Volume 12 | Issue 7 |

 Abstract

English as a foreign language poses many difficulties to teach and to learn; the problem gets further intense when English has to be used as a medium of instruction to teach other subjects. There is a definite need to support foreign language learners by extending the learning and instruction outside the classroom. There is a growing realization of the role of social media in learning / teaching especially of English language. Handheld devices like mobiles and tablets, laptops and desktops are all possible means to access social media apps. Such social media apps along with search engines and conferencing apps form an essential tool kit for learning and instruction outside the physical classrooms. Mobiles and internet have become popular for eLearning due to their features such as ubiquity, interactivity and portability. A lot of research has been done globally on the student's perspective for the use of extended English language learning outside the classroom through social media apps and audio / video conferencing, a study on the experiences and observations of the teachers on teaching through such means revealed that teachers perceive social media and eLearning very useful and effective for English learning and instruction. Teachers find such means definitely useful for the preparation and conduct of the classes. While social media and eLearning for teaching English is not without some drawbacks, the positives of such means for ELT far outweigh the negatives. This paper describes the use of social media in English Classroom and proposes a practical way to make the best use of it.

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 Keywords

E-Learning, ELT, social media for language learning, mobile assisted learning.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Abstract: The present study aimed to assess the knowledge of antenatal women regarding identification of alarming signs leading to obstetrical emergencies during pregnancy, labour and puerperium. A quasi experimental research design was utilized at khanam's Hospital and Nursing Home, Hazuri Bagh, Srinagar. The most commonly reported alarming sign that could lead to obstetrical emergency was found to be continuous severe headache, difficulty in breathing (dyspnea), severe backache, severe abdominal pain, excessive vomiting, and epigastric pain. The least found alarming sign included recurrent vaginal bleeding swelling of face, hands, feet and legs, blurred vision, breathlessness, decreased urine output, high BP, high blood sugar, Convulsions, anaemia, high fever, excessive vomiting, premature rupture of membranes, reduced or no fetal movements. The mean post test knowledge score of Experimental group was 86.24% which was much higher than the mean post test knowledge score of Control group that was only 50.54%. The Chi-square value showed that in Experimental group, there was no significant association between the pre-test knowledge score and demographic variables. Also there was no significant association between the pre-test knowledge score with the Obstetric variables.

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 Keywords

Alarming signs, Obstetrical emergencies, Complications, Puerperium

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This paper proposes leveraging Controller Area Network (CAN) databases for efficient gear shift automation in modern automotive systems. By integrating CAN databases with advanced control algorithms, real-time monitoring and adaptive gear shift operations are enabled based on vehicle parameters and environmental conditions. Key components include CAN database modeling, data acquisition, preprocessing, and adaptive control strategies. The system enhances reliability, scalability, and interoperability, facilitating seamless integration with existing vehicle architectures.

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 Keywords

Control Area Network, CAN database, Gear shift Automation, Automotive design, CAN bus, Electronic Control Units (ECUs).

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Impurities are pharmaceutical are degradable chemical or degradable product. It is defined as the any type of element or compound whose presence in a material s unintentional or unwanted. They are having organic, inorganic and residual solvents are type of Impurities is present. In the field of the pharmaceutical chemistry, these impurities are considered to be extraneous materials present in the therapeutically APC (active pharmaceutical compounds). They are expected to have unusually potent, toxic or unexpected pharmacological effects which are detrimental to human death. Many of regulatory authorities like USFDA, ICH UK-MHRA, CDSCO like emphasizing on requirements and identification of impurities in Active Pharmaceutical ingredient's (API's) as well as finished products. To characterize and isolate the impurities in pharmaceutical diverse methods are used such as gas-liquid chromatography, capillary electrophoresis, solid phase extraction method, High performance liquid chromatography, infrared spectroscopy, Ultraviolet Spectrometry, mass spectroscopy, supercritical extraction chromatography, Nuclear magnetic resonance.

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 Keywords

chromatography Spectrometry

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Creative Commons Attribution 4.0 and The Open Definition

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Vaginismus is a common sexual disorder among women effects on approximately 1- 7% of females worldwide. There is variety in aetiology and diagnosis. Vaginismus currently classified as Genito Pelvic Pain / Penetration Disorder also known as vaginal penetration disorder. Vaginismus is defined as recurrent or persistent involuntary spasm of the musculature of the outer third of the vagina, which interferes with coitus and causes distress and interpersonal difficulty. In this report we have described various treatment option such as counselling, Kegel's exercises etc

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Management, sexual dysfunction, vaginismus

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The textile industry in Gujarat has experienced consistent growth, reinforcing its socio-economic and security roles for global integration. Amidst this competitive and unpredictable environment, understanding employees' work-related attitudes and behaviors is crucial for both their well-being and organizational effectiveness. This study adapts several existing models to determine the influence of workplace environment, pay and promotion potential, fairness, and workplace relationships on job satisfaction. It also examines the relationships among job satisfaction, job performance, and employee loyalty among textile workers in Gujarat State, India.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Workplace Environment, Pay and Promotion Potential, Fairness, Workplace Relationship, Job Satisfaction, Job Performance, Employee Loyalty.

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Creative Commons Attribution 4.0 and The Open Definition

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Regardless of a person's gender, gender equality is a crucial idea that supports justice and fairness in treatment. It encompasses the notion that all people, regardless of gender identity, should have equal access to opportunities, rights, and responsibilities. Institutional barriers and cultural practices that sustain bias and stereotypes need to be addressed in order to attain gender parity. It means creating a welcoming environment where individuals may thrive on the basis of their abilities and attributes rather than being limited by gender stereotypes. In addition to being a matter of social justice, implementing gender parity is a catalyst for economic and social progress.In summary, attaining gender parity necessitates a thorough and systemic strategy rather than just tackling discrete problems. It calls for the demolition of deeply embedded cultural norms and prejudices that support discrimination against women. Adopting a comprehensive approach entails putting in place laws that support equitable chances for work, education, and leadership positions as well as encouraging a cultural movement towards tolerance and respect for a range of gender identities. Governments, corporations, communities, and people must work together to confront and alter the systems that uphold injustice in order to achieve gender parity.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Gender equity, SDG5, gender equity in India, gender equity in rural India

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Creative Commons Attribution 4.0 and The Open Definition

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Myths are part and parcel of every culture in the world and mythological stories reflect the value system of a society. The representation of women in mythology is significant to understand cultural perceptions, gender roles, and power dynamics. This study explores how women are portrayed in mythology, comparing and contrasting tales from various mythical traditions to identify recurring themes, variances, and changes in the way women are portrayed. The research article consists methodology of comparative analysis as well as structuralism as theoretical framework. The primary sources are ancient texts, religious scriptures and epic poems of Indian, Egyptian, Greek and Norse. These texts aided in reviewing narratives that involve significant female characters. The study is significant in a way of understanding women in mythology and finds out, recurring themes in portrayal of women in mythology across cultures. It also makes a way to understand myth and women in broader sense.

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 Keywords

Women, Myth, Archetypal Females, Structuralism, Gender.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

In today's digitally driven marketplace, personalized marketing has emerged as a pivotal strategy for businesses aiming to engage customers on a deeper level and foster long-term relationships. With the advent of Artificial Intelligence (AI), personalized marketing has reached unprecedented levels of customization and effectiveness. This master's thesis delves into the intricate relationship between AI and personalized marketing strategies, focusing on how AI-powered techniques can revolutionize customer engagement and satisfaction. The research explores various facets of personalized marketing, including data collection, analysis, and implementation of tailored campaigns. Through a comprehensive literature review, this thesis examines the theoretical underpinnings of personalized marketing and the evolution of AI technologies in this domain. Moreover, empirical studies and case analyses are conducted to illustrate real-world applications and outcomes of AI-driven personalized marketing strategies across diverse industries. Key themes investigated include the role of machine learning algorithms in deciphering consumer behavior patterns, the ethical considerations surrounding data privacy and consent, and the implications of AI-generated content on brand- consumer interactions. Additionally, the study investigates the impact of personalized recommendations, dynamic pricing, and predictive analytics on enhancing customer satisfaction and loyalty. Furthermore, this research highlights the challenges and opportunities associated with integrating AI into personalized marketing initiatives, such as algorithm bias, algorithmic transparency, and the need for continuous adaptation to evolving consumer preferences. Insights gathered from interviews with industry experts and surveys of consumers contribute to a comprehensive understanding of the practical implications and future directions of AI-enabled personalized marketing.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Marketplace , strategies ,data

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The utilization of employee engagement had acquired parcel of consideration in organization. Employee engagement has additionally been spread to different Businesses moreover. Keeping employee full drawn in is a lot of fundamental need. Connecting with worker will be more useful, compelling and productive. In this paper factors influencing employee engagement in Akashwani is taken for the study. Hundred samples were taken for the review. Threety seven attributes investigation. Just nine factors have solid impact on employee engagement. Salary, Development and Growth, Job Resources, Communication, Work life Balance, Decision making, Unity in Teams, Freedom and Manager

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Employee engagement, salary, communication, Job Resources, Growth and Development.

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Creative Commons Attribution 4.0 and The Open Definition