IJCRT Peer-Reviewed (Refereed) Journal as Per New UGC Rules.
ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 7.97 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(CrossRef DOI)
| IJCRT Journal front page | IJCRT Journal Back Page |
Paper Title: TO COMPARE THE EFFECTIVENESS OF MYOFASCIAL RELEASE TECHNIQUE AND CRYOTHERAPY IN RELIEVING PAIN AND IMPROVING CERVICAL ROM IN UPPER TRAPEZIUS SPASM PATIENTS
Author Name(s): Dr. Pallavi Dhoble, Dr. Sarita Ramesh Malve
Published Paper ID: - IJCRT2507165
Register Paper ID - 290716
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2507165 and DOI :
Author Country : Indian Author, India, 412203 , Pune, 412203 , | Research Area: Humanities All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2507165 Published Paper PDF: download.php?file=IJCRT2507165 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2507165.pdf
Title: TO COMPARE THE EFFECTIVENESS OF MYOFASCIAL RELEASE TECHNIQUE AND CRYOTHERAPY IN RELIEVING PAIN AND IMPROVING CERVICAL ROM IN UPPER TRAPEZIUS SPASM PATIENTS
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 7 | Year: July 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Humanities All
Author type: Indian Author
Pubished in Volume: 13
Issue: 7
Pages: b478-b492
Year: July 2025
Downloads: 285
E-ISSN Number: 2320-2882
Abstract: Trapezius spasm can be well-defined as "an inflammation of the neck and upper back muscle" named trapezius, which involves myofascial pain syndrome. This muscle helps in actions like shrugging shoulders and neck movements such as neck extension, which is produced by the bilateral contraction of descending trapezius fibers, while lateral flexion of the neck is produced by the unilateral contraction of descending fibers. Its prevalence is highest in females of middle age and less common in males, with a fluctuating mean point prevalence of 13%, and neck pain usually occurs in the upper trapezius muscle [1] This study follows a randomized controlled trial (RCT) design to compare the effectiveness of Myofascial Release (MFR) Technique and Cryotherapy in relieving pain and improving cervical range of motion (ROM) in patients with upper trapezius spasm. In conclusion, both Myofascial Release and Cryotherapy are effective in reducing pain and improving cervical range of motion in patients with upper trapezius spasm.
Licence: creative commons attribution 4.0
Muscle Energy Techniques (MET), positional release therapy (PRT), myofascial release technique (MFR), Trapezius spasm
Paper Title: Living Libraries: Posthuman Resilience And Ecological Networks In Anthony Doerr's Cloud Cuckoo Land
Author Name(s): M. SRUTHI SRIEE, Dr. M. KANNADHASAN
Published Paper ID: - IJCRT2507164
Register Paper ID - 290694
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2507164 and DOI :
Author Country : Indian Author, India, 632 007 , VELLORE, 632 007 , | Research Area: Arts1 All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2507164 Published Paper PDF: download.php?file=IJCRT2507164 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2507164.pdf
Title: LIVING LIBRARIES: POSTHUMAN RESILIENCE AND ECOLOGICAL NETWORKS IN ANTHONY DOERR'S CLOUD CUCKOO LAND
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 7 | Year: July 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Arts1 All
Author type: Indian Author
Pubished in Volume: 13
Issue: 7
Pages: b473-b477
Year: July 2025
Downloads: 257
E-ISSN Number: 2320-2882
Anthony Doerr's Cloud Cuckoo Land offers a posthuman narrative that reimagines libraries and literature as dynamic, multispecies ecosystems. The paper aims to explore how Doerr's novel transcends traditional anthropocentric storytelling by portraying interspecies and intertemporal connections that highlight the resilience of both human and non-human actors. Through posthuman theory, particularly the works of Donna Haraway, Rosi Braidotti, and Bruno Latour, the paper attempts to examine the novel's treatment of libraries as living, ecological networks that persist across time, geography, and species boundaries. Central to the novel is an ancient Greek text that weaves through multiple timelines, from 15th-century Constantinople to a dystopian future in space, connecting disparate characters and settings through its preservation and transformation. The novel's journey is not merely a human endeavour but one shaped by non-human forces such as animals, plants, fungi, and digital systems. The library is reimagined as a space where knowledge and survival are co-produced by humans, the environment, and technology. The novel's treatment of resilience moves beyond individual endurance to a collective, ecological form of survival, where literature itself becomes a collaborative, life-sustaining force. The paper argues that Cloud Cuckoo Land presents a vision of literature and knowledge as interconnected, evolving entities, offering an ecological and posthuman reconfiguration of identity, agency, and memory.
Licence: creative commons attribution 4.0
Posthumanism, Ecological Networks, Resilience, Cloud Cuckoo Land Anthony Doerr, Temporal Networks, Multispecies Ethics
Paper Title: The Mother Goddess Cult In Kerala: Its Historical Trajectory, Ritualistic Expressions, And SocioCultural Resonance
Author Name(s): Dr Resmi R S
Published Paper ID: - IJCRT2507163
Register Paper ID - 290308
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2507163 and DOI : https://doi.org/10.56975/ijcrt.v13i7.290308
Author Country : Indian Author, India, 695020 , Thiruvananthapuram, 695020 , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2507163 Published Paper PDF: download.php?file=IJCRT2507163 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2507163.pdf
Title: THE MOTHER GODDESS CULT IN KERALA: ITS HISTORICAL TRAJECTORY, RITUALISTIC EXPRESSIONS, AND SOCIOCULTURAL RESONANCE
DOI (Digital Object Identifier) : https://doi.org/10.56975/ijcrt.v13i7.290308
Pubished in Volume: 13 | Issue: 7 | Year: July 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 13
Issue: 7
Pages: b464-b472
Year: July 2025
Downloads: 480
E-ISSN Number: 2320-2882
These sources collectively explore the historical and sociological dimensions of Devi (Goddess) worship in Kerala, South India, with a particular focus on Bhadrakali and Kali. They discuss the evolution of these cults from ancient, possibly non-Aryan, traditions, including the influence of matriarchal societies and folk practices like animal sacrifices. The texts highlight various ritualistic art forms such as Mudiyettu, Theyyam, and Padayani, which often depict the myth of Bhadrakali slaying the demon Darika and feature male performers embodying female deities. Furthermore, the sources examine how these democratic, emotional forms of worship have interacted with and been assimilated into Brahminical and Tantric traditions, while still retaining their non-Brahmin features and community participation.
Licence: creative commons attribution 4.0
Cult,Mother Goddess,Shaktism,traditions,rituals,matriarchy
Paper Title: Eco-Toxicological Impact Studies Pertaining To Solid Waste Extract Of A Chlor-Alkali Industry On Environment And A Crop Plant.
Author Name(s): Prof. A.K.Panigrahi, Dr. Swarnalata Patnaik
Published Paper ID: - IJCRT2507162
Register Paper ID - 290453
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2507162 and DOI : https://doi.org/10.56975/ijcrt.v13i7.290453
Author Country : Indian Author, India, 760010 , BERHAMPUR, 760010 , | Research Area: Biological Science Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2507162 Published Paper PDF: download.php?file=IJCRT2507162 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2507162.pdf
Title: ECO-TOXICOLOGICAL IMPACT STUDIES PERTAINING TO SOLID WASTE EXTRACT OF A CHLOR-ALKALI INDUSTRY ON ENVIRONMENT AND A CROP PLANT.
DOI (Digital Object Identifier) : https://doi.org/10.56975/ijcrt.v13i7.290453
Pubished in Volume: 13 | Issue: 7 | Year: July 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Biological Science
Author type: Indian Author
Pubished in Volume: 13
Issue: 7
Pages: b454-b463
Year: July 2025
Downloads: 290
E-ISSN Number: 2320-2882
The effluent and solid waste of the Chlor-alkali industry contained significant amount of mercury. The effluent after joining the Rushikulya River significantly changes the physico-chemical properties of river water. The river water which is used for irrigation contained significant amount of mercury. Significant variation was recorded in temperature, pH, hardness, chlorinity, dissolved oxygen, BOD, COD, suspended solids, total nitrogen, total phosphorus and mercury content. The mercury concentration significantly varied in all the 5 stations of the effluent canal. The sediments collected from the effluent canal were dumped nearby. It was observed that the solid waste contained significant amount of mercury much more than prescribed limit. The lechate and washings enter into the river during rainy season increasing the mercury level in the river water. This river water was used to irrigate the crop fields at down stream. To study the impact of lechate on seed germination and seedling viability laboratory experiments were conducted taking rice crop seeds. The concentration of mercury was maintained in all the experiments. Solid waste was taken and air dried, powdered. The solid waste powder (1kg) was taken mixed with distilled water (2L) and stirred for 15days at 2hrs interval. After 15 days of stirring the whole content was allowed to sediment and the extract was decanted and kept in the fridge for experiment. The seed germination and seedling establishment decreased with the increase in solid waste extract concentration, when compared to the respective control values. The pigments like total chlorophyll, total pheophytin and carotenoid content significantly decreased in exposed seedling leaves compared to control seedling leaves of rice crop seedlings. The effluent and solid waste of the industry is highly toxic and should not be released into the environment as both the toxicants severely affect the environment and plants.
Licence: creative commons attribution 4.0
Chlor-alkali industry, Effluent, Solid waste, Residual Mercury, Crop plant, Pigment, Chlorophyll, Pheophytin, Carotenoid
Paper Title: Bridging Justice and Health: The Impact of Criminal Case Delays on Prisoners' Well-Being.
Author Name(s): Jharna Akram
Published Paper ID: - IJCRT2507161
Register Paper ID - 290745
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2507161 and DOI :
Author Country : Indian Author, India, - , -, - , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2507161 Published Paper PDF: download.php?file=IJCRT2507161 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2507161.pdf
Title: BRIDGING JUSTICE AND HEALTH: THE IMPACT OF CRIMINAL CASE DELAYS ON PRISONERS' WELL-BEING.
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 7 | Year: July 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 13
Issue: 7
Pages: b443-b453
Year: July 2025
Downloads: 260
E-ISSN Number: 2320-2882
The Bharatiya Nagarik Suraksha Sanhita (BNSS), 2023, replaces the colonial-era Code of Criminal Procedure (CrPC), 1973,with the objective of addressing inefficiencies in the criminal justice system. This paper examines the limitations of Cr.PC in addressing delays and prison healthcare, while analyzing how BNSS introduces systemic reforms to mitigate overcrowding and ensure timely medical intervention for inmates. By introducing stricter timelines for investigations, mandatory case reviews, and digitalized legal procedures , BNSS aims to ensure faster delivery in criminal justice system. The delay in the criminal justice system has a profound impact on the health and well-being of prisoners, particularly under-trial detainees. Through a socio-legal analysis, the researcher evaluates how prolonged trials contribute to physical and mental health deterioration, exacerbated by overcrowding, lack of medical facilities, and procedural inefficiencies .The Bharatiya Nagarik Suraksha Sanhita (BNSS), 2023, introduces key reforms, including speedy trial provisions, bail reforms, and mandatory healthcare measures, to address these challenges. However, the effectiveness of these provisions depends on their proper implementation. By analyzing existing policies and proposing strategic interventions, this study highlights the urgent need for a justice system that safeguards not only legal rights but also the fundamental health needs of prisoners. It argues that ensuring timely justice is essential not just for legal fairness but also for protecting prisoners' dignity, health, and human rights. Furthermore, the study highlights the role of technology-driven legal management in enhancing transparency and accountability, which can lead to improved healthcare services within prisons. This paper critically examines the gaps in Cr.PC,1973 concerning judicial delays and prison healthcare, while analyzing the potential of BNSS,2023 in addressing these systemic issues. The study explores the correlation between prolonged incarceration, deteriorating health conditions, and the need for expedited judicial processes .Through an analysis of the BNSS and its impact on the efficiency of the justice system, this study advocates for a holistic approach that integrates legal, administrative, and healthcare improvements within correctional facilities.
Licence: creative commons attribution 4.0
Human rights, Judicial delays, Prisoners' wellbeing, Access to justice.
Paper Title: TEACHER EFFECTIVENESS AMONG SECONDARY SCHOOL TEACHERS
Author Name(s): Baby Prasanna Kumari Rebba, Dr. J.R. Priyadarsini
Published Paper ID: - IJCRT2507160
Register Paper ID - 290770
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2507160 and DOI :
Author Country : Indian Author, India, 522510 , Guntur, 522510 , | Research Area: Social Science All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2507160 Published Paper PDF: download.php?file=IJCRT2507160 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2507160.pdf
Title: TEACHER EFFECTIVENESS AMONG SECONDARY SCHOOL TEACHERS
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 7 | Year: July 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Social Science All
Author type: Indian Author
Pubished in Volume: 13
Issue: 7
Pages: b432-b442
Year: July 2025
Downloads: 262
E-ISSN Number: 2320-2882
The present study investigates the teacher effectiveness of secondary school teachers in Guntur district, Andhra Pradesh, with a focus on demographic variables such as gender, marital status, locality, and educational qualification. A total of 300 teachers were selected using stratified random sampling. The Teacher Effectiveness Scale (KTES) developed by Umme Kulsum (2000) was employed to measure teacher effectiveness across five domains: preparation and planning, classroom management, subject knowledge and delivery, teacher characteristics, and interpersonal relations. The data were analyzed using Mean, Standard Deviation, and t-tests. The results revealed that female teachers, married teachers, and urban teachers had significantly higher levels of teacher effectiveness compared to their counterparts. However, no significant difference was found between graduate and post-graduate teachers. These findings highlight the role of demographic and contextual factors in influencing teaching effectiveness and underscore the importance of supportive environments and continuous professional development to enhance educational quality at the secondary level.
Licence: creative commons attribution 4.0
Teacher Effectiveness, Secondary School Teachers, Preparation and Planning, Classroom Management, Subject Knowledge and Delivery, Teacher Characteristics, And Interpersonal Relations.
Paper Title: The Impact of Industry Peer Effects on ESG Disclosure: Insights for Sustainable Corporate Strategies
Author Name(s): Purnima Negi, Dr. Mini Srivastava
Published Paper ID: - IJCRT2507159
Register Paper ID - 290789
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2507159 and DOI : https://doi.org/10.56975/ijcrt.v13i7.290789
Author Country : Indian Author, India, 248140 , Dehradun, 248140 , | Research Area: Management All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2507159 Published Paper PDF: download.php?file=IJCRT2507159 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2507159.pdf
Title: THE IMPACT OF INDUSTRY PEER EFFECTS ON ESG DISCLOSURE: INSIGHTS FOR SUSTAINABLE CORPORATE STRATEGIES
DOI (Digital Object Identifier) : https://doi.org/10.56975/ijcrt.v13i7.290789
Pubished in Volume: 13 | Issue: 7 | Year: July 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Management All
Author type: Indian Author
Pubished in Volume: 13
Issue: 7
Pages: b429-b431
Year: July 2025
Downloads: 317
E-ISSN Number: 2320-2882
Environmental, Social, and Governance (ESG) factors have emerged as critical dimensions of corporate accountability and long-term value creation. As global stakeholders demand greater transparency, firms increasingly adopt ESG disclosure practices. This paper examines how industry peer effects influence ESG disclosure behavior, highlighting how companies benchmark peers to align with industry norms. Drawing on institutional theory and panel data analysis, the study confirms that firms mimic peer ESG practices to maintain legitimacy and competitive advantage. While peer effects can improve overall reporting standards, they also present challenges such as inconsistent disclosures and greenwashing risks. The paper concludes with recommendations for corporate leaders and policymakers to harness peer effects for more credible and comparable ESG reporting.
Licence: creative commons attribution 4.0
ESG Disclosure, Peer Effects, Institutional Theory, Corporate Governance, Sustainability Reporting
Paper Title: Revolutionizing Plant Phenotyping with AI & Harnessing AI for Digital Phenomics From Data Collection to Actionable Insights
Author Name(s): Dr Bharti Chauhan, Dr . Aditi Sindhu
Published Paper ID: - IJCRT2507158
Register Paper ID - 290768
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2507158 and DOI :
Author Country : Indian Author, India, 246761 , BIJNOR, 246761 , | Research Area: Life Sciences All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2507158 Published Paper PDF: download.php?file=IJCRT2507158 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2507158.pdf
Title: REVOLUTIONIZING PLANT PHENOTYPING WITH AI & HARNESSING AI FOR DIGITAL PHENOMICS FROM DATA COLLECTION TO ACTIONABLE INSIGHTS
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 7 | Year: July 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Life Sciences All
Author type: Indian Author
Pubished in Volume: 13
Issue: 7
Pages: b419-b428
Year: July 2025
Downloads: 253
E-ISSN Number: 2320-2882
Artificial Intelligence (AI) is transforming many fields, and plant digital phenomics is no exception. The intersection of AI and plant phenomics-- the study of plant traits and their variation-- is paving the way for significant advancements in agriculture, ecology, and plant sciences. Here's a primer on how AI is shaping this field, focusing on the journey from data to insights: Plant digital phenomics involves the collection and analysis of detailed, quantitative data on plant traits using digital tools. These traits can include growth rates, leaf shape, flower color, and stress responses. The goal is to understand the genetic, environmental, and physiological factors that influence plant development and performance. Efficient image recognition is important in crop and forest management. However, it faces many challenges, such as the large number of plant species and diseases, the variability of plant appearance, and the scarcity of labeled data for training. To address this issue, we modified a SOTA Cross-Domain Few-shot Learning (CDFSL) method based on prototypical networks and attention mechanisms. We employed attention mechanisms to perform feature extraction and prototype generation by focusing on the most relevant parts of the images, then used prototypical networks to learn the prototype of each category and classify new instances. Finally, we demonstrated the effectiveness of the modified CDFSL method on several plant and disease recognition datasets. The results showed that the modified pipeline was able to recognize several cross-domain datasets using generic representations, and achieved up to 97.85% and 95.06% classification accuracy on datasets with the same and different domains, respectively. In addition, we visualized the experimental results, demonstrating the model's stable transfer capability between datasets and the model's high visual correlation with plant and disease biological characteristics. Moreover, by extending the classes ofdifferent semantics within the training dataset, our model can be generalized to other domains, which implies broad applicability.
Licence: creative commons attribution 4.0
AI, image characteristics ;ML, CDFL; learning transformation; bark images database.
Paper Title: Demographic Drivers of Financial Knowledge and Behavior: A Non-Parametric Analysis
Author Name(s): Dr. Babita Jaiswal, Ms. Reena Rani
Published Paper ID: - IJCRT2507157
Register Paper ID - 290629
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2507157 and DOI :
Author Country : Indian Author, India, 110074 , gurugram, 110074 , | Research Area: Commerce All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2507157 Published Paper PDF: download.php?file=IJCRT2507157 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2507157.pdf
Title: DEMOGRAPHIC DRIVERS OF FINANCIAL KNOWLEDGE AND BEHAVIOR: A NON-PARAMETRIC ANALYSIS
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 7 | Year: July 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Commerce All
Author type: Indian Author
Pubished in Volume: 13
Issue: 7
Pages: b406-b418
Year: July 2025
Downloads: 286
E-ISSN Number: 2320-2882
Despite having similar levels of education, income, and financial backgrounds, individuals often display notable differences in the financial assets they accumulate. This disparity can be attributed to varying attitudes toward financial management, which are shaped by a person's financial knowledge and behaviour. When individuals adopt sound financial behaviours--such as budgeting, saving, and investing--they are better equipped to achieve major life goals, including funding children's education, planning weddings, and securing retirement. Financial behaviour is influenced by several factors, including personal financial knowledge, family financial history, peer interactions around investments, and broader social influences. Demographic variables such as education level and gender may also impact an individual's financial knowledge and behaviour.This study examines the role of gender and education in shaping financial knowledge and behaviour using non-parametric statistical methods. Our findings suggest that education has a significant influence on financial knowledge, while gender does not exhibit a statistically significant effect. Furthermore, we observed that financial behaviour is strongly associated with the level of financial knowledge a person possesses.
Licence: creative commons attribution 4.0
Financial Knowledge, Financial Behaviour, Demographic Variables, Financial Attitude
Paper Title: Enhancing The Customer Satisfaction Through Brand Engagement at Flip Kart
Author Name(s): L BHARANI, Pogiri Keerthana
Published Paper ID: - IJCRT2507156
Register Paper ID - 290675
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2507156 and DOI :
Author Country : Indian Author, India, 501401 , HYDERABAD, 501401 , | Research Area: Management All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2507156 Published Paper PDF: download.php?file=IJCRT2507156 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2507156.pdf
Title: ENHANCING THE CUSTOMER SATISFACTION THROUGH BRAND ENGAGEMENT AT FLIP KART
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 7 | Year: July 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Management All
Author type: Indian Author
Pubished in Volume: 13
Issue: 7
Pages: b395-b405
Year: July 2025
Downloads: 257
E-ISSN Number: 2320-2882
In the competitive e-commerce market, customer satisfaction is now driven more by brand engagement than just price or product features. This study focuses on Flipkart's engagement strategies such as personalized marketing, loyalty programs, and interactive content. Data was collected from 100 active Flipkart users through structured questionnaires. A Chi-square analysis revealed a significant relationship between brand engagement and customer satisfaction. Most respondents appreciated personalized recommendations, trust-building efforts, and promotional offers. Notably, 80% rated their satisfaction as high, and 69% were more likely to repurchase from engaging brands. The study recommends enhancing loyalty programs, improving communication, and strengthening interactive features to build lasting customer relationships.
Licence: creative commons attribution 4.0
Keywords: brand engagement, customer satisfaction, personalized advertising, customer loyalty.

