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Beyond the Palette: Exploring Color Psychology in Indian Advertising and Youth Perception in Mumbai
Authors
Atharva Mukund,Kalpesh Patil,Bhoomi Prashant Salvi,Sayed Saad Abdulnista,Atharva Rane
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Keywords
Color Perception, Color Symbolism, Color Psychology, Advertising Trends in India, Youth Perception, Consumer Behavior, Brand Recall, Emotional Response, Mumbai Youth
Abstract
This study looks at how Color Psychology Theories affect advertising and how young people in Mumbai perceive. Color Psychology Theories is very important in advertising because it gets people's attention and makes them feel emotions. It also increases the brand's recall value. Nowadays people see a lot of pictures and videos on media and other online platforms, so using Color Psychology Theories in the right way is crucial for people who make advertisements. Different colors means different things to people and that affects how they understand advertisements. For example the color red usually means something exciting is happening or that someone needs to act. The color blue means something that is trustworthy. Green means something fresh and good for the environment. In India colors are also connected to traditions and festivals. For instance, colors like saffron and yellow are important in culture. Advertisers use colors to make people feel something and make their brands stand out. Young people who are between 18 and 25 years old are a deal for advertisers because they use the internet a lot and go through a lot of advertisements. What they think about colors is shaped by what's popular on social media and by the way people live in cities. This study looks at how Color Psychology Theories in advertising affect what young people in Mumbai think and feel. It also looks at how Color Psychology Theories make them engage with advertisements.
IJCRT's Publication Details
Unique Identification Number - IJCRT2603577
Paper ID - 303398
Author type - Indian Author
Page Number(s) - e848-e856
Pubished in - Volume 14 | Issue 3 | March 2026
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No Of Downloads - 7
Author Country - India, 410206, NAVI MUMBAI, NAVI MUMBAI, 410206, Arts1 All
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Atharva Mukund,Kalpesh Patil,Bhoomi Prashant Salvi,Sayed Saad Abdulnista,Atharva Rane, "Beyond the Palette: Exploring Color Psychology in Indian Advertising and Youth Perception in Mumbai", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.14, Issue 3, pp.e848-e856, March 2026, Available at :http://www.ijcrt.org/papers/IJCRT2603577.pdf
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