Volume 10 | Issue 11 |

 Abstract

Brand awareness is a key consideration in consumer behavior, advertising management, and brand management. The consumer's ability to recognize or recall a brand is central to purchasing decision-making. Purchasing cannot proceed unless a consumer is first aware of a product category and a brand within that category. Consumers benefit from retailing because merchants engage in marketing activities that allow them to explore a diverse selection of products and services. Retailing also plays a role in the formation of a sense of place, time, and ownership. The service given by a merchant also helps to improve the image of a product. This study examines the awareness and influence of demographic (e.g. gender and generational cohort) and psychographic (e.g. fashion attitudes and impulse buying) drivers on frequency and levels of expenditure on fashion purchases. The purchased items for daily use is determined by their awareness of franchise-branded stores, the image of those brands, and the perceived risk of purchase from non-franchised stores within Ballari district.

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 Keywords

Brand awareness, Retailing, Consumer ability, Fashion trends.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

In today's world, the Brain Computer Interface is a prominent technology. Simply described, it establishes a connection between the brain and the machine, allowing the computer to receive information from the human brain. This technology has been in the air for decades, and while much has been accomplished, there is still much more to be done. This technique is mostly used in the realm of medicine. There is other work being done in the military and skill enhancement sectors. This technology is advancing at a rapid pace and is quickly becoming one of the most essential technologies in the contemporary environment. This review demonstrates about how Brain Computer Interfaces (BCI) function and how they might be applied in specific situations. And how EEG (Electroencephalography) was used to read brain waves, which were then processed to produce useful data for various applications.

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 Keywords

BCI,Brain controlled machines, Brain machine interface, Brain controlled robots,Neuralink

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Spiders represents one of the most important components of global biodiversity, they are diversified which are ubiquitous expect for few niches. They are good indicators of environmental health. Gasteracantha germinate Fabricius1798 an orb weber described in southern part of India was studied for the microhabitat present within the gut. The specimen was collected and the 16S rRNA was isolated from the V3 and V4 hyper variable region and sequenced using Illumina sequencing and the microbiome was studied which revealed it consists of 4 phyla and 6 Species in the whole specimen.

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 Keywords

Spiders, Microbiome, Environment, 16S rRNA, Gasteracantha germinate

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The hospitality business encompasses the travel, tourism, and recreation sectors. Just a few examples of the various companies that belong within the hospitality sector umbrella. Even in the middle of a recession, it has continued to grow for the last 26 years. The sector employs over 2.5 million people and provides services to a broad variety of organisations, including anything from hotels and restaurants to educational facilities. An key service sector in India's economy, tourism and hospitality, has developed in India in recent years. There are 6.23 million people employed in the nation, which makes up 8.78 million people in total. Hotels in India have been well praised for their ongoing innovation, functional growth, and commitment to rising standards. For the most part, there are two main sorts of enterprises operating in this sector.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Brand awareness, Retailing, Consumer ability, Fashion trends.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

VACHIK PARAMPARA MEIN 'BANAFARI PAHELIYO' KA VISHLESHANATMAK ADHYAYAN

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VACHIK PARAMPARA MEIN 'BANAFARI PAHELIYO' KA VISHLESHANATMAK ADHYAYAN

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

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Thrombosis, Venous thrombosis, Arterial thrombosis, Deep vein thrombosis, Pulmonary embolism, Thrombolytic therapy, Vena cava filter.

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Creative Commons Attribution 4.0 and The Open Definition

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The quality of Drug formulations has been a prime concern at National as well as International level. Circulation of spurious drug can lead to grave & adverse consequences on both consumers (patients) and genuine manufacturers. According to the report received from various State Drug Controllers, the extent of circulation of spurious drug in Indian retail market is about 0.3%. However, media often magnifies it, in a sensational manner, between 10-25% which is mostly unverified. Indian Pharma Industry expressed displeasure over the repeated projection of Indian Pharma Industry as major producers of spurious drugs in the world. Due to dire consequences on public health in view of various projections regarding circulation of spurious drug, a systematic study was necessary to assess the actual extent of spurious drug circulation in the community at large. Report on Countrywide Survey for Spurious Drugs SALA (Sound Alike and Look Alike) would, no doubt, provide relevant information about the flow of Spurious drugs in National market and bring awareness among the community. Perhaps this is the first time in world history such a scientific study has been carried out by collecting huge number of samples involving consumer associations and other NGOs. It is expected that people at large will be immensely benefited through this report and their belief in availability of quality medicines in India will be assured & strengthened.

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 Keywords

Spurious Drugs, SALA (Sound Alike and Look Alike), Drug Controllers, Fake drugs.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The aim of this study was to assess knowledge regarding prevention of respiratory tract infections among mothers of under 5 children in selected hospital Kashmir. Globally the incidence of acute respiratory tract infections among under-five children is high especially in developing countries. However, the data on ARI is difficult to estimate because they are typically treated in outpatient settings Therefore; the incidence of ARTIs in real-world setting remains largely unexplored. The other systems of children under 5 years of age are in developing stage, so due to weak immune system repeated attacks of infections like diarrhea, gastroenteritis, febrile convulsions and recurrent ARIs occurs usually. Among all of these infections, respiratory tract infections are the most common cause of illness and death in children under 5 years of age. Respiratory infection means an infection of any part of the respiratory tract which includes nasal cavity, pharynx, larynx, trachea, bronchi, lungs etc. Children under 5 years of age will develop three to eight attacks of respiratory illnesses in a year. The prevalence may even be higher in children who attend day care or are exposed to smoking. Most cases are mild, but about one-third of all hospitalized children are due to respiratory problems, including asthma and pneumonia. Therefore, On the basis of evidences a descriptive research design and sixty subjects were selected for this study. Self- Structured interview schedule was used and analyzed by descriptive and inferential statistics using chi-square and t-test. The findings revealed that pre-test mean score was 23.55 SD 6.74 at p? 0.05. Significant association of pretest knowledge score was found with Monthly family income, Mothers Education, Residence, and Mothers occupation at (p<0.05) While as no association was found between Age, Number of under 5 children and Type of family at (p > 0.05). Hence the investigator partially accepted the Research hypothesis and partially rejected the Null hypothesis.

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 Keywords

Assess, Knowledge, Respiratory Tract Infection, Children under 5 years and Mothers.

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Creative Commons Attribution 4.0 and The Open Definition

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Skin wrinkle formation is one of the major causes of aging. Skin aging is a complex process. Wrinkle formation is induced by constant exposure to ultraviolet (UV) irradiation, and changes taking place in this modern world in eating habits, living habits, day to day life that damage human skin. This can be prevented by using one of the remedies which is the use of antioxidant compounds. Antioxidant compounds can be obtained from natural sources as well as synthetic sources. Any compound obtained from a synthetic source has its drawbacks such as; side effects, toxicity, poor biocompatibility, and high cost of the product. Antioxidants obtained from a natural source are available in abundance; it is cost-effective with no side effects. Many herbal drugs available in the surrounding possess the antioxidant property this antioxidant property can be used to treat wrinkle formation on the skin and as a result, aging signs are also reduced. Antioxidant compounds scavenge the free radicals generated from the herbs and thereby protect the skin against oxidative damage. The present study aimed to review the antioxidant property present in herbs used for the treatment of wrinkle formation.

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skin wrinkle, antioxidant compounds, aging signs, biocompatibility

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

In todays world the wellbeing and sustenance of food is very important so essential oils are used for preparation of food ,transport, storage are requirement of food handling. Essential oils are in use from our acient periods and by ancestors and they pass us down with knowledge by giving us information in our daily life period and so on. EOs is used as food preservative, perfumery ,flavoring agent, and also as medicine . The antimicrobial activities of essential oils clearly indicates that, they are more acceptable because of their unique antibacterial, antifungal and antiviral properties. We will further see in this Eos its classification ,components applications, etc.and many more. So far as factors which are responsible for food spoilage and other health related problems are still in existence, there is the need to develop sustained preservation and public health relief techniques

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Essential Oils, Antimicrobials, Preservation, Food Safety

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Creative Commons Attribution 4.0 and The Open Definition