Volume 8 | Issue 5 |

 Abstract

Abstract :- Retailing has become large-scale, concentrated, centralised and complex. Retailers are well down the track of seizing value-chain power the following major challenge and opportunity for retailers is that the event of strong retail brands, that generate long-run consumer preference and loyalty and build sustainable differentiation between direct retail competitors.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Keywords:- Producer , Labour , Brand, Management, Private ,etc .

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

A wildland fire is an uncontrolled fire occurring majorly in forest areas, it can even invade urban as well as agricultural areas. Every year millions of hectares of forest are devastated by fire, which causes huge damage to forest and nature. The main causes of wildfires include human factors, that can be either intentional or accidental. A survey has found that 80% losses that are caused due to fire would have been actually avoided if the fire had been detected immediately. Arduino platform based IoT enabled fire detector and monitoring system is the solution to this problem. The number of forest fires and their impact are expected to grow as a consequence of the global warming. In order to fight against these disastrous fires, it is mandatory to adopt a multifaceted and comprehensive approach that enables a continuous situational awareness and instant responsiveness. wireless sensor networks (WSNs) technology is a very promising green technology for the future in detecting efficiently the forest fires when compared with the traditional techniques of forest fires detection.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Forest Fire, WSN, EarlyDetection

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Immunoglobulins form a very crucial part of cancer immunotherapy. Stimulating host tumour-antigen-specific immune responses such as induction of antibody-dependent cellular cytotoxicity, promotion of antibody-targeted cross-presentation of tumour antigens, activation and degranulation of immune effector cells and complement based cell destruction is the most essential role of immunoglobulins in cancer treatment. This review discusses the potentials of the different isotypes of antibodies - IgG, IgE, IgA and IgM in cancer therapy. It also gives insights of current treatment modifications and combinations which can further be studied in order to prolong and amplify immune responses to increase the clinical benefits of antibody therapy for human cancer.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Cancer Immunotherapy, antibodies, IgG, IgE, IgA, IgM.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Abstract: Conspicuous consumption is the practice of consuming goods or services to display or enhance individual�s social status. The concept is not a new phenomenon. It has been part of our economy for long. For this type of consumption people generally spend their disposable income and they consume goods or services which are not necessary but they are luxurious in nature.This paper presents the concept of conspicuous consumption. It describes the reasons behind conspicuous consumption. For the purpose of study IT employees of Infopark, Kochi were selected.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Index Terms- Conspicuous, disposable income, economy, luxurious.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The SHG-Bank Linkage Programme in India has been a flag-ship Programme of National Bank for Agriculture and rural Development (NABARD), with the objective of enabling the poorest of the poor to access financial resources to increase household income and to achieve sustained livelihood. Poverty in India is widespread with the nation estimated to have a third of the world�s poor (Report of world Bank -2005). Poverty and unemployment are the twin Problems faced by the developing country. Self Help Group are effective in reducing poverty. Empowering women and creating awareness which finally result in sustainable development of the nation. SHG movement represts a unique approach to financial intermediation.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

NABARD, SHGs, SHG-Bank Linkage Programme

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

ABSTRACT This paper aims at examining the trends, composition and rate of growth of public expenditure on health sector in India, covering the period from 2000-01 to 2012-13. It has perused the Annual Financial Statements of the Budget of Government of India of various years in order to analyse the Public expenditure on health. The total public health expenditure in the country, irrespective of revenue and capital accounts, has increased gradually over the period 2000-01 to 2010-11 with a CAGR of 19.58 per cent. The per capita public expenditure on health sector in India increased from Rs.24.26 in 2000-01 to Rs.157.18 during the year 2010-11. For the year 2012-13, the Budget estimates for health sector in India is earmarked at Rs. 24261.06 crore. The percentage share of public health expenditure to the GDP of the country saw a mere increase from 0.13 per cent to 0.26 per cent during the period 2000-01 to 2010-11 respectively. Besides this revealing trend, the Government of India has set the target of increasing the government health spending to 2-3 per cent of country�s GDP over the next five years.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Key words: Public Expenditure, Medical & Public Health, Family Welfare and Social Services, Gross Domestic Product, Budget, Per capita expenditure, Revenue expenditure, capital expenditure.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Many people have discovered the enthusiasm of the affiliate marketing environment and some of them have experienced the benefits of being an affiliate and some of them have already earned a significant amount of money, thanks to their participation in this sector. However, most people today have no idea what it is about and how affiliate marketing could benefit them and even provide them with additional income. Basically, affiliate marketing is simply an Internet-based system where affiliates are rewarded when they target a specific product to other companies or even individuals. In fact, the more sales result from that referral, the more money an affiliate marketer could earn. This document discusses affiliate marketing concepts highlighting the current state of affiliate marketing in India and other countries. Also list the steps to start affiliate marketing on your blog.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Affiliate marketing, blog, India, and Internet-based.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Abstract Published in 1967, One Hundred Years of Solitude written by a Nobel Prize Winner, Colombian writer; Gabriel Garcia Marquez. It is a milestone in the history of works in the genre of magic realism. This research paper explores the grand canvas and presents a judicious critique on the work. It is said to be the fictionalised history of Latin America. It explores into the events and impacts of colonialism in Colombia. This piece of work cannot only be restricted to Colombian imperialism all encompasses every colony which suffered from it. Precisely it deals with neo-colonialism in its prime focus that is the domination of other nations for the commerce related ventures. The novel wins accolade and transcendent the time frame to tread with felicity among the classics. It would not be hyperbolic if it is described as a unique amalgamation of intrinsic emotions, history and subtle use of magic realism.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Keywords- Colonialism, magic realism, characters, gothic and allusion.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The aim of this paper is to implement a better and accurate approach to perceive and foresee manually written digits from 0 to 9 and determine the identity of the digit. It is done by extracting the data from MNIST dataset, using Histogram of Oriented Gradients (HOG) algorithm and Support Vector Classifier (SVC) to fit this data. The analysis is done considering the parameters, recognition rate, error rate, mis-classified rate and computing time and the results are declared on the basis of accuracy and performance.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Histogram Orientation of Gradients, Support Vector Classifier, Accuracy, Performance

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

By using stock market prediction, the aim is to predict the values of stocks in the future. There has been a growing interest in stock market prediction technologies via the use of machine learning. This is done by taking the current values of the market after taking previous stock values as the training data. Various Machine learning techniques can be used to make prediction simpler in general. The proposed paper works on the working of 2 different algorithms, the Regression and LSVM based algorithm.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Keywords - Least Square Support Vector Machine, Particle Swarm Optimization, regression, and volume.

  License

Creative Commons Attribution 4.0 and The Open Definition