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Published Paper Details:
Empowering Young Digital Innovators through Business Development Training in Rural India
Authors
KAUSIK MAITRA
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Keywords
Digital India, Enterprise, Rural India, Digital Innovation, Digital Platforms, Empowerment
Abstract
Digital technology [1] has transformed people's lives significantly, particularly in rural areas, by empowering and connecting them. According to analysts, the Digital India plan could boost GDP up to $3 trillion by 2025. It can play a key role in macro-economic factors such as GDP growth, employment generation, labor productivity, growth in several businesses, and revenue leakages for the Government. a 12% increase in mobile and broadband penetration increases the per capita GDP by 0.81% and 1.38% respectively in developing countries. India is the 2nd largest telecom market in the world with 950 million wireless subscribers and the world's 3rd largest Internet market with almost 300 million broadband users. There is still a huge economic opportunity in India as the tele-industry in rural India is only 45% where more than 65% of the population lives. Thus, the growth and development of the rural economy are imperative for inclusive development and overall growth of the country. India's rural areas are brimming with young, tech-savvy individuals who possess immense potential to drive digital innovation and entrepreneurship. Additionally, Rural people's access to education and training is often limited by financial barriers and lack of physical infrastructure in rural and remote areas. This is where m-Education / digital services can play an important role by reaching remote masses. To address this gap, we propose the "Empowering Young Digital Innovators" [17] project, which aims to provide comprehensive business development training and mentorship to rural youth, empowering them to become the digital change-makers of tomorrow. This project aims to address this gap by providing young digital innovators with training and support in business development, including business model development, marketing, and financial management. Social sectors such as healthcare, and banking are unable to reach out to the citizens due to obstructions and limitations such as middleman, illiteracy, ignorance, poverty, lack of funds, information and investments. Digital technologies have the potential to create new markets and business models in rural India, [30] but rural youth often lack the knowledge and skills to capitalize on these opportunities. Business development training can help rural youth create sustainable and scalable businesses while contributing to the overall development of rural communities.
IJCRT's Publication Details
Unique Identification Number - IJCRT2409304
Paper ID - 269094
Author type - Indian Author
Page Number(s) - c695-c706
Pubished in - Volume 12 | Issue 9 | September 2024
DOI (Digital Object Identifier) - http://doi.one/10.1729/Journal.41960
No Of Downloads - 118
Author Country - India, 700125, Kolkata, Kolkata, 700125, Science and Technology
Publisher Name - IJPUBLICATION | www.ijcrt.org | ISSN : 2320-2882
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KAUSIK MAITRA, "Empowering Young Digital Innovators through Business Development Training in Rural India", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 9, pp.c695-c706, September 2024, Available at :http://www.ijcrt.org/papers/IJCRT2409304.pdf
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