Volume 7 | Issue 1 |

 Abstract

Marketing strategy refer to a business's overall game plan for reaching people and converting them into customers of the product or service that the business deal with. It includes, company's value proposition, key marketing messages, information to the target customers and to other high-level elements. A marketing strategy informs the marketing plan, which is a document that lays out the types and timing of marketing activities and it is expected to have a longer lifespan than any individual marketing plan. These things ideally do not shift very much over time. It is quite different from marketing plan as marketing plan is how, the business will get across the key message: the platforms, the creative, the timing and so on. Marketing plans are operational documents that get more attention because they are the day-to-day work that a company does to sell itself to the world. Having said that, a marketing plan would be meaningless without a message, a target market and a goal: all these are the core of every marketing strategy. The marketing strategy may also be absorbed upwards into the corporate value statements and other strategy documents. A marketing strategy grows out of a company's value proposition, which summarizes the competitive advantage a company has in the market. Once the value proposition is succinctly stated, important work is done. Any marketing asset, from a print advertisement design to a social media campaign, can be judged by how well it communicates the value proposition. To further the efficiency of marketing efforts, market research can be added to the marketing strategy for the purpose of identifying untapped audiences or refining the target consumer. Finally, an overall goal for the marketing strategy can be set, with all the subsequent marketing plans inheriting the responsibility for delivering on it. Selecting the right marketing strategy involves, carefully deciding the following criterion. Such as (a) Selecting the target group (b) conducting a pilot test on the buying behavior (c) selection of right marketing strategy (d) evaluating those marketing strategies etc.,

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 Keywords

Marketing plan, target customers, strategy, value proposition, media advertisement.

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 Abstract

The present study is based on conquest of channapatna by Chamaraja Wodeyar V. In according to palace records the chivalrous Rajawodeyar had lost three of his sons during his lifetime. His youngest and only surviving son Immadi Raja was an infant at the time of death of Rajawodeyar. Therefore Rajawodeyar was succeeded by his grandson Chamaraja wodeyar V in july 1617, who the son of Narasaraja wodeyar eldest son of Rajawodeyar. He was in tender age of 11 at the time of coronation.The administration of the Kingdom was managed by Dalvoy Bettada Arasu who acted against the monarch and tried quite number of times to dethrone him. Later on he was punished and kept in jail for his treacherous acts. The first act of Chamaraja after ascending the throne was to deploy an army to Channapatna to subdue the whole territory belonged to Raja Jagadeva of Channapatna. There were some political causes mainly, mere acquisition of Sri Rangapatna was incomplete without the province of Channapatna, and therefore Mysuru army was anxious to acquire Channapatna.

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Conquest, Chamaraja Wodeyar V, Kingdom, Administration, Army, Province

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Abstract: The prevalent system of government in ancient India was probably absolute monarchy. The ancient Indian system was a monarchical one, as it was administered by kings. Ancient India had a centralized government that controlled its citizens. Eventually, the king would become an all-powerful monarch in the Ancient Society. Ancient Indian political system was a mix of monarchical States, and non-monarchical States that had both oligarchic and republican governments, which had been documented by both Indian and Greek writers. In all democracies, an assembly of elected representatives exercises supreme political authority on behalf of the people. In India such a national assembly of elected representatives is called Parliament. At the state level this is called Legislature or Legislative Assembly.

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 Keywords

Democratic, Institutions, government, political system, Monarchy. Kingship

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 Abstract

Bharat me sehrikaran Ki badhti chunautiya

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Bharat me sehrikaran Ki badhti chunautiya

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India has a long history of urbanisation and urban spread, any systematic study on Indian urban phenomena began only in early 20th century, at a time when urban sociology was getting recognition as a distinct branch of Sociology in the U.S.A. and other western countries. The birth and growth of urban sociology in India was rather slow. The reasons for this can be attributed to many factors. If we look at the geographical differentiation of Indian land into rural and urban areas, it could be observed that the vast majority of the Indian population lives in the so called rural areas. Populations in those areas, which are demarcated as urban, accommodates less than 31% (2011 Indian Census Report). This was one of the major factors which held against the requirement for a scientific discipline to study urban phenomena in India. But the majority criterion, however cannot ignore the significant variations in the institutional and organisational behaviour of the people in the urban context. At present, the urban field is subjected to multidisciplinary research involving disciplines such as economics, geography, history, political science and demography besides sociology. A more direct source for a sociological study of urbanism and urbanisation come from the studies of sociologically relevant aspects of urban social life and of segments of urban population, relating to issues such as immigration, caste system, occupational segmentation, family organisation, politics and religion etc. The birth and growth, and the state of urban sociology in India as a distinct branch of sociology discipline can be examined by taking stock of the studies on urban social settings in India that contributed to the development of the discipline. Since it is beyond the scope of this unit to include all the sociologically relevant urban studies, this research work confines its discussion to only some selected areas that fall under urban sociology.

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 Keywords

Development, Urban social life, Immigration, Urban sociology.

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Mental health awareness plays a critical role in breaking down stigma and encouraging individuals to seek support. As awareness grows, there's an increased demand for accessible resources that can offer guidance and reliable information. Chatbots, leveraging artificial intelligence and natural language processing, have emerged as innovative solutions for promoting mental health awareness and offering immediate assistance. These chatbots provide a safe, non-judgmental space for users to discuss their thoughts and concerns. They offer personalized responses, educational content, and self-care techniques, empowering users to explore mental health topics and seek professional help. Our chatbot stands out by providing multilingual support, speech-to-text conversion, and voice input, allowing users to interact in their preferred language and manner. It also includes suggestions for coping with emotional wellness and features a 30-day self-care challenge, guiding users through daily activities to improve their mental health. By reaching a broad audience, chatbots reduce stigma and facilitate early intervention, supporting a healthier, more informed approach to mental health.

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Mental health, Artificial intelligence, chatbot, non-judgmental, multilingual, self-care.

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Stress is a major individual and public health issue that are linked to a variety of physical and mental health issues. Stress-related disorders are thought to account for 75 % to 90 % of primary care physician visits. Some of the health issues linked to stress include cardiovascular disease, obesity, diabetes, depression, anxiety, immune system suppression, headaches, back and neck pain, and sleep issues. Stress management is a commonly used phrase with a simple definition. Many studies testing its effectiveness exist in the literature, however it is unclear how many different types of Stress management exist or how helpful they are for which particular problem.

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stress, crises, eustress, distress, exercise, yoga, massage

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Micro-Finance is emerging as a powerful instrument for poverty alleviation in the new economy. In India, Micro- Finance is dominated by Self Help Groups (SHGs) - Banks linkage Programme, aimed at providing a cost effective mechanism for providing financial services to the 'unreached poor'. In the Indian context terms like "small and marginal farmers", "rural artisans" and "economically weaker sections" have been used to broadly define micro- finance customers. Research has shown that, over time, microfinance customers increase their income and assets, increase the number of years of schooling that their children receive and have shown improved health and nutrition of their families. A more refined model of micro-credit delivery has evolved lately, which emphasizes the combined delivery of financial services along with technical assistance and agricultural business development services. Compared to the wider SHG bank linkage movement in India, private Micro Finance Institutions have limited outreach, because SHG's open bank account with either commercial banks or regional rural banks or co- operative societies. However, it is seen that recently large number of microfinance institutions are transforming into Non-Bank Financial Institutions (NBFCs). This changing face of microfinance in India appears to be positive in terms of the ability of microfinance to attract more funds and therefore increase outreach.

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Micro finance, Financial inclusion, Marginal farmers, NBFC's, Self Help Groups.

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 Abstract

Mahagni Chayane Chiti Rupadhana Mantra Nirupanam

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Mahagni Chayane Chiti Rupadhana Mantra Nirupanam

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The present study was carried out to assess the dietary pattern and physical fitness among late adolescent girls (18-20 years). 100 respondents were taken into the study by using purposive random sampling method. The current study was completed at Smt. V.H.D Central Institute of Home Science College, Seshadri Road, Bangalore-01. The main purpose of the study was to assess the anthropometric measurement of the subjects, to evaluate the dietary pattern of the subjects, and physical fitness among the subjects, to compare the physical fitness of the subjects with dietary pattern. A set of questions was used to collect the data on demographic profile, diet survey, anthropometric measurement, and physical fitness. The study inferred that the respondents were aged between 18-20 years. Majority of the respondents (70%) were non-vegetarian and 64 percent of the respondents have the habit of skipping meals and 38 percent of the respondents steered clear of breakfast. 24 hours dietary recall (3 consecutive days) were done on 25 percent of the subjects. Suitable statistical tests were applied. The results shows that energy, protein intake of the respondents was lower and fat intake is higher compared to the recommended dietary allowance [RDA]. The statistical tests show a significant difference between the intake and RDA for energy, protein, fat. It is found that majority (83%) of the subjects had very poor performance on push ups test and also it is found that majority (97%) had very poor performance for the sit ups test. Response on sitting flex test among respondents had average response on sitting flex test followed by 35 percent, 19 percent had fair and good response. Also the response for floor touch test among the respondents, it is found that 72 percent were disqualified followed by 28 percent were qualified. In 3 minutes step test 33 percent of the respondents had good response followed by 23 percent had above average response and 13 percent had average and below average response. It is also found that in 12 minutes running test, 31 percent of the respondents are categorized as above average followed by 30 percent are categorized as below average and 16 percent of the respondents are categorized as average and poor and 7 percent are categorized as excellent score. Creation of awareness on the importance of physical activities among adolescents would lead to healthier food choices and proper weight for age.

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 Keywords

Adolescent girls, dietary pattern, physical fitness

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