Volume 12 | Issue 8 |

 Abstract

Human life reflects in Literature. It is one of the tools or medium to express the life of human beings especially their happiness and sorrows as well as it reflects Psychological aspects of human lives. Anita Nair is one of the leading writers in Indian writing in English. Through this paper we can know how the women are leading their life and how they overcome their struggles and sufferings etc. Anita Nair novels depict especially how the women characters and how their life becomes delight from despair. She has the perception and analytical mind of a sociologist who gives a record of human life, society and social systems prevailing at that point of time. Despair to Delight seems to be of Particular theme in Anita Nair's Novel Mistress. She depicts this theme in her third novel Mistress. She concentrates and gives clear picture on modern woman in a male dominated society and her destruction at the altar of marriage and how they overcome their sufferings and lead a happy life. Generally men are strong and Women are week mentally because women feel emotionally. As a woman she need to tolerates many things especially in marriage life. She likes or not but she need to get marriage with man. She needs to adjust herself in many ways. In Mistress Anita Nair depicts "From Despair to Delight" through her three female protagonists in this story.

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The Portrayal of Women in Anita Nair's Mistress

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This article examines the representation of poverty in Victorian novels, focusing on the works of Charles Dickens, Elizabeth Gaskell, and the Bronte sisters. Through a critical examination of novels such as "Oliver Twist", "Mary Barton", "Jane Eyre" and "Wuthering Heights", this study divulges how these authors humanized the poor, revealing the social and economic injustices of their time. By explores the themes, characters and settings that portrayed poverty, this research highlights the significant role literature played in raising awareness about the plight of the poor and advocating for social change. This article contributes to a deeper understanding of the Victorian era's social and literary landscape, demonstrating the incessant impact of these novels on our understanding of poverty and social responsibility.

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 Keywords

Poverty, social classes, economic inequality, penury, social reform

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This article examines the depiction of widows in Indian fiction through the works of key literary figures, exploring how these representations reflect and challenge societal norms. Focusing on writers such as Rabindranath Tagore, Ismat Chughtai, Kamala Das, Shashi Deshpande, Geeta Mehta, and Indira Goswami, the study highlights the evolving narrative of widowhood from traditional to contemporary perspectives. Tagore's early 20th-century works depict widows constrained by rigid social norms, while Chughtai and Das offer bold, critical views on gender and repression. Deshpande and Goswami present widows with more agency and complexity, reflecting modern shifts towards empowerment and personal identity. Geeta Mehta's portrayal adds a layer of introspection and spiritual exploration. By analyzing these diverse literary portrayals, the article sheds light on the changing discourse around widowhood, illustrating how literature serves as a mirror to societal attitudes and contributes to ongoing discussions on gender, identity, and autonomy.

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Depiction of widows from Tagore to Indira Goswami: Postmodern perspective

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The rapid evolution of digital banking has fundamentally reshaped the financial services sector, offering unprecedented convenience for customers while simultaneously introducing significant challenges for bank employees. This study investigates the specific challenges faced by bank employees in Sivagangai District, a region characterized by a diverse banking environment and varying levels of technological infrastructure. The research focuses on three main areas: technological adaptation, cybersecurity threats, and customer service issues related to digital banking. Utilizing a combination of descriptive and quantitative research methods, including surveys and regression analysis, the study identifies key difficulties employees encounter in managing digital banking solutions. Findings reveal that employees in Sivagangai District face substantial hurdles in adapting to new technologies, addressing increasing cybersecurity threats, and effectively managing customer service demands. The study also highlights the impact of these challenges on employee performance and satisfaction. The results underscore the need for targeted training programs, enhanced cybersecurity measures, and improved support systems to help employees navigate the complexities of digital banking. Recommendations include investing in continuous professional development, strengthening cybersecurity protocols, and leveraging feedback to refine digital banking solutions. This research provides valuable insights for banks operating in similar contexts and contributes to the broader understanding of digital banking's impact on workforce dynamics. By addressing the unique challenges faced by employees in this region, the study aims to inform strategies that enhance employee efficiency, improve customer satisfaction, and ensure the successful implementation of digital banking services.

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Digital Banking, Bank Employees, Technological Adaptation, Cybersecurity Threats, Customer Service Operational Challenges, Employee Performance, Training Programs, Financial Services

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This paper proposes the conceptual review of emergence of artificial intelligence in consumer online purchase decision making. With the help of this study it's proved that AI has an impact on consumer online purchase decision making, for this research the primary data is collected using Stratified Sampling technique. The collected data are analyzed using SPSS with suitable tools like T- test, ANOVA and Chi-Square. Data was collected from 77 respondents from this paper its in analyzed that Age factor plays a vital role in impact of artificial intelligence when they buy products through online shopping Especially generation Z are aware of AI and the influence in their decision making but they were strongly agreeing that AI's Personal recommendations are influencing their decision making in online shopping and the respondents were acknowledging Artificial intelligence Helps to automate the repetitive task, Allowing customers to discover new products, Personalized product recommendations, and Helps to deduct fraudulent products. This paper will help the emerging researchers and students who are keen to know the impact of artificial intelligence in consumer purchase decision making.

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Artificial intelligence, AI, Consumer, Purchase Decision Making

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 Abstract

Silapadhikara Samugam

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Silapadhikara Samugam

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Retail banking is also known as consumer banking or personal banking refers to the set of financial services and products that bank offer to individual customers or retail customers. These services are designed to meet the everyday financial needs of individual and households. Retail banking plays a crucial role in providing essential financial services to individuals helping them manage their money achieve their financial goals and navigate various stages of their lives. Both primary and secondary data has been used for the study. The primary data has been collected from 385 respondents in sivagangai district. The findings of the study shows that the major factors influenced the customers were technology support to the customers, Less service charges, Easy physical branch access, convenient branch location of offsite ATMs and convenient working hours.

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Retail banking, Products, Financial Services, Customers

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In Tamil Nadu state, Sivagangai is one among the rural districts where the majority of the people in this district depend upon the agricultural activities. In this district there are 9 taluks, 12 blocks & 445 Panchayat Villages. The farmers in Sivagangai district are always facing many problems during the farming activities. The main problem of farmers in Sivagangai district is scarcity of water. Most of the time the small farmers are facing difficult situations which makes them unable to continue their farming. In order, to continue the agriculture activities, they are always in need of credit for the purchase of seeds, fertilizers and other agricultural inputs. Multi stage sampling methods were used for collecting the data. The findings of the study shows that the overall mean score value 3.91 indicates that the respondents agree with the purpose of utilization of availing agriculture jewel loan from the financial institutions, which is one of the important factors for the purchase of fertilizers and seeds.

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Farming Activities, Agricultural credit, Jewel loan

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People consider that writing is the most important skill in learning English. It is because writing is one of the ways to transfer using to the language. But there are many problems in learning writing such us motivation, confidence, habit of the students, teaching method, material, etc. The most crucial problem is that the teaching method is not interesting. Based on that problem, the writer tries to offer the suggestopedia method to be applied in writing class. This method is good for writing class. It is because the purpose of the suggestopedia method is to release the mind of students from the negative belief. So that the learning process will be more fun and the students will be more relax during the class. In this paper, the discussion of what suggestopedia is and how it is applied in a writing class are explained in details.

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transfer, suggestopedia, learning process

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Creative Commons Attribution 4.0 and The Open Definition