IJCRT Peer-Reviewed (Refereed) Journal as Per New UGC Rules.
ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 7.97 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(CrossRef DOI)
| IJCRT Journal front page | IJCRT Journal Back Page |
Paper Title: An Analysis Of Characteristics Affecting Clothing Buyers' Decisions At Retail Establishments
Author Name(s): ADITI YADAV, Dr. ANKUR AGRAWAL
Published Paper ID: - IJCRTAU02007
Register Paper ID - 276878
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRTAU02007 and DOI :
Author Country : Indian Author, India, 202001 , ALIGARH, 202001 , | Research Area: Management All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRTAU02007 Published Paper PDF: download.php?file=IJCRTAU02007 Published Paper PDF: http://www.ijcrt.org/papers/IJCRTAU02007.pdf
Title: AN ANALYSIS OF CHARACTERISTICS AFFECTING CLOTHING BUYERS' DECISIONS AT RETAIL ESTABLISHMENTS
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 2 | Year: February 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Management All
Author type: Indian Author
Pubished in Volume: 13
Issue: 2
Pages: 52-57
Year: February 2025
Downloads: 173
E-ISSN Number: 2320-2882
In India's Shifting Organized Retail Sector, This Study Seeks To Understand Consumers' Clothes Buying Habits. The Study Seeks To Link Respondents' Assessments Of Shop Qualities To Customers' Reasons For Buying From And Frequenting Organized Retail Outlets. It Reveals The Factors Influencing Indian Consumers' Purchase Decisions. This Paradigm Evaluates How Many Factors Influence Behavior And Retail Industry Profitability. India's Dynamic Organized Retail Landscape Was Shaped By Rising Literacy Rates, More Working Women, High Disposable Income, Easy Access To Low-Interest Credit, High Media Penetration, And The Guarantee Of Comparable Quality Products With Wide Price Differences. Only Consumers' Desires That Their Purchasing Patterns Be Analyzed Are Driving The Organized Retail Market's Growth And A Business's Success. The Study's Primary Data Came From 178 Retail Customers Of Apparel Retailers In Top Hyderabad And Secunderabad Who Were Interviewed Using A Mall Intercept Questionnaire. The Results Reveal That Customers Value The Criterion Differently, So They May Be Highlighted Without Guessing. The Data Also Show That Style > Value > Diversity > Demand > Credibility > Concern > Referral Groups Influence Clothing Purchasers' Purchases. For Theoretical And Practical Grounds, This Study Informs Academic And Retail Management.
Licence: creative commons attribution 4.0
Retail Industry Profitability, Influence, Behavior, Credibility
Paper Title: Examining The Effectiveness Of Financial Literacy On Tourism Entrepreneurship And Its Impact On Business Performance
Author Name(s): Biswajyoty Roy, Dr. Anurag Shakya
Published Paper ID: - IJCRTAU02006
Register Paper ID - 276752
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRTAU02006 and DOI :
Author Country : Indian Author, India, 202001 , ALIGARH, 202001 , | Research Area: Management All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRTAU02006 Published Paper PDF: download.php?file=IJCRTAU02006 Published Paper PDF: http://www.ijcrt.org/papers/IJCRTAU02006.pdf
Title: EXAMINING THE EFFECTIVENESS OF FINANCIAL LITERACY ON TOURISM ENTREPRENEURSHIP AND ITS IMPACT ON BUSINESS PERFORMANCE
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 2 | Year: February 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Management All
Author type: Indian Author
Pubished in Volume: 13
Issue: 2
Pages: 44-51
Year: February 2025
Downloads: 197
E-ISSN Number: 2320-2882
The Tourism Industry, As One Of The Fastest-Growing Sectors Globally, Offers Vast Entrepreneurial Opportunities. Entrepreneurs With Strong Financial Knowledge Can Significantly Determine The Enduring Performance Of Tourism Businesses. This Research Investigates The Effect Financial Literacy Has On Tourism Entrepreneurship Together With Its Influence On Tourism Business Performance Outcomes. This Research Examines Financial Knowledge Together With Decision- Making Processes Among Tourism Entrepreneurs To Demonstrate The Direct Connection Between Business Accomplishment And Financial Literacy Within This Industry. The Researchers Plan To Obtain Comprehensive Data By Conducting Quantitative Surveys Alongside Qualitative Interviews With Tourism Entrepreneurs Who Work As Hotel Operators And Tour Operators As Well As Travel Agency Managers. Through This Research We Will Evaluate Whether Entrepreneurs' Financial Literacy Affects Major Business Choices Including How They Develop Budgets And Manage Investments As Well As How They Implement Cost Controls And Predict Financial Results. The Research Will Examine How Financial Expertise Helps Tourism Enterprises To Combat Usual Business Obstacles Including Seasonal Changes And Market Instability With Economic Backward Thrusts. Researchers Expect Their Results To Show That Entrepreneurs Who Understand Finance Better Tend To Produce More Strategic Marketing Decisions Which Boost Financial Outcomes And Enable Sustained Success. This Investigation Will Reveal Financial Education Shortages In Tourism Along With Suggesting Ways To Strengthen Entrepreneurial Financial Knowledge Training. It Strengthens Our Knowledge About Financial Literacy Functioning As An Essential Factor That Contributes To Both Development And Robustness Within Tourism Business Enterprises.
Licence: creative commons attribution 4.0
Financial Literacy, Tourism Entrepreneurship, Business Performance, Tourism Industry, Sustainability, Entrepreneurial Success, Financial Decision-Making, Tourism Sector Challenges, Business Resilience.
Paper Title: Swami Vivekananda's Educational Vision And Modern Relevance
Author Name(s): KESHAV SINGH
Published Paper ID: - IJCRTAU02005
Register Paper ID - 276706
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRTAU02005 and DOI :
Author Country : Indian Author, India, 202001 , ALIGARH, 202001 , | Research Area: Arts1 All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRTAU02005 Published Paper PDF: download.php?file=IJCRTAU02005 Published Paper PDF: http://www.ijcrt.org/papers/IJCRTAU02005.pdf
Title: SWAMI VIVEKANANDA'S EDUCATIONAL VISION AND MODERN RELEVANCE
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 2 | Year: February 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Arts1 All
Author type: Indian Author
Pubished in Volume: 13
Issue: 2
Pages: 34-43
Year: February 2025
Downloads: 241
E-ISSN Number: 2320-2882
Swami Vivekananda, A Perceptive Intellectual And Revered Spiritual Guide, Made A Lasting Impact On The Field Of Education. His Concepts Regarding Education And Individual Development Still Have A Strong Impact In The Current Dynamic And Evolving Society. Vivekananda's Educational Theory Prioritised The Cultivation Of Self-Assurance, Focus, And Ethical Principles, Surpassing Simple Intellectual Understanding To Foster The Holistic Growth Of Individuals. The Article Examines Vivekananda's Versatile Approach To Education And Its Significance In Contemporary Times. The Book Explores His Ideas On Authentic Education, Societal Progress, Empowerment Of Women, And Practical Expertise. The Conversation Also Encompasses His Perspectives On Ethical And Spiritual Development, Physical Well-Being, And Worldwide Civic Responsibility. Lastly, It Explores The Implementation Of Vivekananda's Educational Ideal In Modern Contexts.
Licence: creative commons attribution 4.0
Knowledge; Holistic; Philosophy; Spiritual; Teaching
Paper Title: Leveraging Generative AI For Stock Prediction: An Evaluation Of Predictive Performance And Market Implications
Author Name(s): MOHMAD KASHIF QURESHI, DR. S. K. SHARMA
Published Paper ID: - IJCRTAU02004
Register Paper ID - 276710
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRTAU02004 and DOI :
Author Country : Indian Author, India, 202001 , ALIGARH, 202001 , | Research Area: Management All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRTAU02004 Published Paper PDF: download.php?file=IJCRTAU02004 Published Paper PDF: http://www.ijcrt.org/papers/IJCRTAU02004.pdf
Title: LEVERAGING GENERATIVE AI FOR STOCK PREDICTION: AN EVALUATION OF PREDICTIVE PERFORMANCE AND MARKET IMPLICATIONS
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 2 | Year: February 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Management All
Author type: Indian Author
Pubished in Volume: 13
Issue: 2
Pages: 25-33
Year: February 2025
Downloads: 207
E-ISSN Number: 2320-2882
In This Research, Generative AI Models Are Evaluated For Their Efficiency In Stock Market Predictions Compared To Traditional Models Such As Stock-GPT, Gans And LSTMS. Research Would Suggest Generative AI Models Can Boast Of Good Prediction Precision: Stockgpt Provides An Average Annual Return Of 119% With A Sharpe Ratio Of 6.5 During Back Testing Which Is Better Than Simple Econometric Models. These Models Can Follow The Floor Movements And Capture And Respond To Complex Interactions, Nonlinearities, Uncertainties, And Fluctuations Useful During Volatile Conditions Resulting In Better Risk-Adjusted returns And Investor decision-Making. However, Obstacles Persist And Are Fully Formed And Live In Detail. It Demonstrates That Model Biases Inherent In Dependence On Past Data Reduce Predictiveness In New Market Contexts. Furthermore, High Computational Demands Hinder The Availability Of Information For Smaller Firms And Individual Investors. Privacy And Data Ownership Issues And Truth And Regulations Also Pose More General Problems For The Broader Adoption Of Ethical Standards. Therefore, The Study Supports The Idea Of Generative AI As A Promising Prospect For The Stock Prediction Context And Views It As A Perspective For The Further Advancement Of Financial Analysis. Nevertheless, Several Challenges Need To Be Resolved To Work With Such Models More Responsibly: Computational Cost, Data Quality, And Ethics. It Is Suggested That Empirical Studies Be Proceeded With To Examine Immediate Use And To Set Up Moral Guidelines For AI Operations In Finance.
Licence: creative commons attribution 4.0
Generative AI, Stock Market Prediction, Predictive Accuracy, Risk Management, Stockgpt, Gans, Lstms, Finance, Investor Decision-Making
Paper Title: An Analysis On The Use Of Social Media Platforms For Promoting Library Science
Author Name(s): SHALINI GUPTA, Shahwar Fatima
Published Paper ID: - IJCRTAU02003
Register Paper ID - 276705
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRTAU02003 and DOI :
Author Country : Indian Author, India, 202001 , ALIGARH, 202001 , | Research Area: Others area Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRTAU02003 Published Paper PDF: download.php?file=IJCRTAU02003 Published Paper PDF: http://www.ijcrt.org/papers/IJCRTAU02003.pdf
Title: AN ANALYSIS ON THE USE OF SOCIAL MEDIA PLATFORMS FOR PROMOTING LIBRARY SCIENCE
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 2 | Year: February 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Others area
Author type: Indian Author
Pubished in Volume: 13
Issue: 2
Pages: 19-24
Year: February 2025
Downloads: 195
E-ISSN Number: 2320-2882
Technology Has Become An Integral And Inseparable Element Of Our Daily Life. Social Media (SM), Which Is A Technology, Provides Educational Institutions With A Greater Variety Of Opportunities To Promote Themselves And Attracts More Students As Compared To Traditional Marketing. The Term "Traditional Marketing" Refers To All Types Of Marketing That Are Not Conducted Online. This Includes Print, Broadcast, Direct Mail, Telemarketing, And Outdoor Marketing Such As Billboards. People Are Able To Interact With One Another, Search, Share, And Connect To Their Desired Contents Regardless Of Their Physical Location, Undoubtedly The Credit Of Such Ease To Be Given To Social Media. It Is Now Generally Accepted That One Of The Most Promising Ways For Educational Institutions To Achieve A Competitive Edge By Enticing Prospective Students Is To Take Use Of Social Networking Platforms. (Perrault & Hildenbr And, 2019 The Number Of Internet Users In India Has Increased Significantly In Recent Years. As Can Be Seen From The Drastic Increase Of 142.23 Million Users In 2015 To 755.47 Million Users In 2022.Although Marketing Higher Education (Hren) Has Started Emerging As A Developing Area To Be Worked Upon And Gaining Its Due Importance Globally, Yet Not Much Attention Has Been Given To The Usage Of Social Media To Encourage Admission To A Higher Education School. Most Of The Marketing Approaches Being Used In Hren Are Under Developed And Lack Strategic Recognition. As Universities Compete For Students, Marketing Using SM Technology Has Become An Important Admissions Approach In The Digital Era. Many Professions And Programs Will Benefit From Social Networking, Including A More Efficient College/University Admissions Process.
Licence: creative commons attribution 4.0
Social Media, SM Technology, Information Technology, Multimedia, Social Media Platform
Paper Title: Teacher's Socio-Emotional Intelligence And Neurodiverse Education: A Systematic Review
Author Name(s): DEEPIKA GUPTA
Published Paper ID: - IJCRTAU02002
Register Paper ID - 276590
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRTAU02002 and DOI :
Author Country : Indian Author, India, 202001 , ALIGARH, 202001 , | Research Area: Arts1 All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRTAU02002 Published Paper PDF: download.php?file=IJCRTAU02002 Published Paper PDF: http://www.ijcrt.org/papers/IJCRTAU02002.pdf
Title: TEACHER'S SOCIO-EMOTIONAL INTELLIGENCE AND NEURODIVERSE EDUCATION: A SYSTEMATIC REVIEW
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 2 | Year: February 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Arts1 All
Author type: Indian Author
Pubished in Volume: 13
Issue: 2
Pages: 10-18
Year: February 2025
Downloads: 201
E-ISSN Number: 2320-2882
Inclusive Education Has Emerged As A Pivotal Approach To Addressing The Diverse Learning Needs Of Neurodiverse Students, Including Those With Autism Spectrum Disorder (ASD), Attention-Deficit/Hyperactivity Disorder (ADHD), And Dyslexia. In This Context, Teacher's Socio-Emotional Intelligence (SEI) Is Increasingly Recognized As A Critical Competency For Fostering Supportive And Adaptive Learning Environments. SEI Encompasses Self-Awareness, Emotional Regulation, Empathy, And Interpersonal Skills, Which Enable Educators To Effectively Manage Challenges And Create Inclusive Classrooms. This Paper Systematically Reviews Existing Literature To Explore The Relationship Between Teacher's SEI And Their Ability To Implement Neurodiverse-Inclusive Teaching Practices. The Findings Underscore The Significance Of SEI In Enhancing Teacher-Student Relationships, Mitigating Behavioral Challenges, And Promoting Equitable Learning Opportunities. Despite Its Importance, Limited Research Specifically Examines The Intersection Of SEI And Neurodiverse Pedagogy, Particularly In The Indian Context, Where The National Education Policy (NEP) 2020 Emphasizes Inclusive Education. The Implications For Future Research Are Discussed, Emphasizing The Alignment With NEP 2020's Vision Of Holistic Education.
Licence: creative commons attribution 4.0
Socio-Emotional Intelligence, Inclusive Education, Neurodiverse Learners, Teacher Training, NEP 2020.
Paper Title: Impact Of Digital Marketing On Customer Satisfaction In Modern Businesses
Author Name(s): TANNU SINGH
Published Paper ID: - IJCRTAU02001
Register Paper ID - 276581
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRTAU02001 and DOI :
Author Country : Indian Author, India, 202001 , ALIGARH, 202001 , | Research Area: Management All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRTAU02001 Published Paper PDF: download.php?file=IJCRTAU02001 Published Paper PDF: http://www.ijcrt.org/papers/IJCRTAU02001.pdf
Title: IMPACT OF DIGITAL MARKETING ON CUSTOMER SATISFACTION IN MODERN BUSINESSES
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 2 | Year: February 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Management All
Author type: Indian Author
Pubished in Volume: 13
Issue: 2
Pages: 1-9
Year: February 2025
Downloads: 202
E-ISSN Number: 2320-2882
Digital Marketing, Regarded As A Modern Approach To Promotion, Has Provided Organizations With The Ability To Operate Continuously In Today's Competitive Global Economy. Personal Interactions Can Be Advantageous. Currently, Internet Usage Is Surging Across Various Sectors. This Era Is Dominated By Digitalization, Prompting Marketers To Embrace Digital Marketing Strategies That Leverage Digital Technology To Promote Products And Services, Gather Feedback, And Convert Potential Buyers Into Loyal Customers. The Levels Of Customer Satisfaction Among Retained Clients Are Examined To Assess The Extent Of Digitalization. The Research Aimed To Identify The Factors Influencing Digital Marketing And The Level Of Customer Satisfaction It Achieves. One-Way Anova Was Utilized To Analyze The Study, And The Findings Indicated Significant Results.
Licence: creative commons attribution 4.0
Digital Marketing, Digitalization, Internet, Customer Satisfaction,Digital Technology
Paper Title: ROLE OF SYSTEMATIC INVESTMENT PLANS (SIP) IN PERSONAL FINANCIAL GROWTH: AN ALTERNATIVE INVESTMENT STRATEGY."
Author Name(s): Mrs. Sulochana, Dr.D.Prabhakar
Published Paper ID: - IJCRT25A2032
Register Paper ID - 303054
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT25A2032 and DOI :
Author Country : Indian Author, India, - , -, - , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT25A2032 Published Paper PDF: download.php?file=IJCRT25A2032 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT25A2032.pdf
Title: ROLE OF SYSTEMATIC INVESTMENT PLANS (SIP) IN PERSONAL FINANCIAL GROWTH: AN ALTERNATIVE INVESTMENT STRATEGY."
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 2 | Year: February-2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 13
Issue: 2
Pages: i770-i778
Year: February-2025
Downloads: 8
E-ISSN Number: 2320-2882
In the present financial environment, individuals are increasingly seeking systematic and disciplined investment options to achieve long-term financial stability and wealth creation. The Systematic Investment Plan (SIP) has emerged as one of the most popular investment strategies among retail investors, particularly in mutual funds. SIP allows investors to invest a fixed amount regularly, thereby promoting financial discipline and reducing the risk associated with market volatility through the principle of rupee cost averaging. The present study examines the role of SIP in personal financial growth and evaluates its effectiveness as an alternative investment strategy for wealth creation. The study focuses on how SIP contributes to financial planning, long-term savings, and risk management among individual investors. It also analyses the awareness, investment behaviour, and perceptions of investors towards SIP as a systematic approach to achieving financial goals. The research is based on both primary and secondary data, where primary data are collected through a structured questionnaire from individual investors, and secondary data are obtained from journals, reports, and financial publications. The findings of the study indicate that SIP plays a significant role in encouraging disciplined investment habits and enhancing long-term financial growth. It also highlights that SIP is considered a reliable and flexible investment option compared to traditional savings methods. The study concludes that SIP is an effective strategy for individuals seeking sustainable financial growth and improved investment planning.
Licence: creative commons attribution 4.0
Systematic Investment Plan (SIP), Personal Financial Growth, Mutual Funds, Investment Strategy, Wealth Creation, Financial Planning.
Paper Title: ಕುವೆಂಪು ಅವರ ನಿಸರ್ಗ ನೋಟ ಮತ್ತು ತಾತ್ವಿಕತೆ
Author Name(s): LAKSHMINARAYANA A V
Published Paper ID: - IJCRT25A2031
Register Paper ID - 302572
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT25A2031 and DOI :
Author Country : Indian Author, India, 560060 , BENGALURU, 560060 , | Research Area: Other area not in list Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT25A2031 Published Paper PDF: download.php?file=IJCRT25A2031 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT25A2031.pdf
Title: ಕುವೆಂಪು ಅವರ ನಿಸರ್ಗ ನೋಟ ಮತ್ತು ತಾತ್ವಿಕತೆ
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 2 | Year: February 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Other area not in list
Author type: Indian Author
Pubished in Volume: 13
Issue: 2
Pages: i764-i769
Year: February 2025
Downloads: 25
E-ISSN Number: 2320-2882
Licence: creative commons attribution 4.0
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Paper Title: Choekor: An Indigenous Agricultural Ritual among the Monpas of Tawang, Arunachal Pradesh.
Author Name(s): Thutan Wangda, Ranju Panging
Published Paper ID: - IJCRT25A2030
Register Paper ID - 300701
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT25A2030 and DOI :
Author Country : Indian Author, India, - , -, - , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT25A2030 Published Paper PDF: download.php?file=IJCRT25A2030 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT25A2030.pdf
Title: CHOEKOR: AN INDIGENOUS AGRICULTURAL RITUAL AMONG THE MONPAS OF TAWANG, ARUNACHAL PRADESH.
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 2 | Year: February 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 13
Issue: 2
Pages: i757-i763
Year: February 2025
Downloads: 38
E-ISSN Number: 2320-2882
Agriculture has historically constituted the foundation of human subsistence systems, shaping settlement pattern, social organization and belief structures. Among indigenous communities agriculture practices are often embedded within ritual and religious frameworks that seek to regulate human nature relationships. Choekor is one such indigenous agricultural ritual observed among the Monpa community of Tawang district Arunachal Pradesh. The festival is celebrated after the sowing of crops and is aimed at ensuring protection of agricultural fields, prosperity of the village and overall wellbeing of the community. Etymologically, the term Choekor is derived from, choe (sacred Buddhist scriptures) and kor (circumambulation), signifying the ceremonial circulation of sacred texts around villages and farm lands. This paper documents the ritual process, symbolic dimensions and agricultural significance of Choekor based on ethnographic fieldwork and secondary sources. The study argues that Choekor represents an indigenous knowledge system that integrates Buddhist religious ideology, agricultural practice, ecological perception and community participation. In the context of rapid socio-economic transformations and declining traditional practices, the paper emphasizes the importance of Choekor as an element of intangible cultural heritage and a repository of traditional ecological knowledge among the Monpas.
Licence: creative commons attribution 4.0
Choekor, Monpa Tribe, Agricultural knowledge, Indigenous ritual, Cultural heritage.

