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A Study on Awareness of Eco-Friendly Products And Consumer Buying Behaviour in Gorakhpur City
Authors
Vagish Raj Pandey,Prianshu Verma
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Keywords
Green Marketing, Green products, Eco-friendly products.
Abstract
In recent times, the Earth's environment is being increasingly affected and these environmental problems are having a negative impact on people's daily lives. People are striving to solve these problems with the highest possible priority. Environmental issues play an important role in society and therefore also in the economy. Both customers and manufacturers are looking for environmentally friendly products. Eco-friendly products are organic food and recyclable products that are less harmful to the environment. Eco-friendly products are also known as green products, which are studied under green marketing. Green marketing is getting more attention from both manufacturers and customers. The government should pay more attention to the environmental problems of sustainable development which can be solved by green marketing. Green marketing is one of the strategies that a company can use to reduce these harmful effects. Green marketing refers to the process of developing, promoting, selling and distributing products and/or services that have less harmful effects on the environment. Such a product or service should be inherently environmentally friendly or produced in an environmentally friendly manner. The AMA defines green marketing as "the study of the positive and negative aspects of marketing activities on pollution, energy consumption and the use of non-energy resources". A sample of 200 respondents was selected in Gorakhpur city and a questionnaire was used to collect the primary data. Descriptive statistics (mean, standard deviation and percentile) were used in this study to analyse the primary data. The results of the study show that the customer's purchasing decision has no influence on the green labelling strategy pursued by the companies. However, one of the basic assumptions of green marketing is that potential consumers would be willing to pay more for a "green" product if these green products offer additional benefits. This paper attempts to analyse consumer awareness and willingness to buy green products. Keywords: green marketing, green products, environmentally friendly products.
IJCRT's Publication Details
Unique Identification Number - IJCRT2411688
Paper ID - 272927
Author type - Indian Author
Page Number(s) - g115-g123
Pubished in - Volume 12 | Issue 11 | November 2024
DOI (Digital Object Identifier) -
No Of Downloads - 177
Author Country - India, -, -, -, -, Science and Technology
Publisher Name - IJPUBLICATION | www.ijcrt.org | ISSN : 2320-2882
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Vagish Raj Pandey,Prianshu Verma, "A Study on Awareness of Eco-Friendly Products And Consumer Buying Behaviour in Gorakhpur City", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 11, pp.g115-g123, November 2024, Available at :http://www.ijcrt.org/papers/IJCRT2411688.pdf
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