Volume 13 | Issue 12 |

 Abstract

The study canvassed for the concept of marketing of library products and services among librarians in University Librarians of Andhra Pradesh. This study investigated the existence of the concept of marketing in selected University Librarians libraries as well as the benefits derived from marketing of library products and services. The study which was administered to 5 librarians in five University Libraries of Andhra Pradesh. librarians responded.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Marketing of Information services, Marketing Strategies, Library Products and Services, University Libraries and Librarians.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Digital technology has changed the way human relationships are built to a great extent. It has affected the ways through which people communicate, collaborate, and sustain social and professional ties. In emerging economies like India, such a cultural transformation is quite intricate. It happens against a backdrop of the tightly knotted cultural norms that focus on collectivism, relational embeddedness, and face-to-face interaction. Even though digitally mediated communication - driven by social media platforms, workplace collaboration tools, and algorithm-based communication systems - provides people with great connectivity and efficiency, its results regarding trust, emotional depth, and relational stability are yet to be fully understood in the Indian context. The research compares digital versus traditional relationships in modern India, particularly analyzing the impact of digital mediation on relational quality, trust, and social capital. The study is inspired by management and organizational behavior fields as it explores the coexistence and tension between algorithmic connections and embodied interactions in the personal and professional domains. By means of a mixed-methods research strategy, the research combines empirical evidence from surveys with qualitative insights in order to provide a comprehensive picture of relational experiences of individuals in digitally transformed environments. This publication adds to the knowledge about developing economies by challenging the relationship theories that are too concentrated on the Western world and locating them in the social-cultural and organizational realities of India. It claims that digital relationships in India do not substitute traditional ties but rather transform them, thus resulting in hybrid relational forms that question the existing managerial assumptions about engagement, collaboration, and human connectivity. The research outcomes have theoretical consequences for relationship management and at the same time, they provide organizations with the necessary knowledge on how to keep a balance between technological efficiency and relational sustainability in digitally evolving societies.

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Digital Relationships; Traditional Relationships; Digitalization; Trust; Social Capital; Indian Society; Emerging Economies; Organizational Behavior; Human Connectivity

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

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Creative Commons Attribution 4.0 and The Open Definition

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Creative Commons Attribution 4.0 and The Open Definition

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??????????: ????????? ?????? ????? ????? ???? ???? ?????? ??????????? ?????? ?????? ????????? ? ?????? ????????? ????????? ???? ?????? ????????? ???????????????? ????? ? ?????? ?????????? ???????? ????????? ???? ?????? ?????? ????? ?? '?????????' ?????? ???? ?? ????? ?? ????? ??? ?? ?? ????? ??? ???? ??? ??? ?? ?????????? ????? ????, ???? ? ??? -?? ?????????? ????????????? ?????? ??? ?????? ????? ??????????? ????????? ??????????? ?????? ????? ??? - ????, ????, ??? ? ?????? ????????? ??????? ?????? ?? ???????? ???????? ?????????? ???? ???? ???? ?????? ????? ???? ??? ???????? ????????? ???? ????????? ?????????? ?????? ??? ????? ????? ? ???? ???? ??? ????? ???????? ??????????? ?????? ???????? ?????????? ?????????? ??? ?????? ???? ?????? ????? ????????????? ???? ???? ???? ???????? ????? ???? ????? ?????? ?? ????? ?????? ?????? ????? ????? ??????? ???? ??? ????? ? ??????? ?????????? ???????? ?????, ??? ?????????? ??????? ??? ?????? ??????? ?? ??????? ??? ??????? ?????? ??? ??????? ????? ?????????? ??????????? ????? ?????????????

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Creative Commons Attribution 4.0 and The Open Definition

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???????: ?????????, ??????, ??????, ?????-?????, ???????????, ?????? ??????, ????? ????, ?????????

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The AI Graphical Asset Generator is a lightweight, AI-driven platform that automates digital asset creation for game development, UI/UX design, animation, and creative media. By using advanced generative models such as Stable Diffusion, DALL-E 3, and Google Gemini, the system converts simple text prompts into high-quality graphics with minimal effort. Perfor- mance is optimized through smart asset matching, lazy loading, and attention slicing, while a fallback mechanism ensures reliable output by switching between AI models. Built on a stateless architecture with React and FastAPI, the platform offers a user-friendly interface and a low-commission marketplace where creators can upload, buy, and sell assets. Overall, it provides a fast, scalable, and cost-effective solution that democratizes digital content creation.

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Creative Commons Attribution 4.0 and The Open Definition

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This work focuses on generative AI for digital asset creation, integrating models such as Stable Diffusion, DALL-E 3, and Google Gemini within a React and FastAPI architecture. It incorporates smart asset matching, lazy loading, attention slicing, and an AI fallback mechanism to enhance performance and reliability. The system supports applications in game development, UI/UX design, animation, and creative media, and includes a built-in low-commission asset marketplace.

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The pharmaceutical sector represents both essential healthcare provider and significant environmental challenge, generating substantial waste through chemical-intensive manufacturing processes and energy-demanding production systems. Ecological chemistry approaches provide systematic solutions addressing sustainability requirements through rational application of scientific principles that prevent hazardous material generation while maintaining therapeutic effectiveness and economic viability. This comprehensive analysis examines contemporary ecological chemistry applications throughout pharmaceutical manufacturing sectors, synthesizing evidence regarding environmental protection achievements, financial benefits realization, operational barriers, and technological advancement trajectories. Pharmaceutical production generates approximately 10 billion kilograms of annual waste from manufacturing 65-100 million kilograms of active ingredient substances, incurring disposal expenditure surpassing $20 billion internationally. Ecological chemistry implementation demonstrates measurable environmental accomplishments through solvent diminution methodologies, waste elimination approaches, and enhancement of catalytic processing, achieving solvent reductions exceeding 99% in enhanced synthesis systems. Industrial implementations by major pharmaceutical corporations including enzyme-based catalysis systems, flow-based synthetic methodologies, and thermal-assisted synthesis techniques have achieved substantial reductions in atmospheric discharge emissions, power requirements, and dangerous compound utilization while simultaneously improving output recovery rates and decreasing production expenses. Contemporary obstacles encompassing procedural difficulties, regulatory ambiguities, technical workforce inadequacies, and economic reorganization challenges persist as critical barriers requiring resolution via integrated industry-academic-governmental collaboration. Long-term pharmaceutical manufacturing advancement depends upon universal implementation of ecological chemistry principles through sustained investment in advancement technologies, creation of proficient workforce capabilities, incorporation of innovative solutions encompassing computational optimization, and unified engagement connecting manufacturing enterprises, educational organizations, and oversight bodies facilitating comprehensive transition toward legitimately sustainable manufacturing operations consistent with circular manufacturing systems and international ecological targets

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Creative Commons Attribution 4.0 and The Open Definition

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Ecological Chemistry, Pharmaceutical Manufacturing, Sustainable Synthesis Methodologies, Waste Elimination, Molecular Fragment Utilization Efficiency, Environmentally-Friendly Solvents, Enzyme-Mediated Synthesis

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Creative Commons Attribution 4.0 and The Open Definition

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Herbal moisturizers have emerged as a major segment in modern cosmeceutics, driven by rising global awareness of naturally derived skincare solutions, concerns regarding the long-term safety of synthetic additives, and the increasing demand for biocompatible, eco-friendly formulations. The growing need for biocompatible, environmentally friendly formulations, herbal moisturisers have become a significant market in contemporary cosmeceutics. Aloe vera, neem, turmeric, tulsi, cucumber, papaya, coconut oil, almond oil, jojoba oil, shea butter, and olive oil are examples of plant-based humectants, emollients, and occlusive agents that are used in these moisturisers. These substances are rich in vitamins, minerals, amino acids, polysaccharides, fatty acids, phenolic antioxidants, and anti-inflammatory phytochemicals. Dryness, increased transepidermal water loss (TEWL), flakiness, irritation, dullness, and decreased elasticity are all consequences of any disruption to the lipid matrix of the stratum corneum, the skin's outermost protective layer. By attracting atmospheric moisture through humectant activity, softening and smoothing the corneocyte layer through emollient action, and creating a semi-occlusive protective film that reduces water evaporation, herbal moisturisers address these problems and help sustain ideal hydration levels for extended periods of time. Additionally, all skin types, including sensitive and compromised skin, can benefit from the additional therapeutic benefits that herbal ingredients offer, including antimicrobial protection, anti-pollution defence, antioxidant neutralisation of free radicals, enhancement of collagen synthesis, improvement of microcirculation, and reduction of inflammatory responses. The functional performance and safety of these formulations are confirmed by evaluation parameters such as organoleptic analysis, viscosity, spreadability, pH, stability testing, microbial load, and in-vivo hydration assessment. Herbal moisturising creams present a promising and highly effective category in both dermatology and cosmetic science, offering a comprehensive, gentle, and long-term approach to maintaining skin health, hydration, and resilience.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Herbal Moisturizer, Skin Hydration, Humectant, Emollient, Occlusive, Botanical Extracts, Formulation, Evaluation

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Electronic voting systems are widely used, but many of them still suffer from problems related to transparency, data integrity, and public trust. These issues are more common in systems where vote storage and verification are fully controlled by centralized authorities, leaving voters with no clear way to verify the process. To address this problem, this work presents a decentralized online voting system built on the Ethereum blockchain, where voting logic is handled through a smart contract rather than a central server. The system uses MetaMask for voter authentication by verifying ownership of a blockchain address, while Web3.js is responsible for sending vote transactions to the blockchain. Node.js with Express is used to manage backend operations, and MySQL is included only for storing structured off-chain data that is not practical to keep on the blockchain. Voter registration is carried out using a one-time password sent to a mobile number, ensuring that each verified user can vote only once. Once a vote is recorded on the blockchain, it cannot be changed or submitted again. The complete system was tested on a Ganache local blockchain to evaluate transaction behavior and system reliability. The results show that votes are processed correctly, duplicate voting is prevented, private keys remain secure, and vote counts are available immediately after the polling period ends. The study shows that using blockchain for online voting can improve trust and transparency while keeping the system simple enough for practical use.

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Creative Commons Attribution 4.0 and The Open Definition

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Blockchain, Ethereum, Smart Contract, MetaMask, Decentralized Voting, Web3.js, Security, OTP Authentication.

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Creative Commons Attribution 4.0 and The Open Definition

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The concept of Work from Home (WFH) has emerged as a significant transformation in modern work culture, especially after the COVID-19 pandemic. Organizations across industries adopted remote working models to ensure business continuity and employee safety. While WFH offers flexibility and cost savings, its influence on employee productivity remains a subject of debate. This study examines the impact of work from home on employee productivity by analysing factors such as work-life balance, job satisfaction, communication effectiveness, technological support, and employee motivation. Primary data were collected through a structured questionnaire from employees working in various sectors. The study uses percentage analysis and descriptive statistics to interpret the data. The findings indicate that WFH has a mixed impact on productivity; while flexibility and reduced commuting time improve efficiency, challenges such as distractions, work overload, and communication gaps negatively affect performance. The study concludes that a hybrid work model with proper HR policies and technological support can enhance employee productivity effectively.

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Creative Commons Attribution 4.0 and The Open Definition

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Work from Home (WFH), Employee Productivity, Work-Life Balance, Job Satisfaction, Hybrid Work Model, Remote Working Human Resource Management, Employee Motivation

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

A key component of contemporary pharmaceutical governance is Drug Regulatory Affairs (DRA), which guarantees that medications entering the healthcare system are safe, efficient, and produced in accordance with strict quality standards. The regulatory environment now covers complex medicines including biologics, biosimilars, cell and gene therapies, nanomedicine, and digital therapeutics, going well beyond standard drug control as scientific discovery picks up speed. The development, composition, and future course of international drug regulatory regimes are all thoroughly assessed in this research. The structure and importance of DRA are thoroughly explained in the outset, and then important historical occurrences that influenced regulatory policy are examined. To illustrate differences and convergence in global systems, the functions of significant international authorities such as the FDA, EMA, CDSCO, PMDA, MHRA, and TGA are studied. A thorough examination of ICH harmonisation emphasizes how important it is for creating common technical and scientific standards. Global inconsistency, complicated clinical ethics, data integrity issues, fake medications, and regulatory capacity limitations are some of the current issues that are criticized. The research also examines the vital role of international cooperation, including harmonized inspection systems, mutual recognition agreements, and collaborative evaluations. The future scope places a strong emphasis on Blockchain-based supply chains, digital transformation, AI-enabled regulatory evaluations, adaptive trial designs, and the slow transition to unified global frameworks. All things considered, this analysis emphasizes how crucial strong, open, and flexible regulatory frameworks are to safeguarding public health while also promoting innovation and fair access to life-saving medications.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Drug Regulatory Affairs, Regulatory Agencies, ICH Guidelines, Harmonization, Pharmacovigilance, Global Collaboration, Drug Approval Pathways, Regulatory Science, Clinical Trials, GMP, Drug Safety.

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Creative Commons Attribution 4.0 and The Open Definition