Volume 8 | Issue 5 |

 Abstract

There is a massive size of information present in the system of web pages on the web. So, when any user requests a query, a large volume of search outcomes having different web links matching to the user's query are produced. Out of produced results, only some are appropriate while the remaining are inappropriate. The search engines calculate the significance of a web page by page ranking algorithms. There are smart crawlers available which are automated scripts used for fetching data from the web and allowed to store in databases in pretty formatted manner. Later link is acknowledged and a tree like structures are observed which then defines a page or website strength on the web. This paper discusses determining and implementing different ways to increase the chance of finding a good listing. This will improve the understanding of the usage and its technique in a very practical manner. The search task is performed based on keyword research where popular words and phrases entered by the users in the search engine are used to identify the rank. This gives improved understanding of how high the demand is for certain keywords and how tough it would be to compete for those terms in the search results, contributing some direction to optimization efforts. This gives improved understanding of certain keywords demand and how tough it would be competing through these keywords in the search engine, providing certain ways in optimisation.

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 Keywords

Page Rank, Keywords, Web Pages, Crawler, In-bound and Out-bound links

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The lockdown measures imposed by the Government of India to control the spread of novel coronavirus have led to a dramatic improvement in the air quality across the country. The new satellite map of India shows that the pollution levels have significantly reduced in major cities across the country particularly the worst affected Delhi. It is always perceived that the worst must be considered for the study and so one air quality monitoring net work station R K Puram, Delhi is chosen for study. The main aim of the study is to the impact of repeatedly extended lockdowns on pollution particularly the worst pollution affected Delhi. This micro study utilizes a qualitative approach to analyze the impact of lockdown on air pollution and outcome of it may be applicable to macro level.

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 Keywords

Lockdown, Novel Coronavirus, Pollution, Satellite Map.

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 Abstract

Human capital is a significant resource for the success of any organization. Further, human capital may be critical for generating long term shareholders value in service organization where human capital is the key differentiator among the firms. Researchers have developed various metrics to analyze the contribution of human capital in value creation by firms. Among those metrics, a few metrics are accounting based metrics and utilizes the financial information to assess the value added by human capital in an organization. The objective of the study is to (i) estimate the Human Capital Value Added (HCVA) by the sample of S&P BSE 100, BSE listed firms in India and (ii) explore the components of employee expenses for the sample firm. Based on the usable sample of 76 firms, grouped into twenty-nine industry and on the basis of data for the three financial year (FY 2016-17 to 18-19), the findings suggest that (i) on average HCVA by sample firms was ? 2.88 per employee(excluding outliers) and ? 7.80 including the sample firms; (ii) further, for half of the industry, growth in HCVA was positive for both the year with reference to the previous years, and (iii) the industry with positive growth in HCVA in the FY 2018-19 was significantly higher (72.41 % of total industry group) in comparison to FY 2017-18 (51.72 % of total industry group). Further, the study suggests that for the sample firms HCVA was highest for financial service activities (except insurance and pension funds) (n=1, HCVA =? 145.71) followed by land transport and transport via pipe line (n=1, HCVA =? 8.50) and lowest for manufacturing of wearing apparel (n=1, ? 0.33), followed by civil engineering (n= 1, ? 0.35).

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 Keywords

Human capital, Financial performance, Firms, Human Capital Value Added.

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 Abstract

Herbal medicine implies substantial historical utilize and this is certainly true for many products that are available as traditional herbal medicines. The hands of health care workers have been the main sources of transmission of infection to the patients. Therefore it brings up the use of antiseptic for handwashing purposes. Herbal medicine is utilized in many ways namely fever, diarrhea, cough, influenza, etc. So, the present study was focus on formulated handwashing gel with the help of Neem (Azadirachta indica) and Citrus Limon (Citrus Limon (L.) Hand wash is making through the lemon juice with methanolic extracts and added glycerine and dilute with the proper amount of distilled water. The hand washes evaluated by the different parameters namely as color, odor, pH, and viscosity, etc. Results revealed that herbal hand wash formulation is more efficient in reducing the number of organisms from hands than the commercial antiseptic handwashing gel thus it can be used as a handwashing gel with no side effects.

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 Keywords

Herbal hand wash, Formulation, Evaluation, Neem and Lemon Extracts, Skin pathogens.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

In the present study, the attention was on employing the plant essential oil extracts, to be efficiently used as antioxidant and antibacterial agents with an ultimate objective of developing replacements for the synthetic chemical preservatives in foods. For this study, the essential oil was extracted from Cymbopogon citratus by hydrodistillation method using ethyl acetate. It has been reported that phenolics and flavonoids are important indicators of antioxidant capacity which plays a vital role in improving food quality and preservation. C.citratus oil have been proved to have antibacterial activity against the tested food spoilage pathogens and antioxidant activity, which is generally attributed to high phenolic and flavonoid compounds owned by this oil. The FT-IR spectrum of lemongrass essential oil showed the presence of functional groups like alkanes, amines, aldehydes, esters and lactones, phenols, anhydride, alcohols, imine / oxime, nitro compounds and organic halogen compounds which prove to exhibit medicinal properties. The study was also extended to find the anticancer ability of C.citratus oil against breast cancer MCF 7 cell line. The preservation study was carried out on easily perishable food like Indian anchovy fish (Stolephorus indicus) with a focus for maintenance of quality and prolong shelf life. The results indicate that C.citratus oil treated fish sample stored on ice remained fresh for 7 days and hence could be used as natural preservative thus replace or partly replace the synthetic food preservatives.

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 Keywords

Antioxidant, Anticancer, Antibacterial activity, Natural preservatives, Indian anchovy.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The Organic food market is ever increasing. The awareness about the benefits of organic food consumption is already high and after looking at the current incidences of harm to human life because of consumption of unhealthy food products, it is only expected to increase. The demand for organic consumables market has a CAGR of 9% (Wood, 2019). The global organic food and beverages market expected to reach $327,600 million by 2022 from $115,984 million in 2015 (Dwivedi, 2016). The research problem is to study the consumer perception towards organic food products in Western Mumbai. The study was undertaken with the objective to study the motivations, barriers, awareness levels and demographic characteristics of our study population w.r.t. organic food products. 318 respondents were a part of this study whose answers were asked for through a structured questionnaire. It was majorly found out that there is tremendous demand for organic food products but there are gaps in terms of awareness (about organic food products amongst the consumers) and faith (in the claims which are made by organic food marketers). Organic food consumers are motivated to consume it because they want to make sure that their food plate is nutritious and safe. Price has little effect on the existing organic food consumers where as others are aware about its benefits but are not willing to shell out extra money for consuming organic. This also justifies why the biggest barrier amongst non-organic food consumers is high cost. Thus our recommendation to organic food marketers would be to identify two segments of the market: One being the existing one and other being the potential one, and devise strategies to suit their needs individually.

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 Keywords

Organic food, Western Mumbai, Conscious Consumers, Organic Market and Organic Products

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Mahatma Gandhi was a unique personality because his thoughts was not only in any one area but his thoughts was in multi dimentional and creative. Gandhiji is also relevant in modern times because his thoughts for non-violence, cleaning, self employment, equality, equal opportunity for all, social classifications are useful.

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 Keywords

Truth, Gram-swaraj, Non-violence, Employment, Sarvodaya

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Creative Commons Attribution 4.0 and The Open Definition

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Object detection effectively and accurately has been an important topic in the advancement of computer vision systems. The project aims to provide high precision identification of objects in real-time output, video streaming, and image. A comprehensively deep learning-based approach to solving an end-to-end object detection problem. In this case, the system input will be an image or a video, and the output will be a bounding box corresponding to all the objects in the image or video, together with the object class in each box

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

image/ video object detection, real-time object, YOLO

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Graphics have always evoked interest and curiosity, and when it had a serious theme to discuss, it became more all the more endearing. Working on the depiction of trauma and conflict in Joe Sacco�s graphic narrative Palestine, the paper enables to understand the effects of the Israeli Palestinian conflict on the lives of its victims and survivors. The study provides an account on the multifarious dimensions of conflict and helps to understand the life during times of conflict and also strives to depict the trauma endured by the civilians. People who lived in such conflict zones had to keep their lives moving amidst the bitter realities of life which shrouded them. Thus, the narratives from such conflict zones became testimonials of soul stirring accounts of pain and survival. The narrations described the oppression and subjugation faced by the people during times of conflict, such as detainment, crude modes of interrogation, arrests, torture, cruelty and many more stories of physical and mental torture. The paper thereby, focusses on the life in the Israeli Palestine conflict zone, and how Joe Sacco depicts trauma through his brilliant socio-political graphic narrative �Palestine�.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Depiction, Trauma, Endearing, Multifarious, Oppression, Subjugation, Detainment.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Abstract In the novel The Plague the onset of calamities leads to the realisation about the purposeless futility of life. In such situations the hardest constrain for mankind is to learn adaptive traits in order to cope with the adversity. However the biggest hinderance in such conditions is the helpless situation mankind finds itself in. Although the resolution to fight the constraints can be achieved through the process of sublimation. In the psychological domain sublimation refers to the productive distraction that allows individuals to constructively engage themselves in their futile situations. This process invariably makes individuals more resistant to the trauma experienced by the unproductive environment. The paper would help to study a contrastive analysis between individuals that practice sublimation and those that don�t. Thus allowing the reader to perceive the benefits of sublimation in adverse circumstances.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Keywords: Psychoanalysis, Absurd, Camus, Sublimation, Language, Culture

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Creative Commons Attribution 4.0 and The Open Definition