IJCRT Peer-Reviewed (Refereed) Journal as Per New UGC Rules.
ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 7.97 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(CrossRef DOI)
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Paper Title: Impact Of Employer Branding On Employee Performance And Organizational Success
Author Name(s): Shabnam Bano, Dr. Pragya Singh
Published Paper ID: - IJCRT2308212
Register Paper ID - 242315
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2308212 and DOI :
Author Country : Indian Author, India, 211016 , Allahabad, 211016 , | Research Area: Commerce All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2308212 Published Paper PDF: download.php?file=IJCRT2308212 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2308212.pdf
Title: IMPACT OF EMPLOYER BRANDING ON EMPLOYEE PERFORMANCE AND ORGANIZATIONAL SUCCESS
DOI (Digital Object Identifier) :
Pubished in Volume: 11 | Issue: 8 | Year: August 2023
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Commerce All
Author type: Indian Author
Pubished in Volume: 11
Issue: 8
Pages: b889-b898
Year: August 2023
Downloads: 262
E-ISSN Number: 2320-2882
This research paper looks into the concept of employer branding and its influence on employee performance and organizational success. It examines the various factors that contribute to an effective employer branding strategy, such as company culture, compensation, career development opportunities, work-life balance, recognition, and employee empowerment. Through a comprehensive literature review this paper analyzes how employer branding can attract and retain high-performing employees, enhance motivation, and foster a positive work environment. Additionally, it explores the relationship between employer branding and overall organizational success, including increased productivity, reduced turnover, and improved employer reputation. The research findings emphasize the importance of employer branding as a powerful tool for talent acquisition and retention in the modern competitive job market.
Licence: creative commons attribution 4.0
employer branding, employee performance, organizational success, talent acquisition.
Paper Title: Mockery of Idealism: A Study of G. P. Deshpande's Past One O'Clock
Author Name(s): Dr. V. Madhavi
Published Paper ID: - IJCRT2308210
Register Paper ID - 242385
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2308210 and DOI :
Author Country : , , , , , | Research Area: Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2308210 Published Paper PDF: download.php?file=IJCRT2308210 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2308210.pdf
Title: MOCKERY OF IDEALISM: A STUDY OF G. P. DESHPANDE'S PAST ONE O'CLOCK
DOI (Digital Object Identifier) :
Pubished in Volume: 11 | Issue: 8 | Year: August 2023
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area:
Author type:
Pubished in Volume: 11
Issue: 8
Pages: b870-b874
Year: August 2023
Downloads: 238
E-ISSN Number: 2320-2882
The emergence of Marathi theatre in the nineteenth century was a response given to the process of modernization. The new theatre in Marathi sought to challenge the establishment not only in theatre discourse but also against the reality outside which was char- acterized by unequal relations of power. Modernism in Marathi the- atre found its expression in Vijay Tendulkar, Satish Alekar and G.P. Deshpande. Unlike Tendukar's modernist perspective and Alekar's absurdist point of view, Deshpande's gender perception is essentially political. Almost all of his plays define politics especially in terms of the power structures in society and gender relations.
Licence: creative commons attribution 4.0
Mockery of Idealism: A Study of G. P. Deshpande's Past One O'Clock
Paper Title: MYTH AND FOLKLORE USED BY THE LITERATURE INTELLECTUALS TO PORTRAY REAL LIFE SITUATIONS
Author Name(s): Dr. Nasir Ahmad Baba, Sakshi Sharma
Published Paper ID: - IJCRT2308209
Register Paper ID - 242391
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2308209 and DOI :
Author Country : , , , , , | Research Area: Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2308209 Published Paper PDF: download.php?file=IJCRT2308209 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2308209.pdf
Title: MYTH AND FOLKLORE USED BY THE LITERATURE INTELLECTUALS TO PORTRAY REAL LIFE SITUATIONS
DOI (Digital Object Identifier) :
Pubished in Volume: 11 | Issue: 8 | Year: August 2023
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area:
Author type:
Pubished in Volume: 11
Issue: 8
Pages: b866-b869
Year: August 2023
Downloads: 253
E-ISSN Number: 2320-2882
Myth exists from the beginning of the humanity. The whole world stands on belief system because nothing is certain in this world. Anything can happen any time without any valid reason. Myth is spread through the folklore in form of stories. There are occasions when a particular lesson or subject cannot be explained through direct references of people. Hence, stories were created by our ancestors to tell the reality to the people without hurting the sentiments of those characters, who really possess the features as explained in the folklores. For example, if a ruler is cruel and bad mannered, the writer cannot directly name the king and write a story on his behaviour. This will hurt the feelings of the ruler and in return, he may punish the writer. Similarly, there are also other qualities of human being consisting of humour, sadness, poverty, richness etc. which are inherited in the folklores in form of fictional characters. The people indirectly understand the lesson of the story as well as about the character portrayed in it. The lessons taught in the folklores are a part of the subject of moral science, which defines the way of living. It consists of both the good and evil characters, who educate the readers about the future of both the characters. Jataka tales, Panchatantra etc. are the creations of Indian intellectual writers of the past, similarly the modern writers like Githa Hariharan, Arvind Adiga, and Amitav Ghosh etc. have also portrayed folklores and myth in several of their novels. Myth gives courage and strength to people, who are facing difficult times and do not oversee any practical solution immediately. Belief is the only source of strength during that kind of period. Myth does not belong to any single religion. There are folklores in every religion, who portray the lessons through myth. The myth has gone to such an extent that it has become a part of strong belief in human beings. Questioning about the myth of God and Goddess of different religions is not considered as good in the society. Hence, the study of myth is attempted to reveal its importance through the writings of various Indian intellectual writers.
Licence: creative commons attribution 4.0
Myth, Folklore, Epic, Folk tales, Culture, Tradition, History, Mythology, Religion, Science, Fiction, Linguistic cultural analysis, Society, Community.
Paper Title: RP-HPLC METHOD DEVELOPMENT AND VALIDATION FOR QUANTITATIVE ESTIMATION OF VERICIGUAT IN BULK AND TABLET DOSAGE FORM
Author Name(s): Murugan S, Vetrichelvan T, Kumudhapriya MS, Monishwari K, Nandhini N, Nasreen Fathima K, Preethika B
Published Paper ID: - IJCRT2308208
Register Paper ID - 242359
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2308208 and DOI :
Author Country : Indian Author, India, 603319 , Melmaruvathur, 603319 , | Research Area: Pharmacy All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2308208 Published Paper PDF: download.php?file=IJCRT2308208 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2308208.pdf
Title: RP-HPLC METHOD DEVELOPMENT AND VALIDATION FOR QUANTITATIVE ESTIMATION OF VERICIGUAT IN BULK AND TABLET DOSAGE FORM
DOI (Digital Object Identifier) :
Pubished in Volume: 11 | Issue: 8 | Year: August 2023
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Pharmacy All
Author type: Indian Author
Pubished in Volume: 11
Issue: 8
Pages: b862-b865
Year: August 2023
Downloads: 278
E-ISSN Number: 2320-2882
Licence: creative commons attribution 4.0
Vericiguat, Raw material, HPLC method and Tablet dosage form
Paper Title: FORMULATION AND NUTRITIONAL EVALUATION OF COOKIES SUPPLEMENTED WITH PUMPKIN SEED FLOUR.
Author Name(s): GAVHANE SHREYA BALASAHEB
Published Paper ID: - IJCRT2308207
Register Paper ID - 242208
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2308207 and DOI :
Author Country : Indian Author, India, 414603 , AHMEDNAGAR, 414603 , | Research Area: Pharmacy All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2308207 Published Paper PDF: download.php?file=IJCRT2308207 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2308207.pdf
Title: FORMULATION AND NUTRITIONAL EVALUATION OF COOKIES SUPPLEMENTED WITH PUMPKIN SEED FLOUR.
DOI (Digital Object Identifier) :
Pubished in Volume: 11 | Issue: 8 | Year: August 2023
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Pharmacy All
Author type: Indian Author
Pubished in Volume: 11
Issue: 8
Pages: b849-b861
Year: August 2023
Downloads: 255
E-ISSN Number: 2320-2882
THIS FORMULATED COOKIES HAS GREAT BENEFITS FOR DIABETIC PAITENTS. NO SUGAR IS USED WHILE FORMULATING THE COOKIES. AS A SWEETNER SOAKED DATES AND FIGS WERE USED.
Licence: creative commons attribution 4.0
NUTRITIONAL COOKIES FOR DIABETICT PAITENTS.
Paper Title: Implementation and Impact of Life Skills Education based Adolescent Reproductive Sexual Health Program in Tribal Residential Schools of Odisha
Author Name(s): Debasish Pradhan, Prachi Parimita Rout, Laxmi Priya Jena
Published Paper ID: - IJCRT2308206
Register Paper ID - 241602
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2308206 and DOI :
Author Country : Indian Author, India, 752101 , bhubaneswar, 752101 , | Research Area: Social Science All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2308206 Published Paper PDF: download.php?file=IJCRT2308206 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2308206.pdf
Title: IMPLEMENTATION AND IMPACT OF LIFE SKILLS EDUCATION BASED ADOLESCENT REPRODUCTIVE SEXUAL HEALTH PROGRAM IN TRIBAL RESIDENTIAL SCHOOLS OF ODISHA
DOI (Digital Object Identifier) :
Pubished in Volume: 11 | Issue: 8 | Year: August 2023
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Social Science All
Author type: Indian Author
Pubished in Volume: 11
Issue: 8
Pages: b844-b848
Year: August 2023
Downloads: 256
E-ISSN Number: 2320-2882
The number of persons in the age group of 10 to 19 years is defined as adolescents. As per the Census 2011, India has 25,31,60,473 persons between10-19 years, comprising 20.9 percent of the country's total population. India has the largest adolescent population country in the world). As per the last census in 2011, Odisha's population was 42 million. Out of these 42 million 40% of the population belong to marginalized communities i.e. 23 % are from Schedule Tribe and 17% from Schedule Caste. Since the adolescents of these marginalized communities are first-generation learners, they face a lot of challenges that prevent them from achieving their full potential. Some of the major challenges they face are related to proper education, health care, Safety, security, and many more. Adolescents, particularly girls between 10 to 19 years of age from tribal communities are more venerable and face challenges like dropout due to early marriage, sexual abuse, and teenage pregnancy. The study explains the process of implementation of Life Skills Education (LSE) based Adolescent Reproductive Sexual Health education program in) Residential Schools across Odisha.
Licence: creative commons attribution 4.0
Life Skills Education (LSE), Adolescent, Tribal, Residential Schools
Paper Title: A Comparative Study: Feminism Perspective In Men And Women Writers
Author Name(s): K.M.Jayanthi
Published Paper ID: - IJCRT2308205
Register Paper ID - 242125
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2308205 and DOI : http://doi.one/10.1729/Journal.35811
Author Country : Indian Author, India, 560013 , Bengaluru - 13, 560013 , | Research Area: Languages Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2308205 Published Paper PDF: download.php?file=IJCRT2308205 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2308205.pdf
Title: A COMPARATIVE STUDY: FEMINISM PERSPECTIVE IN MEN AND WOMEN WRITERS
DOI (Digital Object Identifier) : http://doi.one/10.1729/Journal.35811
Pubished in Volume: 11 | Issue: 8 | Year: August 2023
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Languages
Author type: Indian Author
Pubished in Volume: 11
Issue: 8
Pages: b839-b843
Year: August 2023
Downloads: 300
E-ISSN Number: 2320-2882
Gender plays an important role in the lives of human beings, starting at the moment of their birth when they are given a blue blanket or a pink blanket and sent forward on a path that will turn them into what their culture considers proper men or women. From the very first breaths, humans are taught to follow a strict code of behavior that differs depending on their sex. Many research have critics about the men writers writing about women. Many times, the men author fail to express the issue of women. In a patriarchal society, this often means that a male will lead a privileged life in which he is thought to be the standard for human experience and the female will lead a subjugated, subservient life in which she is defined only in relation to males. Forcing men and women to fit into gender roles is damaging as it leads to the belief that these roles represent truth, causing gender stereotypes to endure. It also forces men and women to experience life only from their point of view as men or women, not as human beings. If art is a reflection of life, then one would expect that literature would present worlds in which these gender roles exist and women experience life far differently from men and suffer because of it. Gender roles are hard to dispel, but some male authors have attempted to see life from a woman's perspective. Researcher have written this article based on the few theories and novels.
Licence: creative commons attribution 4.0
Paper Title: A Comparative Analysis of NPA of IDBI and SBI Bank in India
Author Name(s): Josiah Clement Silas, Sabina Ronica Bodra
Published Paper ID: - IJCRT2308204
Register Paper ID - 242348
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2308204 and DOI :
Author Country : Indian Author, India, 208002 , Kanpur Nagar, 208002 , | Research Area: Social Science All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2308204 Published Paper PDF: download.php?file=IJCRT2308204 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2308204.pdf
Title: A COMPARATIVE ANALYSIS OF NPA OF IDBI AND SBI BANK IN INDIA
DOI (Digital Object Identifier) :
Pubished in Volume: 11 | Issue: 8 | Year: August 2023
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Social Science All
Author type: Indian Author
Pubished in Volume: 11
Issue: 8
Pages: b833-b838
Year: August 2023
Downloads: 276
E-ISSN Number: 2320-2882
In the present scenario, the role of banking is considered to be focal to the development of an economy. Its lending function adds on to creation of demand which is the prerequisite of growth for every nation. This study only focusses on the health parameter of advances created by two major banks in India i.e. IDBI Bank Ltd. and SBI by ascertaining their non performing assets for the 10 year period ranging from 2013-14 to 2022-23. Also efforts were made to effectualise that do both the banks have the same NPA trend but the results revealed that SBI's NPA share was less as compared to that of IDBI Bank Ltd. and there was a significant difference seen in their gross NPA share to total advances.
Licence: creative commons attribution 4.0
Non Performing Assets, RBI, IDBI Bank Ltd., State Bank of India
Paper Title: "TO CHECK ANTIMICROBIAL POTANTIAL OF GREEN SYNTHESIZED NANOPARTICLES ON DENTAL PATHOGENS AND DEVELOP DENTAL FORMULATION"
Author Name(s): RAVEENA OTIYE, MISS PRIYANKA PATEL
Published Paper ID: - IJCRT2308203
Register Paper ID - 242351
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2308203 and DOI :
Author Country : Indian Author, India, 485002 , JABALPURE, 485002 , | Research Area: Life Sciences All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2308203 Published Paper PDF: download.php?file=IJCRT2308203 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2308203.pdf
Title: "TO CHECK ANTIMICROBIAL POTANTIAL OF GREEN SYNTHESIZED NANOPARTICLES ON DENTAL PATHOGENS AND DEVELOP DENTAL FORMULATION"
DOI (Digital Object Identifier) :
Pubished in Volume: 11 | Issue: 8 | Year: August 2023
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Life Sciences All
Author type: Indian Author
Pubished in Volume: 11
Issue: 8
Pages: b820-b832
Year: August 2023
Downloads: 279
E-ISSN Number: 2320-2882
In the field of dental healthcare, combating microbial pathogens remains a critical challenge. This study delves into the potential of utilizing environmentally friendly synthesized nanoparticles as a means to address this issue. The primary focus is on assessing the antimicrobial efficacy of nanoparticles created through a green synthesis approach, targeting dental pathogens. Concurrently, the research endeavors to develop an innovative dental formulation that incorporates these nanoparticles.The methodology involves the synthesis of nanoparticles using biocompatible and sustainable materials, emphasizing a green approach that aligns with current environmental concerns. The synthesized nanoparticles are characterized using various analytical techniques to determine their physicochemical properties, such as size, morphology, and composition.Subsequently, the antimicrobial potential of these nanoparticles is evaluated against a panel of dental pathogens, including bacteria known for their involvement in oral health complications. The assessment encompasses both qualitative and quantitative analyses of the nanoparticles' inhibitory effects on microbial growth and biofilm formation.Moreover, the study extends its investigation to the development of a novel dental formulation enriched with the synthesized nanoparticles. The formulation aims to leverage the antimicrobial properties of nanoparticles while ensuring their compatibility with dental applications. Physicochemical characterization of the formulated product is performed, along with an assessment of its antimicrobial activity.The outcomes of this research have the potential to contribute significantly to dental healthcare. The utilization of green synthesized nanoparticles as effective antimicrobial agents could lead to innovative strategies for combating dental pathogens and associated diseases. Furthermore, the development of a nanoparticle-infused dental formulation introduces a promising avenue for enhancing preventive and therapeutic dental treatments.
Licence: creative commons attribution 4.0
Paper Title: POLITICAL PARTICIPATION OF WOMEN IN INDIA
Author Name(s): Shivani Bidhuri, Dr. Manasi sinha
Published Paper ID: - IJCRT2308202
Register Paper ID - 242354
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2308202 and DOI :
Author Country : Indian Author, India, 110094 , Karawal Nagar, 110094 , | Research Area: Science All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2308202 Published Paper PDF: download.php?file=IJCRT2308202 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2308202.pdf
Title: POLITICAL PARTICIPATION OF WOMEN IN INDIA
DOI (Digital Object Identifier) :
Pubished in Volume: 11 | Issue: 8 | Year: August 2023
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science All
Author type: Indian Author
Pubished in Volume: 11
Issue: 8
Pages: b803-b819
Year: August 2023
Downloads: 270
E-ISSN Number: 2320-2882
A truly representative democracy seeks adequate representation of women in politics. Though representative governments have increased across the world in the last few decades, the participation of women has remained low. According to UN Women, as of September 2022, there were 30 women serving as elected heads of state and/or of government in 28 countries (out of a total of 193 UN member states). This is despite concerted multi-prolonged efforts in recent times to promote women's empowerment and improve gender equality. Legislative representation is fundamental to political empowerment, enabling participation in the law-making process. Legislatures play a vital role in raising debates and discussions on various aspects of governance and in exacting accountability from the government. Women's representation in the national parliament is a key indicator of the extent of gender equality in parliamentary politics. India is the largest and one of the most resilient parliamentary democracies in the world with a female population of 662.9 million. This makes India an important case study of parliamentary representation of women. This paper looks at how women's representation in India's Parliament has improved since independence, if at all.
Licence: creative commons attribution 4.0
Democracy, women, representation, Lok sabha, Rajya sabha

