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Volume 11 | Issue 2 |

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  Paper Title: A COMPARATIVE STUDY OF ZOMATO AND SWIGGY WITH SPECIAL REFERENCE TO THEIR MARKETING STRATEGIES

  Author Name(s): Shivansh Setia, Parth Makwana, Dr. Tapesh Kumar Dubey,

  Published Paper ID: - IJCRT2302560

  Register Paper ID - 231633

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2302560 and DOI :

  Author Country : Indian Author, India, 390019 , Vadodara, 390019 , | Research Area: Management All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2302560
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  Title: A COMPARATIVE STUDY OF ZOMATO AND SWIGGY WITH SPECIAL REFERENCE TO THEIR MARKETING STRATEGIES

 DOI (Digital Object Identifier) :

 Pubished in Volume: 11  | Issue: 2  | Year: February 2023

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Management All

 Author type: Indian Author

 Pubished in Volume: 11

 Issue: 2

 Pages: e500-e506

 Year: February 2023

 Downloads: 1126

  E-ISSN Number: 2320-2882

 Abstract

In recent years, advancements in technology have made it possible to order food online from the comfort of our homes. Zomato, originally a platform for restaurant reviews, has expanded its services to include online food ordering and delivery, table reservations, and restaurant management software development. The company has been successful in India and has expanded into various foreign markets including Europe, the United States, the United Kingdom, and the Middle East. Swiggy, another food delivery company, has also gained a large customer base in India. The marketing strategies employed by Zomato and Swiggy have proven to be successful, as evidenced by their continued growth in the online food delivery industry. In today's world, where people spend most of their time on their phones and are surrounded by technology, it's not surprising that they prefer to order food online using their mobile devices, given how easy and convenient it has become. These companies will need to come up with innovative ideas to maintain their market leadership and ensure their continued success. One crucial aspect of this is how well they can educate customers about the value, benefits, and quality of their services, which can help customers make better-informed purchasing decisions. Thus, the purpose of this paper is to examine consumer views and perceptions of Zomato, Swiggy, and their marketing strategies.


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 Keywords

Online food delivery, Marketing Strategies, Technology, Customer, Perception, Views, Zomato, Swiggy.

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  Paper Title: ATMANIRBHAR BHARAT: PROBLEMS AND SOLUTIONS REGARDING THE CONTRIBUTION OF WOMEN

  Author Name(s): Rina Saha

  Published Paper ID: - IJCRT2302559

  Register Paper ID - 231638

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2302559 and DOI :

  Author Country : Indian Author, India, 334001 , Bikaner, 334001 , | Research Area: Social Science All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2302559
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  Title: ATMANIRBHAR BHARAT: PROBLEMS AND SOLUTIONS REGARDING THE CONTRIBUTION OF WOMEN

 DOI (Digital Object Identifier) :

 Pubished in Volume: 11  | Issue: 2  | Year: February 2023

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Social Science All

 Author type: Indian Author

 Pubished in Volume: 11

 Issue: 2

 Pages: e494-e499

 Year: February 2023

 Downloads: 321

  E-ISSN Number: 2320-2882

 Abstract

Abstract: Since the Honourable Prime Minister of India, Shri Narendra Modi, formulated Atmanirbhar Bharat in May 2020, there has been a lot of talk and debate about it. Despite being underrepresented in the workforce, women make excellent managers and carers. Only 30% of women work in paid positions; the remainder are employed in unpaid positions. Therefore, increasing the number of women in the workforce is the key to creating an Atmanirbhar Bharat. The solution is significantly simpler than the path. To do this, a number of obstacles must be recognised and overcome. Among these are the rights to an education, to freedom of choice, to equal compensation and leadership positions, to developing the idea of self-reliance, raising awareness of opportunities for higher education and careers, pathways in STEM, family and community support, and various strategies for urban and rural sectors. Today's reality is that a significant number of migrants (both within and across states) have returned to their tiny towns and villages and are now struggling to find work and support their families. Therefore, Atmanirbhar Bharat (Self-reliant India) plays a part in the lives of women, and vice versa. In order to include women, it is essential to understand their current circumstances and concerns. Then, in accordance with this understanding, relevant activities, suggestions, and solutions must be taken in order to reach every woman at the grassroots level. The inclusion of women for a self-reliant India must take into account women from a wider range of categories as: a) Fully established and economically independent women b) Women owning small businesses or possessing certain talents c) Women who require skill improvement and a better skill set. For an independent India, women in categories (b) and (c) must be appropriately identified and given the necessary support on a regular basis.


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Key Words: Social issues, Cultural issues, Economic issues, Digital media, Electronic media.

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  Paper Title: FLORISTIC DIVERSITY OF VRUNDAVAN EDUCATION CAMPUS- GANESHPURA, KADI TALUKO, MEHSANA DISTRICT, GUJARAT.

  Author Name(s): Pathu D. Paradiya, Bhargav N. Chauhan, Dr.Nancy R. Kumbhani

  Published Paper ID: - IJCRT2302558

  Register Paper ID - 231660

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2302558 and DOI :

  Author Country : Indian Author, India, 382470 , Ahmedabad, 382470 , | Research Area: Life Sciences All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2302558
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  Your Paper Publication Details:

  Title: FLORISTIC DIVERSITY OF VRUNDAVAN EDUCATION CAMPUS- GANESHPURA, KADI TALUKO, MEHSANA DISTRICT, GUJARAT.

 DOI (Digital Object Identifier) :

 Pubished in Volume: 11  | Issue: 2  | Year: February 2023

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Life Sciences All

 Author type: Indian Author

 Pubished in Volume: 11

 Issue: 2

 Pages: e489-e493

 Year: February 2023

 Downloads: 337

  E-ISSN Number: 2320-2882

 Abstract

Vrundavan education campus, Ganeshpura is established in 2013 which is situated in Kadi Taluka in Mahesana District of Gujarat State, India. The present investigation was carried out in order to explore the existing diversity of herbs, shrub, climbers, and trees of Vrundavan education campus, Ganeshpura. Field surveys were conducted continuously during the year 2022-2023 to document the floristic diversity at selected study area. Floristic enumeration of species in the study area reveals a total of 68 species belongs to 64 genera and 37 families. According to the analysis of the habit, trees are dominant as compared to herbs and shrubs. The most dominant families were Asteraceae and Combretaceae. Most of the plants documented in the study showed some ethnobotanical and/or pharmacological significance. The present study revealed that Vrundavan campus is enrich with the variety of plant species which makes the healthy and pleasant environment in campus and further it also helps to relieve stress and renew the spirits by providing calm and comfortable surroundings.


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 Keywords

Floristic diversity, Vrundavan Education Campus, Ganeshpura, Kadi, Mehsana, Gujarat, India.

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  Paper Title: CRITICAL STUDY OF DAVID DIOP'S 'AT NIGHT ALL BLOOD IS BLACK'

  Author Name(s): BUSHRA KHANAM

  Published Paper ID: - IJCRT2302557

  Register Paper ID - 231572

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2302557 and DOI :

  Author Country : Indian Author, India, 243005 , Bareilly, 243005 , | Research Area: Medical Science All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2302557
Published Paper PDF: download.php?file=IJCRT2302557
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2302557.pdf

  Your Paper Publication Details:

  Title: CRITICAL STUDY OF DAVID DIOP'S 'AT NIGHT ALL BLOOD IS BLACK'

 DOI (Digital Object Identifier) :

 Pubished in Volume: 11  | Issue: 2  | Year: February 2023

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Medical Science All

 Author type: Indian Author

 Pubished in Volume: 11

 Issue: 2

 Pages: e485-e488

 Year: February 2023

 Downloads: 369

  E-ISSN Number: 2320-2882

 Abstract


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 Keywords

Friendship, Family, Terrors of war, Senegalese tirailleurs, Psychological realms

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  Paper Title: SPECIFIC LEARNING DISABILITIES: REVISITING THE THEORIES, RESEARCH AND REHABILITATION IN THE CURRENT PERSPECTIVE

  Author Name(s): Thulasikanthan Mugesh, J Arthi, Sucharita Dutt

  Published Paper ID: - IJCRT2302556

  Register Paper ID - 231658

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2302556 and DOI : http://doi.one/10.1729/Journal.33175

  Author Country : Indian Author, India, 641048 , Coimbatore, 641048 , | Research Area: Social Science All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2302556
Published Paper PDF: download.php?file=IJCRT2302556
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2302556.pdf

  Your Paper Publication Details:

  Title: SPECIFIC LEARNING DISABILITIES: REVISITING THE THEORIES, RESEARCH AND REHABILITATION IN THE CURRENT PERSPECTIVE

 DOI (Digital Object Identifier) : http://doi.one/10.1729/Journal.33175

 Pubished in Volume: 11  | Issue: 2  | Year: February 2023

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Social Science All

 Author type: Indian Author

 Pubished in Volume: 11

 Issue: 2

 Pages: e474-e484

 Year: February 2023

 Downloads: 412

  E-ISSN Number: 2320-2882

 Abstract

Specific learning disabilities or difficulties are one of the most prevalent group of neurodevelopmental disorders, affects the children and adults. The persons with specific learning difficulties exhibit deficits in perceiving and processing information from their environment efficiently and accurately,there by facing difficulties in academic arena. The current review article is taken up mainly because the existing data base on SLD, especially in India is found to be limited and with lots of variation, inbuilt in it . Also the theories which act as the guiding frameworks in the field of SLD are decades old and there is felt need to revisit and challenge certain concepts in view of the latest research in the field. This review article had discussed the existing body of knowledge on prevalence, causative factors, comorbidity, assessment , differential diagnosis and the predominant theories in the field of Specific learning disabilities. The article further attempts to critically analyse and identify the knowledge gaps and bottle necks in the relevant areas. The article further made efforts to provide suitable recommendations in the identified areas in view of the latest developments in the field, there by attempting to strengthen the existing schools of thoughts, models of assessment and intervention in the field of specific learning disabilities .


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 Keywords

Specific learning disabilities, neuro developmental disorders, theories, prevalence, differential diagnosis, comorbidity

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  Paper Title: A STUDY ON IMPACT OF ADVERTISEMENT OF FMCG PRODUCTS OF ITC

  Author Name(s): Devansh Soni, Ankit Solanki, Paresh Patel

  Published Paper ID: - IJCRT2302555

  Register Paper ID - 231622

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2302555 and DOI :

  Author Country : Indian Author, India, 390017 , Vadodara, 390017 , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2302555
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  Your Paper Publication Details:

  Title: A STUDY ON IMPACT OF ADVERTISEMENT OF FMCG PRODUCTS OF ITC

 DOI (Digital Object Identifier) :

 Pubished in Volume: 11  | Issue: 2  | Year: February 2023

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: Indian Author

 Pubished in Volume: 11

 Issue: 2

 Pages: e465-e473

 Year: February 2023

 Downloads: 354

  E-ISSN Number: 2320-2882

 Abstract

The purpose of this study is to compare and contrast the efficacy of various forms of advertising for fast-moving consumer goods (FMCG) in India "It also emphasizes the impact of advertising on fast-moving consumer goods (FMCG) sales, a concept known as "market penetration," by introducing supplementary programs such as "warm stock" displays at select retail locations and "below market price" sales.


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 Keywords

ADVERTISEMENT, FMCG PRODUCTS, ITC

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  Paper Title: SOCIO-POLITICAL STATUS OF WOMEN IN BIHAR SPECIAL FEATURES OF PANCHAYATI RAJ

  Author Name(s): ABHINAS KUMAR PRASAD

  Published Paper ID: - IJCRT2302554

  Register Paper ID - 231594

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2302554 and DOI :

  Author Country : Indian Author, India, 841506 , SIWAN, 841506 , | Research Area: Social Science All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2302554
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  Your Paper Publication Details:

  Title: SOCIO-POLITICAL STATUS OF WOMEN IN BIHAR SPECIAL FEATURES OF PANCHAYATI RAJ

 DOI (Digital Object Identifier) :

 Pubished in Volume: 11  | Issue: 2  | Year: February 2023

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Social Science All

 Author type: Indian Author

 Pubished in Volume: 11

 Issue: 2

 Pages: e461-e464

 Year: February 2023

 Downloads: 399

  E-ISSN Number: 2320-2882

 Abstract

Women are part and parcel of all cultures. They play an important role in deciding the destiny of any country. Thus awareness and increased participation in social and political questions are all the more important. Their development is the main lever for the promotion of society as a whole and it is important for the well- being of this society in individual groups. The unfair position of women is perhaps the most alarming feature of most Western societies. The research paper has properly known and understood the experiences of women's normal life, which has the veracity of the experience. The research paper is based on library and analytical method. This study can prove to be a guide for researchers.


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 Keywords

Human development, poverty, Panchayati Raj, development, female population etc.

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Creative Commons Attribution 4.0 and The Open Definition


  Paper Title: DIVIDEND DISTRIBUTION POLICY OF NSE COMPANIES AND THEIR SECTOR WISE DIVIDEND COMPARISON

  Author Name(s): Sahil Sudhaguniya, Simran Tejwani, Prof. Satyajitsinh Gohil

  Published Paper ID: - IJCRT2302553

  Register Paper ID - 231676

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2302553 and DOI :

  Author Country : Indian Author, India, 390019 , Vadodara , 390019 , | Research Area: Management All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2302553
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  Your Paper Publication Details:

  Title: DIVIDEND DISTRIBUTION POLICY OF NSE COMPANIES AND THEIR SECTOR WISE DIVIDEND COMPARISON

 DOI (Digital Object Identifier) :

 Pubished in Volume: 11  | Issue: 2  | Year: February 2023

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Management All

 Author type: Indian Author

 Pubished in Volume: 11

 Issue: 2

 Pages: e453-e460

 Year: February 2023

 Downloads: 325

  E-ISSN Number: 2320-2882

 Abstract

A corporation's payout of profits to its shareholders is known as a dividend. A corporation is able to distribute a portion of its profit as a dividend to shareholders when it generates a profit or surplus. Any remaining funds are seized and reinvested in the company (called retained earnings). A corporation is typically not allowed to pay a dividend out of its capital; therefore, both the current year's profit and the retained earnings from prior years are eligible for distribution. If the company has a dividend reinvestment plan, the amount can be paid via the issue of additional shares or by share repurchase. Alternatively, distribution to shareholders may be made in cash (often a deposit into a bank account). There are times when the distribution may. A shareholder's dividend is considered their own income and could be liable to income tax (see dividend tax).This income is taxed in various ways depending on the jurisdiction. The dividends paid by the corporation are not tax deductible. Shareholders receive a dividend in proportion to their holdings, which is distributed as a fixed sum per share. Dividends have the potential to increase shareholder morale and offer predictable income. Paying dividends is not an expense for a joint stock firm; rather, it is the distribution of after-tax profits to shareholders. Retained earnings, or profits that have not been paid out as dividends, are reported in the same area of the balance sheet as issued share capital as shareholders' equity. Public corporations typically pay dividends on a set timetable, but they may declare a dividend at any time. This payment is frequently referred to as a special dividend to set it apart from the dividends paid on a set schedule. The most typical type of payment is cash dividends, which are given out in money and typically done so either an electronic funds transfer or a physical check. Such dividends are a type of shareholder investment income that are often considered earned in the year they are paid (and not necessarily in the year a dividend was declared). There is a declared sum of money distributed for each share owned. The holder of the stock will receive $50 if they own 100 shares and the cash dividend is 50 cents per share. Dividends are considered a deduction from retained earnings rather than an expense. Dividend payments are recorded on the balance sheet rather than the income statement.


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Dividend, comparison, NSE , companies etc

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  Paper Title: A STUDY ON IMPACT OF SERVICE QUALITY ON CUSTOMER RETENTION AT VST MOTORS, CUDDALORE

  Author Name(s): Muthukumaran.K, Dr.S.Pougajendy

  Published Paper ID: - IJCRT2302552

  Register Paper ID - 231675

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2302552 and DOI :

  Author Country : Indian Author, India, 607302 , cuddalore, 607302 , | Research Area: Management All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2302552
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  Your Paper Publication Details:

  Title: A STUDY ON IMPACT OF SERVICE QUALITY ON CUSTOMER RETENTION AT VST MOTORS, CUDDALORE

 DOI (Digital Object Identifier) :

 Pubished in Volume: 11  | Issue: 2  | Year: February 2023

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Management All

 Author type: Indian Author

 Pubished in Volume: 11

 Issue: 2

 Pages: e450-e452

 Year: February 2023

 Downloads: 296

  E-ISSN Number: 2320-2882

 Abstract

Customer retention is critical to the success of a service business like VST Motors. Service level has become a customer retention factor. The relationship between service quality and customer retention is becoming clearer every day. This study focuses on VST Motors Limited, which aims to find out how service quality affects customer retention in the Caddalore service industry. The five dimensions of the SERVQUAL model (reliability, confidence, tangibility, empathy, and responsiveness) are considered the basis for the study.When it comes to customer retention, research shows that responsiveness and empathy are more important than service tangibility, certainty, and reliability. Research results also indicate that the quality of services provided has improved. Research shows that providing high-quality service increases customer retention, which increases customer loyalty and commitment. Customer retention is therefore becoming one of the key business ideas to be further explored, particularly in the service sector. The main objective of this study is to identify key factors that positively affect customer loyalty and retention in the service sector.This study complements the literature by highlighting the relationship between service quality, customer satisfaction, trust and commitment. Data are evaluated using several steps including coding and classification processes. Research results confirm that there is a significant relationship between service quality and customer satisfaction, trust and commitment, which positively affects customer loyalty and retention.


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Customer retention, customer loyalty, service quality, customer satisfaction, customer commitment.

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  Paper Title: A COMPARISON OF CLASSICAL MACHINE LEARNING AND DEEP LEARNING METHODOLOGIES IN HEALTHCARE IMAGE CLASSIFICATION FOR VARIOUS DISEASES

  Author Name(s): Mr. K. VigneshKumar, Dr. N. Sumathi, Mrs. B. Vidhya, Mr. A. SunilSamson, Dr. S. Ragul

  Published Paper ID: - IJCRT2302551

  Register Paper ID - 231631

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2302551 and DOI :

  Author Country : Indian Author, India, 641016 , Coimbatore, 641016 , | Research Area: Humanities All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2302551
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  Title: A COMPARISON OF CLASSICAL MACHINE LEARNING AND DEEP LEARNING METHODOLOGIES IN HEALTHCARE IMAGE CLASSIFICATION FOR VARIOUS DISEASES

 DOI (Digital Object Identifier) :

 Pubished in Volume: 11  | Issue: 2  | Year: February 2023

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Humanities All

 Author type: Indian Author

 Pubished in Volume: 11

 Issue: 2

 Pages: e435-e449

 Year: February 2023

 Downloads: 363

  E-ISSN Number: 2320-2882

 Abstract

Deep learning and machine learning are increasingly being utilized to evaluate medical pictures and address machine intervention difficulties. While existing deep-learning and machine learning technologies are adaptive, they need medical image analysis-specific capabilities and need substantial research before they can be applied in this sector. Consequently, several research teams have built incompatible infrastructure and spent critical time repeating their work. This article offers several medical pictures for various conditions that may be used to use machine learning and deep learning approaches. Images of the heart, chest, lungs, musculoskeletal system, eye, breast, and skin are used for comparison. Comparisons between deep learning and machine learning for the same illnesses using various images and approaches are primarily studied, and the findings of the research are made available to the public so they can be utilized, improved, and developed upon


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Deep learning, machine learning and medical images.

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