Volume 13 | Issue 8 |

 Abstract

Importance of Deendayal Upadhyay's "Philosophical Thoughts - Chiti and Virat" in the present context

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Importance of Deendayal Upadhyay's "Philosophical Thoughts - Chiti and Virat" in the present context

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 Abstract

In today's busy world, almost every person uses their smartphones and digital payment systems, which enables businesses to transform into digital modes. It allows digital marketing and is further geared up with the adaptation of artificial intelligence. A pilot study was carried out in Tamil Nadu, India. A structured questionnaire has been prepared after analyzing the gaps in the earlier studies. 150 respondents were selected through the random sampling method, and out of 150 respondents, we received 134 responses from the respondents. The purpose of the study is to identify the facts and figures that influence the e-commerce and AI impacts on digital marketing through simple percentage analysis. Further to identify the relationship between the usage of AI digital marketing tools and online e-commerce business sales correlation and simple linear regression Analysis of variance methods deployed and appropriate interpretation have been used to reveal the insights. There is a very strong direct relationship between the usage of AI digital marketing tools and boosting online e-commerce business sales. It means that when you increase the usage of AI digital marketing tools by 1, the value of boosting online e-commerce business sales increases by 1.0113. The scope for future research on this topic may be exploring the difference of AI digital marketing impacts in various countries to fine-tune how it differs according to the country's citizens' mindset.

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Digital Marketing, Artificial Intelligence, E-Commerce, Sales, Impacts

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As public sector institutions increasingly adopt Artificial Intelligence (AI) to enhance policy-making and operational efficiency, the need for flexible and adaptive system architectures has become critical. This review examines the emerging role of composable architectures in supporting AI-augmented decision support systems (AI-DSS) across public domains such as health, infrastructure, and urban governance

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Artificial Intelligence (AI), Composable Architectures, Decision Support Systems (DSS), Human-in-the-Loop (HITL),Explainable AI (XAI),Interoperability

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The increased pace of digitalization of the healthcare sector introduces the dilemma of the exponential increase in sensitive patient information, and the need to have competent and safe data processing systems. Cloud-native architecture is resourceful, flexible and cost-effective in healthcare analytics but presents HIPAA compliance issues as well. In the following paper, the framework of a cloud-native data-pipeline will be described and will be applied to HIPAA-compliant healthcare data analytics. The safe data feed, encrypted data storage, controlled data translations and access are combined in the new pipeline which makes use of cloud services and serverless computing innovations. All aspects of the pipeline are incorporated with significant security and compliance features including encryption, role-based access control and audit logging. A prototype implementation illustrates the effectiveness of the pipeline with regards to privacy of data, adherence to regulations and also the aspect of scalability in operation. The results confirm the notion that healthcare analytics can be transformed with the help of cloud-native strategies and, simultaneously, retain the regulatory compliance levels.

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Cloud-Native Architecture, Data Pipelines, HIPAA Compliance, Healthcare Analytics, Data Security

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Impact of Mobile Learning (M-Learning) in Higher Education

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Impact of Mobile Learning (M-Learning) in Higher Education

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India's freedom movement: Contribution of tribal leaders

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India's freedom movement: Contribution of tribal leaders

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Place of value based education in the new education policy

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Place of value based education in the new education policy

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This study examines the attitudes of school teachers in Bengaluru City towards the use of Information Technology (IT) in teaching, with a focus on how selected background variables-namely sex, type of school management and locality-influence these attitudes. A stratified random sample of 120 teachers was drawn from various schools to ensure demographic representation. To find out the Secondary School Teachers' Attitude towards IT in Teaching, Attitude Scale towards Information Technology for Teachers (ASTITT-NI) developed by Nasrin and Fatima Islahi (2012) along with The personal information of teachers collected through personal data proforma. Data were collected using a structured questionnaire that measured dimensions such as perceived ease of use, perceived usefulness and actual usage of IT in classroom settings. Independent samples 't' test was applied with the help of SPSS Package and level of significance was fixed at 0.05 and 0.01 level of confidences. The analysis revealed significant differences based on sex, with female teachers generally demonstrating more positive attitudes toward IT integration compared to their male counterparts. The type of school management-government, private aided and private unaided-also significantly affected attitudes. Teachers from private unaided schools showed the highest levels of IT adoption and favorable attitudes, followed by those in aided and government schools. This trend is attributed to better infrastructure, training and institutional support in private schools. Locality was another influential variable. Teachers in urban schools reported greater confidence and more frequent use of IT tools, likely due to better access to technology and greater exposure to digital advancements. In contrast, teachers from semi-urban and rural areas reported less favorable attitudes, citing limited infrastructure and insufficient professional development opportunities as key barriers. The findings highlight the urgent need for targeted interventions to address disparities in IT usage among teachers. Efforts such as equitable distribution of resources, ongoing professional training and robust support systems-especially in government and rural schools-are essential to fostering positive attitudes towards IT and enhancing teaching effectiveness in the digital era.

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Information Technology, School Teachers, attitudes, educational technology

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Voices of the Marginalized and Social Realities in Premchand's Literature: A Critical Review

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Voices of the Marginalized and Social Realities in Premchand's Literature: A Critical Review

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The growth of India's e-pharmacy sector has transformed consumer access to healthcare products, yet adoption patterns vary across demographics. This study examines the influence of demographic variables--age, gender, education, occupation, marital status, income, and city of residence--on consumer attitudes toward online pharmacies in Gujarat's four major cities: Ahmedabad, Surat, Vadodara, and Rajkot. A structured questionnaire was administered to 1,480 respondents, yielding 1,443 valid responses analyzed using ANOVA and t-tests to identify significant variations in attitudes. Results indicate that city, age, marital status, education, occupation, and income significantly shape consumer attitudes, while gender does not have a statistically significant effect. The findings reveal that younger, educated, and working-age consumers demonstrate stronger acceptance of e-pharmacy services, with students, service professionals, and housewives emerging as major user segments. Middle- and lower-income groups exhibit high adoption, highlighting affordability as a key driver. The study underscores the increasing role of digital healthcare platforms in urban India, emphasizing the need for targeted strategies to improve trust, accessibility, and regulatory oversight. These insights can help policymakers and e-pharmacy providers design customer-centric initiatives to expand market penetration and bridge healthcare accessibility gaps.

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Online Pharmacy, Consumer Attitudes, Demographic Factors, Digital Healthcare, Urban Consumers

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Creative Commons Attribution 4.0 and The Open Definition