Volume 12 | Issue 1 |

 Abstract

In today's dynamic digital era, influencer marketing stands as a transformative force, redefining brand-consumer relationships. As traditional advertising diminishes in impact, influencers on social media platforms emerge as trusted voices shaping consumer behavior. This article explores the multifaceted influence of this strategy on businesses, emphasizing its role in amplifying brand visibility, fostering authenticity, and delivering measurable returns on investment. The ecosystem, ranging from macro to micro-influencers, allows for tailored, personalized approaches, while the rise of niche influencers targets specific audience segments with precision. Evolving dynamics encompass sustained relationships, challenges in credibility management, and the exploration of innovative content formats. Looking ahead, influencer marketing's future lies in video content, augmented reality integration, social responsibility alignment, exploration of new platforms, and adherence to data privacy regulations. In navigating this landscape, brands that prioritize authenticity and adaptability are poised to thrive in the ever-changing digital realm.

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INFLUENCER MARKETING IN TODAY'S DIGITAL WORLD BY LAKME

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

In today's dynamic digital era, influencer marketing stands as a transformative force, redefining brand-consumer relationships. As traditional advertising diminishes in impact, influencers on social media platforms emerge as trusted voices shaping consumer behavior. This article explores the multifaceted influence of this strategy on businesses, emphasizing its role in amplifying brand visibility, fostering authenticity, and delivering measurable returns on investment. The ecosystem, ranging from macro to micro-influencers, allows for tailored, personalized approaches, while the rise of niche influencers targets specific audience segments with precision. Evolving dynamics encompass sustained relationships, challenges in credibility management, and the exploration of innovative content formats. Looking ahead, influencer marketing's future lies in video content, augmented reality integration, social responsibility alignment, exploration of new platforms, and adherence to data privacy regulations. In navigating this landscape, brands that prioritize authenticity and adaptability are poised to thrive in the ever-changing digital realm.

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Artificial intelligence, machine learning, bank, financial institutions, consumer satisfaction.

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Making investments in the startups will stand as the major decision as these are the only ideas that cannot be predicted and has not been taken birth as a fully exposed company. But the process of transformation need investments. People those are interested in investing in the startups are high risk takers. Investments in startups provide wings to the innovation. THE ANGEL INVESTORS plays a vital role as they invest for ideas that has no physical existence. They provided the initial capital or the SEED capital to the startups. And the other investors like HIGH NETWORTH INDIVIDUALS, BRIDGE INVESTORS are the there types of those investors who provides investments once the establishment of startup has taken place which helps in potential growth, risk of these investors in predictable.

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 Investments  Idea  Prediction  Capital  Investors  Potential growth  Physical existence  Angel investors

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This article delves into the dynamic landscape of electronic banking (e-banking) and examines the significant impact of electronic banking on consumer satisfaction. Given the increasing prevalence of electronic banking services, our study reviewed the existing literature to identify the complex aspects that shape the user experience. We investigate the impact of user-friendly interfaces, transaction efficiency, security protocols, and customer support on consumer satisfaction. Additionally, the article examines the accessibility of services across devices, the integration of innovative features, and the level of customization and personalization that e-banking platforms offer. The results highlight the important role that clear communication, cost efficiency and compliance with regulatory standards play in overall satisfaction. As the digital realm continues to redefine traditional banking paradigms, this article provides a comprehensive synthesis of current knowledge and identifies gaps for future research. By investigating the complex relationship between e-banking features and consumer satisfaction, we aim to help both academics and industry participants improve the quality of e-banking services.

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E-banking, customer satisfaction, E-commerce, cost saving, 24/7 access.

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India had a centralized unitary state at the time of Independence. After independence when the constituent assembly met for the drafting of the constitution, they had discussions and deliberation on whether the federal structure is desirable or a unitary structure. The constituent assembly came with a conclusion in which they adopted a structure with a strong centre and a state with limited powers but the structure was termed as federalism. The reason for the inclusion of federalism was to accommodate the diverse population of the country. But the structure of federalism was very complex due to identity politics and the regional identities. The Supreme Court of India plays a pivotal role as the guardian of the Constitution, interpreting laws, and safeguarding fundamental rights. While the powers of the Court are largely defined within the Constitution, it also possesses inherent powers that are essential for the effective discharge of its duties in the judicial system. This paper the author explores The Role of Supreme Court Of India In Development And Protection Of The Indian Federalism.

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THE ROLE OF SUPREME COURT OF INDIA IN DEVELOPMENT AND PROTECTION OF THE INDIAN FEDERALISM

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The healthcare sector has undergone a transformative shift with the integration of Big Data Analytics (BDA). Increasing volumes of complex health-related data from electronic health records (EHRs), medical imaging, wearable devices, social media, and genomics necessitate sophisticated analytical tools. Big Data Analytics offers capabilities to improve patient outcomes, reduce costs, enhance decision-making, and enable personalized medicine. This research examines the key applications of BDA in clinical care and personal health management, explores challenges and ethical considerations, and provides future directions for further innovation.

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Application of Big Data Analytics: An Innovation in Health Care and Personal Health Care Information

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ABSTRACT The land policy in India has been a major topic of Government discussions since the time prior to independence from British rule. At the time of independence, India faced a major challenge of setting right the agrarian structure as promised during the Independence struggle. The first task placed before the first Indian Parliament was to address land policy. The land reform alludes to an increase in agro-monetary establishments. It includes measures and methods identifying with the redistribution of land, guideline of a contract, renewing the States of tenure, etc. The land reforms target repositioning ownership thinking from the viewpoint of social equity and revamping operational property from the view purpose of perfect use of land. It comprises a transfer of ownership rights as well as the use of property away from large landowners and toward cultivators with little or no landholdings.

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Land reforms, Landlords, Tenant, Reforms, Policies, Intermediaries,

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Purusartha: Bartamana Samayera Preksite Naitika Prasangikata

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Purusartha: Bartamana Samayera Preksite Naitika Prasangikata

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The study discusses how the Indian soldier has been portrayed over time in Bollywood movies and considers the film Veer-Zaara (2004), Major (2022), Jawan (2023), and Dunki (2023). This is mainly to examine how these movies form the identity of the soldier, patriotism and moral uprightness as India undergoes a shift in its socio-political settings. The relevance of the study in knowing the way popular cinema reflects the national mood and shapes the national vision of nationalism, sacrifice and heroism. The study uses a qualitative research approach through the use of secondary sources which include scholarly literature, film reviews, and critical essays to explain the thematic and visual representations of the soldier. The discussion shows that there is a definite direction to the trends taken by Bollywood: to the emotional, secular nationalism of Veer-Zaara, to the hyper-masculine ideals of the soldier in Major, and, lastly, to the socially aware and justice-focused films in Jawan and Dunki. It has been mentioned in the discussion how these representations, in addition to being representative of the political development of India, that is, romanticized patriotism and critical critique of systemic breakdowns, humanize the soldier as a multifaceted being who ambivalently serves the country, sympathizes with it, and opposes it. It concludes that the film soldier is still a strong cultural icon, at once an expression of and a challenge to mainstream nationalist and moral heroic ideologies. Through this transformation, the study adds to the current debates on media, identity and politicization of patriotism in Indian popular culture.

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Bollywood, Indian soldier, nationalism, patriotism, cinematic representation

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Impact of Play-Based Learning in Rural Primary Schools: A Practical Study

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Impact of Play-Based Learning in Rural Primary Schools: A Practical Study

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