Volume 13 | Issue 7 |

 Abstract

In an increasingly dynamic and competitive automobile industry, understanding consumer preferences has become essential for sustaining market leadership and driving growth. Maruti Suzuki, a pioneer in the Indian automotive sector, has consistently maintained a strong market position by offering a diverse range of vehicles that cater to various consumer needs. However, shifting consumer expectations, technological advancements, and the rise of alternative brands necessitate a deeper exploration of the factors influencing customer choice. This study aims to investigate the key determinants of consumer preference towards Maruti Suzuki vehicles, focusing on aspects such as brand trust, fuel efficiency, pricing strategies, product range, after-sales service, and technological innovation. Primary data is collected through surveys and interviews with existing and potential Maruti Suzuki customers. The study also examines how demographic factors like age, income, and location influence buying behavior. Findings from the study will provide critical insights into consumer decision-making processes and highlight the brand attributes that are most valued by customers. These insights will enable Maruti Suzuki to fine-tune its marketing strategies, enhance customer engagement, and further strengthen its market position in an evolving automotive landscape.

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 Keywords

Key words:Consumer preferences, Automobile industry, Market leadership, Brand trust

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The research paper aims to analyze the trauma of individuals in a dystopian order. The visions of dystopian order are presented mostly in the science fictions where individuality, freedom, and emotional values are sacrificed for the stability and superficial happiness. The individuality of humans is compromised for the sake of a presumed order peopled by genetically engineered higher primates. In this order there are different categories of types, not rounded individuals. The paper explores the trauma of individuals living in such a world with reference to the different character of Huxley's novel The Brave New World. The characters like Bernard Max, Helmholtz Watson and John respond differently as they belong to different types of the order. A dystopian society, contrary to the utopian society which depicts the ideal perfect society, is an imaginary world that showcase oppression, suffering, and loss of individuality and portrayed as a warning sign of future danger in society. Genetic engineering is done to code values into an individual to form stability, through genetic coding and decoding of gene is achieved to shape future and suppress human emotions. The psychological barrier is there between the character and their vision to achieve a ideal world of happiness. The plight of these individuals reveals the dehumanizing effect of society that prioritizes the pleasure over individuality. This paper argues that The Brave New World a societal and psychological consequences of eradicating individuality and freedom in pursuit of technology and social expectations.

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 Keywords

Keywords- Dystopian, trauma, types, individuality, pain, soma, conformity, Alienation.

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Pharmaceutical cocrystals are multicomponent systems in which at least one component is an active pharmaceutical ingredient and the others are pharmaceutically acceptable ingredients. Cocrystallization through various methodologies leads to improved physicochemical properties of active pharmaceutical ingredients. This process will most likely result in enhanced bioavailability, flowability, solubility, and tablet ability. Cocrystallization of a drug substance with a conformer is a promising and emerging approach to improve the performance of pharmaceuticals, such as solubility, dissolution profile, pharmacokinetics and stability. This review article presents a comprehensive overview of pharmaceutical crystal's, including preparation methods, physicochemical properties, and applications. Furthermore, some examples of drug crystals are highlighted to illustrate the effect of crystal structures on the various aspects of active pharmaceutical ingredients, such as physical stability, chemical stability, mechanical properties, optical properties, bioavailability, sustained release and therapeutic effect. This review will provide guidance for more efficient design and manufacture of pharmaceutical cocrystals with desired physicochemical properties and applications

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 Keywords

Pharmaceutical cocrystal, Cocrystal engineering, Physicochemical properties, Solid dosage forms, Crystallization.

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This project presents the design and implementation of a smart automation system using an Arduino microcontroller integrated with a Passive Infrared (PIR) sensor, a Light Dependent Resistor (LDR), and a temperature sensor (such as the TMP36). The primary objective of this system is to enhance energy efficiency and environmental monitoring in smart homes or rooms. The PIR sensor detects human motion to automatically control appliances like lights or alarms, while the LDR measures ambient light levels to manage lighting systems based on day or night conditions. Additionally, the temperature sensor monitors room temperature to activate cooling devices such as fans when a certain threshold is reached. The integration of these sensors allows for intelligent decision-making and real-time automation, thereby reducing manual intervention, conserving energy, and increasing comfort and security. This system is low-cost, scalable, and can serve as a prototype for broader smart home applications.

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Smart Home Automation Arduino Uno PIR Sensor LDR Sensor Temperature Monitoring Energy Efficiency

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Creative Commons Attribution 4.0 and The Open Definition

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This research examines the factors influencing the customer preferences and loyalty in the competitive Indian cab market, specifically focusing on Ola and Uber. The study also explores how pricing strategies, service quality, promotional offers, and brand image impact consumers' decision-making process. A key aspect of the study is to analyse surge pricing, examining its effects on customer satisfaction and loyalty, as well as the overall user experience through mobile platforms. The findings of the data analysis highlight that, while pricing and promotions are important, factors such as service quality and brand trust play an equally significant role in fostering long-term customer loyalty. This study also provides valuable insights for Ola, Uber, to refine their marketing strategies, focusing on building trust, enhancing service quality, and managing pricing strategies effectively. The research contributes to the understanding of customer behaviour in the ride-hailing sector and offers actionable recommendations for businesses striving to maintain competitiveness in the dynamic Indian market.

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 Keywords

Customer preferences, Ola, Uber, Pricing strategies, Surge pricing, Customer loyalty, Brand image, Service quality, Promotional offers,

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Human Resource (HR) policies play a critical role in aligning organizational goals with employee performance and satisfaction. This study investigates the effectiveness and implementation of HR policies in modern organizations using responses collected from HR staff, interns, and managerial employees. The research identifies areas of policy success and gaps in implementation, offering insights and practical recommendations to enhance HR functions

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Human Resource Policies, Implementation, Employee Performance, HR Practices

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External applications have been used from the ROMAN era to the present day on the belief that the removal of the diseases from the local areas means annihilation of the disease in its whole extent. But it was Dr. Hahnemann who said that the external or outward manifestation are the reflections of the internally deranged dynamic vital force. The external manifestations indicate the inner disease and removal of just these external manifestations doesn't mean curing the disease.

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External application, ointment, liniment, similimum, homoeopathy

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Creative Commons Attribution 4.0 and The Open Definition

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In today's digitally interconnected world, the convergence of cybersecurity and mobile security presents both opportunities and urgent challenges. Rapid digital transformation, fuelled by cloud computing, mobile devices, and the Internet of Things (IoT), has created vast and dynamic attack surfaces. The increasing complexity of digital ecosystems and the proliferation of mobile connectivity have heightened vulnerabilities in both network infrastructures and personal authentication systems. Traditional cybersecurity defences and mobile security mechanisms often fail to adapt to the evolving nature of threats, leading to gaps in real-time protection, identity verification, and trust. Artificial Intelligence (AI) offers promising solutions through adaptive learning, predictive analytics, and biometric pattern recognition. However, current implementations suffer from critical limitations, including poor generalizability, adversarial susceptibility, demographic bias, and ethical opacity, particularly within regional and resource-constrained contexts like India.

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Keywords: AI, Cybersecurity, Mobile Biometrics, Threat Detection

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Land use is an important aspect of geographic study. Land use is considered as a very important implement in provincial directing and development1. The aim of the study is the proper understanding of the function and operation of the change in land use pattern in the Study area. Because of being a hilly region, the land use pattern of the "Upper Bhagirathi Basin" is of primary level, which is going a head in manner of development. From the types of land use category, only the general land use applied in the study area are discussed in this paper.

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land under forest, cultivable waste land, fallow land, horticulture, cultivated land, land under other uses.

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The convergence of Artificial Intelligence (AI) and blockchain presents a revolutionary development with significant implications across multiple sectors, especially finance. Blockchain technology's inherent security features, such as encryption and hashing, are crucial for safeguarding sensitive financial information and ensuring secure transactions. AI algorithms can analyze extensive blockchain datasets to detect and classify fraudulent activities, monitor trends, and identify undetected financial gains by observing client account activities and transaction patterns. The synergy of AI and blockchain not only enhances application security but also improves efficiency, cost-effectiveness, and speed, fostering deeper insights and innovation in financial operations. This technological advancement leads to new models of cooperation and interconnectedness, creating a more fluid society. The combination of AI with other technologies promises increased effectiveness and new growth opportunities, though it also introduces challenges requiring strict oversight for sustainable development. The concept of merging Artificial Intelligence and blockchain is an occurrence and quite possibly revolutionary in several sectors, notably in the finance sector. Blockchain technology contains profoundly ingrained built-in protection components, such as encryption, and hashing, in which they are the essential components in making secure sensitive financial information, so no chances of one single fraudulent transaction, all the owned financial transactions are to be accomplished in the way of high safety, between the sender, wallet, and, ledger and other nodes. AI algorithms will be able to browse a vast number of chain data sets to go guerrilla warfare on the fraud, classify fraudulent trading methods, check gambling trends, and monitor current undetected financial learn and profits by observing client account activities and transaction patterns. When AI & blockchain are brought together, they not only secure applications, but also make them even more uncomplicated, economical & faster, with benign dispositions of the finance & classifications, promoting more insightful and unexplored conversations in the implication & operation of the banks.

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 Keywords

Artificial Intelligence, Blockchain, Financial Security, Fraud Detection, Encryption, Transaction Monitoring, Efficiency, Sustainable Development.

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