Volume 11 | Issue 2 |

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Digital Krushi

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Digital Krushi

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Creative Commons Attribution 4.0 and The Open Definition

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Purpose- The objective of this paper is to provide the detailed knowledge based on the empirical studies on Integrated Marketing Communications. This paper aims firstly, to cover the evolution of IMC including the definitions of IMC. Secondly, to identify the barriers while implementing the IMC by the organizations and advertising agencies over the three decades. Methodology - This paper is based on a review of literature, by taking the articles from different databases (EBSCO, Scopus,) over the last decades (1991-2020). Findings- The study has found that over the three decades (1991-2020) It has been observed that the IMC has been defined differently by diverse authors in the past three decades wherein, Don.E Schultz; Seric and Gill & Lucia Porcu have contributed significantly while defining the definitions in three phases respectively. The study has categories barriers into four groups namely- conceptual issues, turf wars, organizational culture and stiff organizational structure. Research limitations- This research is limited to secondary data and few papers. Future studies should review a greater number of studies to get represent able results. Originality: This paper has a novel contribution by filling the existing gap. Firstly, this paper covers definitions evolved over the time 1991 to 2020, as existing studies have neglected the evolving definitions of IMC from 2008 onwards. Moreover, the study helps to identify the obstacles faced by the agencies and organization while IMC implementation.

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Keywords- IMC, Integrated Marketing Communications, Marcom, IMC Measurement, Evolution, Developmental process.

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United Payments Unified Payments Interface is an instant real-time Interface (UPIs), payment system developed by National Payments National Payments Corporation of India. The interface facilitates inter- Corporation of India bank peer-to-peer and person-to-merchant transactions. Limited (NPCI), It is used on mobile devices to instantly transfer funds NPCI International between two bank accounts. National Payments Payments Limited Corporation of India was established by the Reserve (NIPL). Bank of India and Indian Banks Association. NPCL Reserve Bank of India International Payments Limited, a wholly owned ( RBI) subsidiary of National Payment Corporation Limited. NPCL International Payments Limited is tasked with responsibility of exporting National Payment

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Creative Commons Attribution 4.0 and The Open Definition

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United Payments Interface (UPIs), National Payments Corporation of India Limited (NPCI), NPCI International Payments Limited (NIPL). Reserve Bank of India ( RBI)

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Creative Commons Attribution 4.0 and The Open Definition

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Creative Commons Attribution 4.0 and The Open Definition

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Creative Commons Attribution 4.0 and The Open Definition

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This article investigates the link between Over the Top (OTT) and customer attitudes and perceptions of OTT platforms, as well as subscription intention. To research if different characteristics such as gender, Education, Age impacts Intention to utilise the OTT platform. The information was gathered from original sources. It was discovered that high-priced hotels frequently utilise customisation, but various sectors typically put value on the purpose to use an OTT platform with clients. This study aims to determine whether consumer participation in the industry's intention to utilise an OTT platform corresponds to worldwide experience. The writers concentrated on OTT, customer interaction, knowledge, and long-term usage. The findings have significant implications for future OTT research. According to the data, consumers are becoming increasingly active with OTT platforms that define who they are. As a result, marketers looking to engage consumers with OTT campaigns should establish a culture of intent to utilise the OTT platform, which can be reinforced through discourse and ongoing customer engagement in value chain activities.

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Content, Consumer, Subscription, Mobility, Convenience, Digital, Over-The-Top, Adoption, Video, OTT Platforms, perception, Satisfaction, Streaming.

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The subject of "Awareness and Perception of Youth Towards Metaverse Marketing" explores how young people perceive and understand the newly developing idea of metaverse marketing and how it might affect their purchasing behavior. Virtual reality and other immersive technologies are being utilized to create brand experiences and market products in the metaverse due to the rapid growth of technology. This study intends to investigate youths' awareness and perceptions of metaverse marketing and how it might affect their purchasing decisions. The metaverse is an internet-accessible virtual world that can be used for socializing, commerce, and entertainment. It is expected to grow significantly over the next few years, providing a new platform for businesses to reach out to and engage with consumers. However, research on how young people perceive and respond to metaverse marketing is limited. Understanding youth awareness and perceptions of metaverse marketing are critical for businesses and marketers to engage with this demographic effectively. The following study will be having approach which is called as mixed method approach that includes collection of quantitative and qualitative data. Data will be gathered from a sample of young people aged 18 to 25 through surveys and interviews. The survey will seek to learn about participants' awareness and understanding of metaverse marketing, as well as their perceptions of the concept and likelihood of engaging in metaverse marketing. The interviews will provide more information about participants' perceptions of metaverse marketing and how it may influence their purchasing behavior. This study's findings are expected to provide useful insights for businesses and marketers looking to engage with young consumers in the metaverse. It will also add to the existing body of knowledge on metaverse marketing and its potential impact on consumer behavior. This study will help businesses understand the youth's perceptions and awareness of metaverse marketing, allowing them to develop effective marketing strategies to reach and engage with young consumers in the metaverse. To summarize, "Awareness and Perception of Youth Towards Metaverse Marketing" is an important area of research that will assist businesses and marketers in better understanding and engaging with young consumers in the metaverse. This study will provide valuable insights into young people's perceptions and behavior regarding metaverse marketing, which will help businesses and marketers develop effective marketing strategies to reach and engage this demographic.

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Creative Commons Attribution 4.0 and The Open Definition

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Awareness and Perception of Youth Towards Metaverse Marketing

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Creative Commons Attribution 4.0 and The Open Definition

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This research paper explores the use of five different materials, including Gray Cast Iron (FG 350), Malleable Cast Iron (Whiteheart), Bronze (Sand Cast), Steel (30C8), and Cast Steel (Grade-1) Hardened & Tempered, for designing spur gears based on strength and wear criteria. The study varied the number of teeth from 17 to 25 and drew graphs for beam strength, wear strength, and total weight of the pair with the material as the legend. The results show that increasing the number of teeth improves strength irrespective of the material. Steel exhibits the highest beam strength, while Malleable Cast Iron (Whiteheart) has the lowest. Gray Cast Iron provides the maximum wear strength, while Bronze has the least wear strength. Furthermore, the overall weight of the pair is highest for Bronze and lowest for Gray Cast Iron. These findings can assist engineers in selecting appropriate materials for spur gear design, optimizing their performance and weight characteristics.

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Spur gear, beam strength, wear strength, total weight

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Creative Commons Attribution 4.0 and The Open Definition

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Profitability factors, return on total assets

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The Quest for Identity and Existentialism in The Blue Bedspread: A Novel

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The Quest for Identity and Existentialism in The Blue Bedspread: A Novel

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Creative Commons Attribution 4.0 and The Open Definition

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Occupational Stress, Teachers, Mental Health,

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Creative Commons Attribution 4.0 and The Open Definition