Volume 13 | Issue 4 |

 Abstract

This study explores the awareness, preferences, and purchasing behavior of women in Coimbatore City toward the luxury fashion brand Prada, with a focus on sustainable fashion. The Indian luxury apparel sector is witnessing significant transformation due to evolving consumer tastes and growing affluence. This research, conducted through descriptive methodology and convenience sampling of 120 women, investigates the level of brand familiarity, perception of pricing, key influencing factors in luxury purchases, and the likelihood of product recommendation. Findings reveal that a majority of respondents are unfamiliar with the Prada brand, perceive its pricing as unrealistic, and are hesitant to purchase or recommend its products. However, brand reputation remains a major influencing factor in luxury product consideration. The study underscores the need for increased brand visibility, strategic pricing, and localized marketing efforts to enhance consumer engagement and market penetration in emerging urban regions like Coimbatore. The insights can aid Prada and similar luxury brands in tailoring their strategies to better resonate with the Indian middle-class and working professionals.

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 Keywords

Consumer Preference, Prada, Coimbatore, Luxury Fashion, Brand Awareness, Working women, House wife.

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This paper presents a mobile-based interior design solution using Augmented Reality (AR) to help users visualize furniture in their own space before making a purchase. The system is designed using Java, the Android SDK, Google's ARCore framework, and Firebase for backend support. It enables furniture owners to upload their furniture, which can then be viewed in real-time by customers through AR. Initially developed using Unity and ARCore for rapid prototyping, the system was later rebuilt with native Java for better Android integration and flexibility. This paper outlines the challenges in traditional interior design methods, the motivation for using AR, and the step-by-step development of an AR-based shopping interface for interior design. Our goal is to bridge the gap between imagination and reality by allowing users to digitally place and preview furniture in their real environment, improving decision-making and reducing product return rates.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Augmented Reality (AR), Interior Designing, Unity Engine, ARCore, Java, Android SDK, Firebase, Real-Time Visualization, 3D Furniture Placement, Mobile AR Experience

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Creative Commons Attribution 4.0 and The Open Definition

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The growing imperative for secure and private communication within digital ecosystems has driven the emergence of decentralized architectures that safeguard sensitive information. This study outlines the architecture and deployment of a blockchain-based decentralized communication platform engineered for confidential messaging. By employing distributed ledger technology, the framework ensures data integrity and transaction transparency while maintaining participant anonymity through cryptographic methods. Advanced encryption methods are employed to protect the content of messages during transmission. The system addresses the stringent security demands of corporate entities, legal institutions, and organizations managing privileged messages through automated protocol enforcement. Smart contracts operationalize governance parameters, ensuring adherence to regulatory frameworks and procedural standards. This research advances contemporary discourse on secure digital interaction models while establishing foundational principles for subsequent developments in decentralized information ecosystems.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Blockchain, Decentralised Chat Application, Ethereum, Solidity, Web3

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Creative Commons Attribution 4.0 and The Open Definition

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The housing sector is one of the key indicators of economic progress of a nation. An amount spent in this sector will create a multiplier effect on various aspects of the economy giving further boost to economic growth. While considering the basic needs of a population, housing ranks second in its importance. Therefore, it is considered as basic human right in a democratic country like India. A good house and a better environment will make a person worthy citizen, contributing much towards healthy growth of the society. Every authority should ensure sufficient provision of funds for fulfilling this dream. Both nationally and internationally, fulfilling the requirements of adequate housing is considered as a right to all. The central and state government have made active contribution towards the development of housing sector. The government initially played the role of a provider. But with the realization of the fact that the demand in housing sector is increasing at a higher pace rate, government allowed more and more players to enter this sector. Rapid urbanisation has further created an impetus to the housing sector. On the other side increasing property price and lack of sufficient funds act as a hindrance for many for fulfilling their dream. Increasing demand coupled with insufficient supply have further alleviated the problem of housing. The provision of funds provided by government is not sufficient to meet the housing finance requirements. So, the government has shifted role from provider to facilitator. Liberalization policy adopted by the government has made a favourable atmosphere for private sector institutions to enter the field of housing. So, in addition to government agencies, other non-government agencies started playing a key role in this sector. On the other side, besides encouraging other major players to enter the market, government always has taken keen interest in creating a favourable atmosphere for housing providers and borrowers.In a developing state like Kerala, adequate housing is an essential requirement. Due to the favourable atmosphere, growing industrial background, emergence of so many industries, most of place getting metropolitan and the wish to stay near city have attracted many people to the state of Kerala. So, housing finance has been playing a key role in realizing the dream of owning a shelter in Kerala. The commercial banks and HFCs from both public and private sector are playing a lead role in meeting these demands. So, study aims to find out how far the customers are availing the services of institutions in both sector and in this competitive situation how far each institution can meet the challenge of persuading the borrowers to avail their loan products compared to others. With the emergence of private sector, the public sector institutions are facing stiff competition, as private sectors are always offering additional benefits in relation with others. So, the study aims to find what is the role of public and private sector in meeting the demand of various sections of the society.

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HOUSING ,HOUSING FINANCE

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very strong and goal-oriented Professional Sales Representative with significant background in establishing and maintaining excellent customer relationships, sourcing business opportunities, and meeting sales quotas. Prized for first-rate communication, product expertise, and customer service orientation, this professional is at his best at negotiating and finalizing sales agreements while providing first-rate customer care on a continuous basis. Skilled in applying a range of sales methods and tools, such as CRM systems, to drive sales performance and build long-term customer relationships. With a history of success across both B2B and B2C markets, this professional excels in fast-paced, high-stress environments, constantly looking to push beyond expectations and drive organizational growth and profitability.

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Prospecting, Product Presentation,Negotiation & Closing

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The accurate extraction of moving objects from video sequences remains a critical challenge in computer vision, particularly for applications such as video surveillance, traffic monitoring, and human activity recognition. Traditional background subtraction techniques often falter in complex environments, while edge-based approaches lack semantic context. This paper introduces a hybrid framework integrating adaptive background subtraction with contour detection to enhance accuracy and robustness. Evaluated across benchmark datasets (PETS2009, CDnet2014) and a custom surveillance set, our method demonstrates superior performance in precision, recall, and computational efficiency compared to baseline techniques. Results indicate this approach is highly suitable for real-time object detection in resource-constrained environments.

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Creative Commons Attribution 4.0 and The Open Definition

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Contour Detection, Background Subtraction, Video Processing, Moving Object Detection, GMM, Canny Edge Detection, Real-Time Surveillance.

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Creative Commons Attribution 4.0 and The Open Definition

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ntroduction: : PCOS (polycystic ovarian syndrome) is the most common endocrine illness in women of reproductive age, and it's linked to a higher rate of depression and anxiety. Homoeopathic offers a holistic approach to treatment and based on individualization of patient. Method: Case series study ,Study Design: : To Evaluate The Role Of Homoeoapthic Medicine In Management Of Polycystic ovarian Syndrome A Case Series Study , Study Setting:. Institutional OPD & IPD , Sample Size:30 cases , Sampling Technique: Total 30 samples with complaints of selected by convenience sampling Technique Result:The chief complaints among patients included irregular menstrual cycles, dysmenorrhea, oligomenorrhea, acne, hirsutism, weight gain, mood swings, and hair loss. All 30 patients were female, and their ages ranged between 15 to 45 years. After homeopathic constitutional treatment, 19 patients showed improvement, while 11 did not. The most frequently indicated constitutional medicines were Natrum muriaticum, Calcarea carbonica, Lycopodium, Sepia, Sulphur, Pulsatilla, and Phosphorus.

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Polycystic ovarian syndrome, homoeopathy individualized remedy case series study.

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Creative Commons Attribution 4.0 and The Open Definition

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Indian women protection acts have a crucial part to play in spreading solutions to women violence and abuse. But more and more, their abuse has become a cause of concern, Section 498A of IPC, The Protection of Women from Domestic Violence Act, 2005, The Sexual Harassment of Women at Workplace Act, 2013, being the usual culprits. This article is an exploration into the abuse of such laws, judicial reaction towards false cases, and requirement of reforms for justice for everyone. It also refers to the Supreme Court judgments on false cases, and advises they be followed so that their misuse can be stopped without prejudicing real victims.

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Misuse of Women Protection Laws in India: A Critical Analysis

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This paper focuses on the role of uniform civil code(in brevity UCC) to balance the social fabric of secularism, the various personal laws of different people in the Indian democracy and about how to protect the rights of minorities guaranteed under the Indian constitution. It examines and explores the various constitutional provision, statutory laws by the two states goa and Uttarakhand, role of Indian judiciary time and again pronouncing the various judgements for the implementation of UCC, the need of Uniform civil code and the ways forward.

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Secularism, Personal Laws, Constitution

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Creative Commons Attribution 4.0 and The Open Definition

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Abstract: This paper looks at an ancient tradition of India called 'Devadasis', popularly known as Jogini in Telangana region, which literally means servants of God. It requires girls as young as eight years to be married or dedicated to a temple deity. For this village elders celebrated a festival called 'Jogupattam'. In Telugu regions the term Jogi is a derivation of the Sanskrit word 'Yogi'. A Yogi is a revered member of society who accepts alms as a gesture of respect. In its vulgarized form 'Jogi' word is derived. But joginis are seen as little more than beggars who prostitute and humiliate themselves for virtually no remuneration. In Telangana region particularly lower caste women are dedicated to this practice. The majority are landless and spent their lives as bonded laborers, trapped in an endless cycle of loans and debts. Because of their deep rooted socioeconomic poverty, the family decided to dedicate their daughter to the Jogini system. In small temple villages religious superstition often plays a key role in the decision making process. When someone in a village community falls ill, it is not uncommon for a landlord to circulate the rumor that the illness is a result of the village deity's wrath. According to superstition, the deity's anger can be pacified through the dedication of a young girl. Hoping for appeasement, a family might choose to dedicate their daughter to the Jogini system. It is not difficult to see how religion, poverty and centuries of gender inequality act together to ensure the continued existence of Jogini culture. Most of them are Dalits and weaker sections of society. If they have children their life also deteriorates under poverty and bonded labour. Hereditary their girl childs also became joginis under social pressure. SAMSKAR: This foundation was established in 1986 by Hemalatha Lavanam. The organization dedicates itself to working with the Jogini population in the Nizamabad district . Its early efforts were aimed primarily at studying the living conditions and terms under which Jogini culture operates. Indeed Hemalata engaged in extensive tours of villages, visiting Joginis and their families and compiling numerous case studies. In 1987 SAMSKAR opened its operating center known as Chelli Nilayam in the village of Varni in Nizamabad dist. This center played a vital role in organizing health camps, literacy programs, and individual counseling. With the financial assistance of groups such as HELP-AGE,U.K. and OXFAM, pensions for elderly Joginis as well as educational programs for the young now flourish. In fact, more than 600 Joginis,along with their children and aging parents, find their way to Chelli Nilayam at least once each week. Since SAMSKAR began its work in 1986 they have received surprising amounts of support from government bodies in united Andhra Pradesh. In 1987 a National Convention of Jogini Welfare was hosted in New Delhi. In 1988 The Andhra Pradesh Devadasi Prohibition Act came into effect. The most important aspect of SANSKAR's social reform philosophy is its dedication to awareness and education. Here, the women pledge not to engage in any Jogini practices and vow not to dedicate their daughters into the system of concubinage that has ensured their slavery for generations. Hemalavanam dedicated completely to her work with women in the Nizamabad district and served a lot for emancipation Joginis and their childrens also. With the support of governor Kumud bin Joshia and Chief Minister N.T.Rama rao, she has done marriages to Joginis. By these activities most of them came out from her past life and led a normal social life.

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 Keywords

Key words: Devadasi, Jogini, Sexual assault, Murali, Basavi, Jogupattam, Mailapattam, Gudisani, Bhogam, Anti nautch movement, anti dedication movement, SAMSKAR, Chelli Nilayam, Rehabilitation, Self sufficient.

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