Volume 13 | Issue 4 |

 Abstract

Business models and frameworks play a dynamic role in the corporate world, where billions of dollars are invested with the aim of maximizing income, revenue, and return on investment (ROI). Traditionally, these models have been crucial tools for strategizing growth and achieving organizational success. However, there exists another equally vital dimension of the business landscape: the social sector, encompassing social enterprises and self-help groups (SHGs), which operate outside the scale and visibility of Fortune 500 companies and major conglomerates. Social enterprises, much like their corporate counterparts, are driven by clear visions, missions, goals, and objectives, all aligned toward achieving key result areas (KRAs). In emerging economies like India, the concept of a Social Stock Exchange (SSE) has gained prominence, highlighting the need to recognize and adapt business models traditionally designed for corporate environments to fit the unique realities of the social sector. These models not only support subsistence marketplaces but also aim to maximize benefits for all stakeholders involved. This paper focuses on the applicability of the Business Model Canvas (BMC), a tool originally developed for corporate strategy, to the context of social enterprises (SE). Specifically, it explores how BMC can be effectively adapted to self-help groups (SHGs) engaged in ecotourism activities in India. The study assesses whether the robust framework of the BMC, proven in the corporate world, can support the growth, sustainability, and impact of initiatives in the social sector. The insights gathered aim to offer a foundation for applying the BMC to other areas within the broader social enterprise landscape.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Business Models, Business Model Canvas (BMC), Ecotourism, Frameworks, Self-Help Groups (SHGs), Social Enterprises, Social Sector.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

In today's digital-first environment, social media plays a pivotal role in shaping consumer preferences and purchase behavior. This influence is particularly evident in the growing Quick Commerce (Q-commerce) sector, where speed and convenience meet real-time digital engagement. This study investigates the impact of Social Media Marketing (SMM) on consumer behavior in the context of Q-commerce platforms such as Blinkit, Zepto, and Instamart. As these platforms rapidly evolve within the retail and e-commerce sectors, their use of personalized and real-time social media strategies has become crucial in shaping consumer decisions. The research focuses on how SMM influences customer attitudes, purchase intentions, brand loyalty, and engagement. Primary data was collected through a structured questionnaire, with responses from 50 Q-commerce users in Pune city. The findings reveal that personalized advertisements, influencer endorsements, time-sensitive promotions, and user-generated content significantly affect consumer behavior. Real-time engagement and interactive campaigns also enhance customer trust, satisfaction, and likelihood of repeat purchases. The study underscores the effectiveness of SMM as a strategic tool in driving consumer behavior in the fast-paced Q-commerce environment.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Social Media Marketing, Consumer Behavior, Quick Commerce, Influencer Marketing, Real-Time Engagement, User-Generated Content, Purchase Intentions

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The digital payments systems are rapidly increasingly day-by-day in todays world. This is due to its timelines, efficiency, accuracy, easy to use application. Due to this method it is very easier to transact money from place to another place through online mode to the person. The college going students can use digital payment methods for there expenses like college bus expense, stationary expenses, canteen expenses etc. Majority of the students carry there mobile with them and it is very easy to use the online payment methods among college going students. There are several modes of online payments like PhonePe, Google Pay, Razor Pay and many more. There is a very efficiency while using this online payment methods, It is very easy to use the online payment methods anywhere and anytime. The most preferable online payment method app by students is UPI. This is study is primarily on the impact of online payment among undergraduate college going students in Ahmednagar District. The study involves following colleges from Ahmednagar district are1.Sanjivani Arts Commerce and Science College Kopargaon2.Sanjivani University Kopargaon.3.Sanjivani College of Engineering Kopargaon4.K.J.Somaiya College Kopargaon. The sample size for our research is 204.The references are taken from many research papers, journals and websites. The age group of students are from 18 to 23.By analysing the data some students are from urban areas but majority of the students are from rural areas. Some students are dependent on there parents for the purpose of money and some students have other resources of income. The test for hypothesis is us ed is Chi-square independence test.H0 hypothesis is rejected in this research. In findings we found girl students use more online payment methods as compared to boys students. Majority of the respondents use the online methods daily, weekly and monthly. The study is studied on the undergraduate college going students in Ahmednagar district. The online payments methods are most preferable by the college going students observed by this study, The online transactions are done in between payer and payee.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Digital payments, Undergraduate College students ,UPI, Rural Area,

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

This research explores the challenges and strategies in managing Generation Z employees using secondary data. Findings show that these people value flexibility, technology and meaningful work. But sometimes, company struggle with retaining them due to differences in work expectations. To effectively attract them, companies need to adopt to digital recruitment strategies, career development opportunities and positive work culture. A comparative analysis between differences in two generations is made so that companies can align traditional talent with GenZ in order to build a productive workforce.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Generation Z, talent management, work-life, career growth, technology, flexibility, engagement, recruitment strategies, job satisfaction, challenges and their solutions.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Social entrepreneurship in India has emerged as a transformative force addressing complex socioeconomic challenges while creating sustainable pathways for development. This systematic review critically synthesizes scholarly publications (2012-2024) selected through rigorous inclusion criteria to unveil the evolution, impact, and future trajectory of this dynamic field. The review identifies five key dimensions of social entrepreneurship in the Indian context: women's economic empowerment through novel entrepreneurial coalitions; resource-based rural development initiatives preserving cultural heritage while enhancing livelihoods; technology-enabled interventions bridging deep-rooted digital divides; agricultural entrepreneurship revolutionizing nutritional security paradigms; and distinctive regional implementations, particularly focusing on Odisha's pioneering approaches. Our analysis reveals a significant evolution from traditional welfare-oriented approaches toward systems-transforming frameworks. We propose an integrated conceptual framework positioning social entrepreneurship as a multidimensional catalyst for sustainable development, accounting for contextual factors, agency dimensions, organizational models, transformation processes, and scaling pathways. This review contributes to both scholarly discourse and practice by synthesizing disparate research streams, identifying high-priority areas for future investigation, and informing policy development to strengthen social entrepreneurship ecosystems in India and comparable emerging economies.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Social entrepreneurship; sustainable development; women empowerment; rural development; India; digital inclusion; agricultural entrepreneurship; Odisha; self-help groups

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

It can be observed that the recent focus is majorly on the concept of sustainability as it has gained recent importance and has been adopted across several sectors, like energy, fashion, tourism, hospitality, food and beverages, technology, and many more. This research paper aims to review the hospitality industry's sustainable development initiatives and practices- focusing on hotel operations. This paper also aims to highlight the involvement of sanitation workers related to the segregation of waste in the hotel industry and also aims to focus on the contribution towards the circular economy. This paper shows how consumers are ready to integrate sustainable practices in hotel operations, emphasizing the importance of adopting eco-friendly strategies and contributing to mitigating pollution. The study highlights some of the key areas, such as the use of green technology- mainly focusing on energy-efficient systems, water conservation, reduction of waste, eco-friendly cleaning products, recycling, and composting adding to a change for a better environment and well-being. Through various case studies and secondary sources, the paper analyzes the importance of sustainable practices, which are becoming an integral part of hotel operations. Furthermore, it discusses the challenges the hospitality industry encounters in adopting and implementing these practices. Although it needs time for everyone and everything to get adopted, despite the hurdles faced, adoption of the sustainable measures has resulted in the enhancement of the reputation of the brands, reduction in operational costs, focus on the reduction of the energy consumed, and long-term profit. Thus, the paper illustrates how hotels can contribute to economic growth and environmental well-being, being one of the attractive industries in the global market.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

sustainable development, hospitality industry, green technology, energy-efficient systems,

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

This research paper examines the key factors that affect customer satisfaction and future behavioral intentions in this growing sector, as casual dining experiences continue to flourish in Pune, India. Admitting the swift growth of the dining sector, influenced by varied consumer tastes and cultural shifts, it is ever more important to identify and examine the elements that lead to diners' satisfaction. The research gives attention to on four key aspects such as pricing, food quality, service quality, and the physical environment. A quantitative research approach was used to collect data by employing surveys distributed to diners at various casual dining venues throughout Pune. The survey comprised Likert-scale questionnaires assessing satisfaction rates concerning the four dimensions outlined above. The results of the analysis show notable relationships between the variables. The study shows that superior food quality and outstanding service are crucial for creating enjoyable dining experiences, which greatly enhance customer satisfaction. Furthermore, the physical surroundings are vital, as patrons indicate greater satisfaction linked to well-kept and visually appealing areas. Price stands out as a vital element, shaping value perceptions and enhancing overall satisfaction, but its effectiveness is maximized only when combined with the other dimensions. In conclusion, this study emphasizes the need for restaurant managers to incorporate and balance these elements to improve customer satisfaction and build loyalty. By grasping the complex nature of customer expectations, casual dining venues in Pune can enhance their service offerings to not only fulfill but surpass customer desires, thus fostering repeat visits and positive word-of-mouth recommendations. This research adds to the wider conversation regarding customer experience in the restaurant sector and offers practical recommendations for improving dining experiences in Pune's competitive market environment.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Customer satisfaction, price, food quality, service quality, physical environment, casual dining restaurant.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

This paper examines the critical yet under-recognised role of female domestic workers in India within the framework of the Sustainable Development Goals (SDGS). Through a comprehensive literature review and analysis of policy documents, the study highlights the socio-economic challenges and gender-specific vulnerabilities these workers face. The paper further analyses how the inclusion of female domestic workers aligns with the United Nations' Sustainable Development Goals (SDGS), particularly in terms of gender equality, decent work, and social protection. By highlighting the intersection of domestic labour with sustainable development, the paper advocates for comprehensive policy reforms and better labour rights to enhance the well-being of this marginalised workforce, ensuring their contributions are recognised and valued in India's journey toward achieving the SDGS.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Female Domestic Workers in India: Invisible Workforce and SDGs

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

E-commerce has witnessed significant growth in India, driven by increasing internet penetration, smartphone usage, and digital payment adoption. Studying online shopping behavior is important for businesses because it provides information regarding changes in market demand and helps to frame certain Market strategies. This analysis helps in improving customer experience, implementing targeted marketing, optimizing inventory management, and mitigating risks associated with online transactions. Businesses can adapt to upcoming trends, contribute to the economy, and successfully navigate global markets by understanding consumer preferences. In short, understanding the online shopping behaviour of consumers is essential for businesses to stay in today's competitive market and grow their business by satisfying consumer demands. While consumers appreciate the ease of access, discounts, and product diversity offered by ecommerce platforms, concerns about data security, fraud, and product authenticity remain prevalent. The research also highlights the impact of demographics, cultural preferences, and government policies on online shopping behaviour. Understanding these factors can help ecommerce businesses tailor their strategies to enhance consumer trust and satisfaction in the indian market.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

"Indian Consumer Attitude Towards E-Commerce"

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The Friedman-based fuzzy rough quick reduct algorithm(FMFQR) is a feature selection method designed to enhance the efficiency and accuracy of machine learning models. By integrating Friedman's statistical test with fuzzy rough set theory, the algorithm identifies and eliminates irrelevant or redundant features while preserving essential data characteristics. This approach combines the strengths of fuzzy rough sets in handling uncertainty with Friedman's test to prioritize features based on their significance. The quick reduct process ensures computational efficiency, making it suitable for high-dimensional datasets. In this paper, First, Statistical feature extraction method is applied for raw EEG data. Then the extracted features are normalized by Z-Score normalization approach, Further, the normalized features are selected by Friedman-based fuzzy rough quick reduct algorithm. Finally, the classification task is done using three classification algorithms such as Fuzzy-Rough Nearest Neighbor (FRNN), Fuzzy Logic-based Neural Networks (FNN), Fuzzy Decision Tree (FDT). The experimental works are discussed and analyzed. Results indicate that the proposed approach significantly improves a FRNN based classification method in terms of classification accuracy. The proposed method improves the accuracies when compared to other state of the methods.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

BCI, Feature Extraction, FMFRQR, Classification

  License

Creative Commons Attribution 4.0 and The Open Definition