IJCRT Peer-Reviewed (Refereed) Journal as Per New UGC Rules.
ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 7.97 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(CrossRef DOI)
| IJCRT Journal front page | IJCRT Journal Back Page |
Paper Title: RentoHUB: A Digital Marketplace Model for Peer-to-Peer Rental Services
Author Name(s): Shubham Yadav, Kumar Satyam, Aakash Soni, Dipendra Singh Sandhu, Ahemed Abdelbagi
Published Paper ID: - IJCRT2505339
Register Paper ID - 284553
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2505339 and DOI :
Author Country : Indian Author, India, 302017 , Jaipur, 302017 , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2505339 Published Paper PDF: download.php?file=IJCRT2505339 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2505339.pdf
Title: RENTOHUB: A DIGITAL MARKETPLACE MODEL FOR PEER-TO-PEER RENTAL SERVICES
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 5 | Year: May 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 13
Issue: 5
Pages: d1-d8
Year: May 2025
Downloads: 121
E-ISSN Number: 2320-2882
RentoHub is an cutting edge that is designed to connect lenders with renters it is an online platform that facilitates the rent of a wide range of products, by connecting the lenders with renters in an efficient manner. By Embracing the principles of the sharing RentoHub empowers businesses and individuals people to monetize their idle or unused extra assets by providing cost-effective and convenient access of their products to consumers in need. Through our user-friendly interface, the one who wants to lend can easily list their items for rent, whether it's books, tools, equipment, electronics, vehicles, furnitures etc. The other person who needs any product or item, can browse through a diverse selection of offerings, compare options and price, and can securely book the items they need for a desired duration and can pay a nominal fee for that. The Key features of of our website RentoHub includes vigorous verification processes, secure payment , and a good clear transparent user reviews, ensuring trust and security loyalty at each and every step of renting process.Rentohub goes beyond By fostering a sense of closeness ,community, livelihood and connection.RentoHub is not just a platform--it's a movement towards a more collaborative and resource effective future that gives the person to have the best use of his idle asset.
Licence: creative commons attribution 4.0
RentoHub is a cutting-edge online platform that efficiently connects lenders with renters. Embracing the sharing economy, it empowers individuals and businesses to monetize unused assets by renting them out--whether books, tools, electronics, furniture, or vehicles.
Paper Title: The Impact of AI Chatbots on the Education Revolution: Improving Support Systems and Learning Experiences
Author Name(s): Ms. Anju, Dr. Srishti
Published Paper ID: - IJCRT2505338
Register Paper ID - 285539
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2505338 and DOI : https://doi.org/10.56975/ijcrt.v13i5.285539
Author Country : Indian Author, India, 127021 , Bhiwani, 127021 , | Research Area: Commerce and Management, MBA All Branch Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2505338 Published Paper PDF: download.php?file=IJCRT2505338 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2505338.pdf
Title: THE IMPACT OF AI CHATBOTS ON THE EDUCATION REVOLUTION: IMPROVING SUPPORT SYSTEMS AND LEARNING EXPERIENCES
DOI (Digital Object Identifier) : https://doi.org/10.56975/ijcrt.v13i5.285539
Pubished in Volume: 13 | Issue: 5 | Year: May 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Commerce and Management, MBA All Branch
Author type: Indian Author
Pubished in Volume: 13
Issue: 5
Pages: c984-c991
Year: May 2025
Downloads: 159
E-ISSN Number: 2320-2882
This research examines the transformative impact of AI-powered chatbots on the education sector, focusing on how they enhance support systems and learning experiences. The study explores the benefits, challenges, and future estimates regarding integration of AI chatbots, particularly ChatGPT, into current learning environments. Chatbots offer immediate academic assistance, personalized learning paths, and skill development opportunities, making education more accessible and engaging. Teachers benefit from improved pedagogical strategies and time-saving automation in administrative tasks. However, the paper also highlights significant concerns regarding the accuracy, reliability and moral utilization of AI in education. Skeptical scholars emphasize the risk of biased information, unfair assessment, and data privacy issues. The methodology used secondary research from diverse academic sources. Findings reveal that while AI chatbots hold immense potential for revolutionizing teaching and learning, their implementation must be carefully managed through ethical guidelines, oversight, and critical evaluation. The study concludes that a balanced approach--embracing innovation while addressing risks--is essential for harnessing the full educational potential of AI chatbots and fostering a more adaptive, inclusive, and efficient learning ecosystem.
Licence: creative commons attribution 4.0
Artificial Intelligence, AI Chatbots, ChatGPT, Educational Technology, Personalized Learning
Paper Title: Adaptability and Resilience: Key Soft Skills for Women Professionals in the Workplace
Author Name(s): Dr. Vidyashree D V, Ms. Chaithra SR, Ms. Seema Joseph
Published Paper ID: - IJCRT2505337
Register Paper ID - 285511
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2505337 and DOI :
Author Country : Indian Author, India, 560022 , Bengaluru, 560022 , | Research Area: Social Science All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2505337 Published Paper PDF: download.php?file=IJCRT2505337 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2505337.pdf
Title: ADAPTABILITY AND RESILIENCE: KEY SOFT SKILLS FOR WOMEN PROFESSIONALS IN THE WORKPLACE
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 5 | Year: May 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Social Science All
Author type: Indian Author
Pubished in Volume: 13
Issue: 5
Pages: c974-c983
Year: May 2025
Downloads: 132
E-ISSN Number: 2320-2882
Adaptability and Resilience have become essential soft skills that have a big impact on women professionals' career advancement in the dynamic and always-changing workplace. For women professionals, adaptability is essential because it allows them to deal with the challenges and rapid changes that occur in the workplace. In dynamic situations, it improves their capacity to meet changing expectations and contribute to organisational success by fostering resilience, creativity, and problem-solving skills (Bhashanjaly, S.2024). While, career resilience is crucial for women professionals because it helps them overcome obstacles in their lives and at work. It outlines methods for boosting this resilience at the individual and organisational levels. Women can overcome obstacles and make positive improvements in their jobs by developing resilience (Palinkas, L. A., 2023). This study examines how workplace challenges for women professionals interplay with resilience and adaptation. It attempts to assess the ways in which these abilities support women in coping with stress, uncertainty, and career changes, thereby promoting long-term career stability and work-life balance. Furthermore, this study suggests organisational strategies that can improve women professionals' resilience and adaptability, such as flexible work schedules, resilience training, and mentorship programs in a competitive workplace. The study focus to collect the sample from the working professionals across different sectors in Bengaluru City. Regression analysis, ANOVA, and the independent sample t-test will all be used in the study, which will employ the data analysis software JAMOVI 2.6.25 to achieve its goals.
Licence: creative commons attribution 4.0
Adaptability, Resilience, Workplace and Women Professionals.
Paper Title: Land Acquisition for Nilwande Dam And Its Impact On Tribal In Akole Tehsil
Author Name(s): Shantaram V. Sonawane, Dr. Suresh S. Deshmukh
Published Paper ID: - IJCRT2505336
Register Paper ID - 285483
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2505336 and DOI :
Author Country : Indian Author, India, 401107 , MIRAROAD, THANE, 401107 , | Research Area: Medical Science All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2505336 Published Paper PDF: download.php?file=IJCRT2505336 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2505336.pdf
Title: LAND ACQUISITION FOR NILWANDE DAM AND ITS IMPACT ON TRIBAL IN AKOLE TEHSIL
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 5 | Year: May 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Medical Science All
Author type: Indian Author
Pubished in Volume: 13
Issue: 5
Pages: c962-c973
Year: May 2025
Downloads: 128
E-ISSN Number: 2320-2882
The construction of Nilwande Dam, as part of Upper Pravara Irrigation Project, has significantly impacted socio-economic lives of tribal communities in Akole Tehsil, Ahmednagar District, in Maharashtra. This study explores effects of land acquisition for dam on these vulnerable populations, focusing on livelihood disruptions, compensation adequacies, and long-term developmental prospects. Through a mixed-method approach involving primary data from 400 households and secondary research, the paper critically examines the tribal communities' displacement and resettlement outcomes. Furthermore, the research highlights the state's promises and the extent of their fulfilment concerning resettlement. Findings advocate for more inclusive and sustainable policies for rehabilitating tribal communities affected by land acquisition projects like Nilwande Dam.
Licence: creative commons attribution 4.0
Irrigation, socio-economic, tribal communities, land acquisition, livelihood, displacement and resettlement, sustainable policies, rehabilitation.
Paper Title: The Role of liposome in artificial intelligance
Author Name(s): Rushikesh sanjay Tare, Dr. shreya belwalkar, Dr. sonia singh, Prof. pallavi kapale
Published Paper ID: - IJCRT2505335
Register Paper ID - 285512
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2505335 and DOI :
Author Country : Indian Author, India, 411057 , pune., 411057 , | Research Area: Pharmacy All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2505335 Published Paper PDF: download.php?file=IJCRT2505335 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2505335.pdf
Title: THE ROLE OF LIPOSOME IN ARTIFICIAL INTELLIGANCE
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 5 | Year: May 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Pharmacy All
Author type: Indian Author
Pubished in Volume: 13
Issue: 5
Pages: c949-c961
Year: May 2025
Downloads: 124
E-ISSN Number: 2320-2882
Artificial intelligence( AI) has revolutionized colorful fields, including healthcare, medicine delivery, and material wisdom. Liposomes, as protean nano carriers, have surfaced as promising tools in AI operations. This paper explores the crossroad of liposomes and AI, pressing their synergistic eventuality in medicine delivery, medical imaging, diagnostics, and further. We claw into the mechanisms of liposomal medicine delivery and bandy how AI algorithms enhance targeting, effectiveness, and remedial issues. likewise, we examine recent advancements in liposome-grounded imaging agents and biosensors eased by AI- driven analysis ways. also, challenges and unborn directions in integrating liposomes with AI are bandied, paving the way for innovative results in individualized drug and the diagnostics.
Licence: creative commons attribution 4.0
Artificial intelligence, DENDRAL program, target identification, virtual screening, d e - novo drug design, machine learning
Paper Title: Optimization of 3D Printing Parameters and Mechanical Evaluation of Stainless Steel 316L Powder with Controlled Composition
Author Name(s): Pragya Srivastava, Rohit Srivastava, Anurag Srivastava
Published Paper ID: - IJCRT2505334
Register Paper ID - 285490
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2505334 and DOI :
Author Country : Indian Author, India, - , -, - , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2505334 Published Paper PDF: download.php?file=IJCRT2505334 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2505334.pdf
Title: OPTIMIZATION OF 3D PRINTING PARAMETERS AND MECHANICAL EVALUATION OF STAINLESS STEEL 316L POWDER WITH CONTROLLED COMPOSITION
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 5 | Year: May 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 13
Issue: 5
Pages: c943-c948
Year: May 2025
Downloads: 155
E-ISSN Number: 2320-2882
The advancement of metal additive manufacturing, particularly using stainless steel 316L, has opened new frontiers in producing complex, high-performance components. This study focuses on optimizing key 3D printing parameters--including laser power, scanning speed, layer thickness, and hatch spacing--for the fabrication of parts using 316L stainless steel powder with controlled composition. A systematic design of experiments (DOE) approach is employed to assess the influence of these parameters on densification, surface finish, and mechanical properties such as tensile strength, hardness, and elongation. Additionally, the chemical composition of the powder is tailored to ensure consistent melt pool dynamics and enhanced printability. Microstructural analysis through scanning electron microscopy (SEM) and X-ray diffraction (XRD) is conducted to understand phase formation and grain morphology. The results demonstrate a significant improvement in mechanical performance with optimized processing conditions, underscoring the potential of parameter tuning and composition control in achieving reliable and high-strength stainless steel components for demanding engineering applications.
Licence: creative commons attribution 4.0
3D Printing, Stainless Steel 316L, Additive Manufacturing, Parameter Optimization, Powder Metallurgy, Mechanical Properties, Controlled Composition, Microstructure, Selective Laser Melting (SLM), Metal Additive Manufacturing
Paper Title: TedXStudy a Smart Classroom Management System
Author Name(s): Ms. Padmini Mishra, Deepika Gupta, Charu Pandey, Priyanshu Khobragade, Amresh
Published Paper ID: - IJCRT2505333
Register Paper ID - 285492
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2505333 and DOI :
Author Country : Indian Author, India, - , -, - , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2505333 Published Paper PDF: download.php?file=IJCRT2505333 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2505333.pdf
Title: TEDXSTUDY A SMART CLASSROOM MANAGEMENT SYSTEM
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 5 | Year: May 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 13
Issue: 5
Pages: c936-c942
Year: May 2025
Downloads: 137
E-ISSN Number: 2320-2882
The rapid evolution of smart classroom management systems has transformed traditional learning environments, enabling enhanced efficiency and student engagement. TedxStudy, a MERN stack-based smart classroom management system, integrates AI-powered automation, real- time resource management, and interactive student support tools to optimize educational workflows. Key features include an AI-driven chatbot for student assistance, automated attendance management, resource sharing and booking, quiz link distribution, and structured safety protocols to ensure a secure learning space. The platform provides dedicated teacher and student dashboards, incorporating a personalized to-do list for students, and streamlining daily tasks and academic responsibilities. By leveraging cutting-edge web technologies and AI automation, TedxStudy enhances teacher efficiency, student engagement, and administrative processes. This paper explores its system architecture, core functionalities, and impact on modern education, along with a comparative analysis of existing solutions. Future advancements will focus on adaptive learning analytics, enhanced security, and scalability, further strengthening its role in smart education ecosystems
Licence: creative commons attribution 4.0
Smart Classroom, AI-powered chatbot, Automated Attendance Management, Resource Sharing, Resource Booking, Quiz Management, Student Dashboard, Teacher Dashboard, To-Do List, Adaptive Learning, Student Engagement, Learning Management System (LMS).
Paper Title: Osteopathic Visceral Manipulation in GERD
Author Name(s): Aparna Kabbe, Dr. ANAND HEGGANNAVAR
Published Paper ID: - IJCRT2505332
Register Paper ID - 285486
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2505332 and DOI :
Author Country : Indian Author, India, 590010 , Belgaum, 590010 , | Research Area: Humanities All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2505332 Published Paper PDF: download.php?file=IJCRT2505332 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2505332.pdf
Title: OSTEOPATHIC VISCERAL MANIPULATION IN GERD
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 5 | Year: May 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Humanities All
Author type: Indian Author
Pubished in Volume: 13
Issue: 5
Pages: c932-c935
Year: May 2025
Downloads: 128
E-ISSN Number: 2320-2882
Gastroesophageal reflux disease (GERD) is a common condition managed with medications, but osteopathic visceral manipulation (OVM) offers a non-pharmacological alternative. This narrative review explores OVM's role in GERD management, focusing on mechanisms of action and clinical outcomes OVM improves GERD symptoms through enhanced diaphragmatic mobility, reduced visceral tension, autonomic modulation, and better circulation. Clinical studies report symptom relief, but evidence is limited. OVM is a promising adjunct for GERD management, but larger studies are needed to confirm its effectiveness.
Licence: creative commons attribution 4.0
Osteopathic Visceral Manipulation, GERD, Manual therapy for GERD, and Visceral manipulation and reflux .
Paper Title: "Multi-Source Energy Powered Smart Ventilation Unit for Battery Management System"
Author Name(s): Aniket Ravindra Durunde, Yash Muktesh Patil, Pise Pranav Sanjay, Dhanraj Dharmaraj Daphale, Mauli Ramchandra Khadtare
Published Paper ID: - IJCRT2505331
Register Paper ID - 285510
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2505331 and DOI :
Author Country : Indian Author, India, - , -, - , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2505331 Published Paper PDF: download.php?file=IJCRT2505331 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2505331.pdf
Title: "MULTI-SOURCE ENERGY POWERED SMART VENTILATION UNIT FOR BATTERY MANAGEMENT SYSTEM"
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 5 | Year: May 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 13
Issue: 5
Pages: c904-c931
Year: May 2025
Downloads: 133
E-ISSN Number: 2320-2882
The use of green energy is becoming increasingly more important in today's world. Therefore, electric vehicles are currently the best choice for the environment in terms of public and personal transportation. Because of its high energy and current density, lithium-ion batteries are widely used in electric vehicles. Unfortunately, lithium-ion batteries can be dangerous if they are not operated within their Safety Operation Area (SOA). Therefore, a battery management system (BMS) must be used in every lithium-ion battery, especially for those used in electric vehicle. In this work, the purpose, functions and topologies of BMS are discussed in detail. In addition, early battery models along with the hardware and system designs for BMS are covered in a literature review. Then, an improved battery model is introduced, and simulation results are shown to verify the model's performance. Finally, the design of a novel BMS hardware system and its experimental results are discussed. The possible improvements for the battery models and BMS hardware are given in the section on conclusions and future work. A battery management system (BMS) is proposed which is used for electronic vehicle that manages a rechargeable battery (cell or battery pack), such as by protecting the battery from operating outside its safe operating area, monitoring its state using PIC microcontroller.The controlling device of the whole system is PIC microcontroller. The integrated modules to the controller are temperature sensor, Battery pack along with relays, Charger and LCD Module. When the battery pack gets drained, it will charge through relays. Here we are using two relays for fast and slow charging. Here DC MOTOR works as a vehicle. While running the vehicle microcontroller will display the voltage and current values on LCD module as well as it displays the temperature continuously. If the temperature value crosses the set limit then PIC microcontroller active the buzzer for alerts. Based on the battery voltage it will charge the battery in two modes like fast and slow. Here relay works as a switch to on/off the charging connection. To achieve this task microcontroller loaded program written in embedded C l
Licence: creative commons attribution 4.0
Electrical vehicle, Embedded System.
Paper Title: Social Media Marketing Functionality of Salons as Perceived by the Customers: Basis for Social Media Marketing Strategies
Author Name(s): Ismael A. Haguisan III, Alaina Kate T. Seterra, Maxine Calley Faye S. Allegre, Nashina Tamia T. Rosas, John Ryan G. Herrera
Published Paper ID: - IJCRT2505330
Register Paper ID - 285260
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2505330 and DOI :
Author Country : Indian Author, India, - , -, - , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2505330 Published Paper PDF: download.php?file=IJCRT2505330 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2505330.pdf
Title: SOCIAL MEDIA MARKETING FUNCTIONALITY OF SALONS AS PERCEIVED BY THE CUSTOMERS: BASIS FOR SOCIAL MEDIA MARKETING STRATEGIES
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 5 | Year: May 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 13
Issue: 5
Pages: c874-c903
Year: May 2025
Downloads: 156
E-ISSN Number: 2320-2882
Introduction: Social media marketing is a form of marketing that utilizes online platforms for brands to advertise their products or services. The study documented the results in the extent of salons' social media marketing functionality through the perceptions of online consumers. Methodology: Using descriptive-comparative research design, a survey questionnaire was made and validated. The study obtained 88 respondents using convenience sampling techniques. Results: The study showed that there is no significant difference in the customers' perceived level of social media marketing when grouped according to sex. However, when grouped according to the generation and salon being reviewed, these groups had significantly different perceptions towards the sharing, presence, reputation, and relationship functionality of the page. Discussion: The study found that salons exhibited an overall high functionality for their social media pages. Specifically, it assessed the six functionalities in terms of Identity, Conversation, Presence, Reputation, Relationship, and Sharing Functionality. Online consumers perceived Identity Functionality as being utilized the most effectively among the six functionalities. This result showed that salons had distinguishable images for their brands, which consumers could quickly identify on their respective social media pages. The lowest assessed dimension is Relationship Functionality, which implied that the salons lacked connections with their online consumers. Conclusion: Owners and management of salons are recommended to create social media marketing strategies targeting their required demographic. Social media managers may explore the possibilities of employing techniques that give online users an incentive to continue interacting with their page. Posting interactive content that online users can participate in also develops authentic relationships. Strengthening these areas could lead to better customer retention and satisfaction.
Licence: creative commons attribution 4.0
Marketing Functionalities; Online Consumer's Perceptions; Salon; Brand Image; Social Media Marketing; Qatar; Doha; Identity Functionality; Relationship Functionality

