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A STUDY ON EFFECTIVE PRICING STRATEGY OF NEW ORIGIN PRODUCTS
Authors
NANDITHA SUDHEER PM
Downlaod Center
Keywords
NEW ORIGIN
Abstract
**ABSTRACT**
Pricing plays a decisive role in determining the market acceptance and success of new-origin products, particularly in the absence of established brand recognition. This study examines the effectiveness of various pricing strategies--such as penetration pricing, skimming pricing, cost-plus pricing, value-based pricing, and freemium models--and their influence on consumer perception, purchasing behaviour, and overall product success. The research adopts a descriptive and quantitative approach, using primary data collected through a structured questionnaire from 80 respondents in the Kannur Downtown Mall area, supported by secondary data from journals, reports, and textbooks.
The findings reveal that consumers are generally less price-sensitive when trying new-origin products; instead, they place greater emphasis on perceived value, trust, and risk reduction. A majority of respondents are unwilling to pay a premium for innovation alone and are not significantly influenced by discounts or introductory offers. Free trial/freemium and penetration pricing emerge as the most preferred strategies, while price skimming is the least favoured. The study also highlights the importance of online platforms as the primary source of information and underscores the role of financial and product literacy in shaping informed purchasing decisions.
The study concludes that businesses should prioritize value communication, transparency, and low-risk entry pricing strategies to enhance adoption of new-origin products. By aligning pricing with consumer perceptions and market dynamics, firms can improve product acceptance, competitiveness, and long-term sustainability. The research contributes practical insights for marketers, entrepreneurs, and policymakers and aligns with Sustainable Development Goal 8 by supporting sustainable pricing practices that foster innovation and economic growth.
IJCRT's Publication Details
Unique Identification Number - IJCRT21X0390
Paper ID - 299950
Author type - Indian Author
Page Number(s) - v489-v530
Pubished in - Volume 14 | Issue 3 | March 2026
DOI (Digital Object Identifier) -
No Of Downloads - 59
Author Country - India, 670691, KUTHUPARAMBA, KUTHUPARAMBA, 670691, Other area not in list
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NANDITHA SUDHEER PM, "A STUDY ON EFFECTIVE PRICING STRATEGY OF NEW ORIGIN PRODUCTS", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.14, Issue 3, pp.v489-v530, March 2026, Available at :http://www.ijcrt.org/papers/IJCRT21X0390.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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